Sep
14
2016
In today’s digital market, potential clients do their homework online before making an appointment. How do you insure that your practice has strategically positioned itself to insure search engine visibility? Now, there are some free tools to help. Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), is offering a set of free, downloadable tools specifically designed to boost search engine visibility. ...more
Aug
24
2016
The Internet has become a critical resource for pet owners, enabling them to evaluate veterinary care providers before they buy. That’s why it’s essential that your practice present a professional image that showcases your expertise and encourages “shoppers” to become clients. Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), can help. It is offering a free, downloadable series, Jumpstart Your Practice Online. ...more
Aug
17
2016
Veterinary teams and retailers often struggle with managing pet food marketing opportunities. In addition to space and inventory concerns, ensuring the product moves out is critical to getting margin on sales. David Sprinkle shares that the frequency of pet food purchasing is a key factor to pet food retailing and target marketing. Source: Pet Food Industry ...more
Aug
16
2016
Eighty-three percent of cats are taken to the vet in the first year of ownership, yet over half of them don't return, according to the American Association of Feline Practitioners (AAFP). Here’s an opportunity to change that. In honor of National Bring Your Cat to the Vet Day on Monday, Aug. 22, the AAFP is offering free, downloadable resources practices can use on their websites, via social media, and by posting in their practices to educate cat caregivers on the importance of routine check-ups. ...more
Aug
10
2016
Today, pet owners rely heavily on the Internet to evaluate and choose veterinary care providers. That’s why a website that speaks to potential clients is critical. Luckily, there are some free resources to help. Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), has developed a free, downloadable Internet Strategy Implementation Series to help your practice with its website and social media. ...more
Aug
3
2016
Media sources are full of articles these days about suicide in the veterinary profession. Intense experiences are commonplace and stress is inevitable. But, with awareness and a little skill, its negative impacts are not. The authors share perspective and outline a technique called intentional breathing. Continue reading
Source: Harvard Business Review ...more
Jul
18
2016
Is your practice’s culture task-oriented, that is, focused externally on problems, or relationship-oriented, that is, focused internally on issues such as communication? Whichever it is, adopt the opposite style to be an effective leader, a new study suggests. Researchers from Georgia State University found that improving an organization’s performance comes down to its leader adopting a leadership style opposite that of the culture. The study was published in the June issue of Applied Psychology. ...more
Jul
14
2016
Researching patient health challenges is part of the job of veterinary professionals. A new resource hopes to make that task easier. In June, the American Veterinary Medical Association (AVMA) launched a free animal health studies database as a resource for veterinarians and animal owners exploring options for treatment. Researchers can also seek animals to participate in clinical studies. ...more
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