More than a month after making known its intention to buy pet adoption website Petfinder, Nestle Purina PetCare Company announced it has completed the acquisition for an undisclosed sum.

According to Joe Sivewright, president, North American Pet Food, Nestle Purina PetCare Company, his company's history of involvement with pet welfare and animal nutrition meshes well with Petfinder's mission and efforts.

"Petfinder is an outstanding organization that is fully aligned with Nestle Purina's belief that pets and people are better together and our commitment to promoting responsible pet ownership," Sivewright said in a news release. "We are thrilled with the opportunity to combine forces - enhancing Petfinder's solid framework with our extensive nutritional expertise and vast knowledge of pet welfare."

Petfinder boasts a network of nearly 14,000 animal welfare associations and pet shelters. This network has enabled the organization to connect more than 22 million pets with adoptive homes since 1996, Nestle Purina said.

Nestle Purina will now take the helm of Petfinder's online presence, which attracts more than 100 million visits annually from pet owners in the United States, Canada, and Mexico, according to the company.

Comments (1) -

Peter Hundepool
Peter HundepoolNetherlands
7/21/2013 11:08:41 PM #

Very smart move. It was always in their advertisements so great opportunity for them to get new customers in and get lots of testimonials. They must keep in top of it and have their online marketing and social media ready on every remark about Purina and other nestle brands but off coarse they are from the watch making country. If they have the same software and support team as KLM Air France (24 hour team who react on every feed) than this will work out very well.

Wondering what Hills is going to do with their sponsoring program for rescue shelter is the US. Now two food companies on the shelter market, wondering who has the best social media to get the upper hand. Normally the Swiss are very slow with online media and the claiming culture. An US company will react much faster on this matter.

Good luck on the both of them.

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