Sometimes a huge gap exists between what a veterinarian tells a client and what the client actually hears. Most practices don't realize these communication gaps even exist!

We know this because a white paper was just published that covers a five-year span of healthcare teams and owners participating in the survey.

The white paper, titled “The Opportunity,” offers an exclusive, online, easy-to-use survey tool, also called The Opportunity, that is designed to give practices a customized insight into the communication gaps between clients and their healthcare team regarding preventive healthcare.

The paper includes comprehensive data analysis and encourages practices to look in the mirror and sign up for the survey to identify their practices' communication gaps. Then, practices are encouraged to develop a team member into their “practice champion” using the Champion’s Workbook (offered by Veterinary Hospital Managers Association and National Association of Veterinary Technicians in America) to have their practice utilize the gap-closing Partners for Healthy Pets (PHP)tools available on the PHP website.

PHP, an alliance of more than 100 veterinary associations, veterinary colleges, and animal health companies focused on preventive care and led by AAHA and the American Veterinary Medical Association, is offering free, downloadable tools to help your practice incorporate preventive care as a key component in improving the lives of your patients and their owners.

Be sure to check out “The Opportunity” white paper! It discusses the results of more than 1,100 team health(?)care members and 1,300 pet owners! This is the first of its kind. The American Animal Hospital Association’s CEO, Michael Cavanaugh, DVM, DABVP (C/F) Emeritus, presented the study results at AAHA’s session at the VMX conference earlier this month. The white paper includes the study’s data analysis and will encourage practices to use the survey, showcases the gap-closing tools from PHP, and has a call to action via PHP’s Champion Workbook.

When your practice uses The Opportunity Survey Tool, the results of your efforts will be improved client satisfaction, enhanced practice strength, and, most importantly, healthier, happier pets!

Photo credit: © iStock/Gustavofrazao

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