Oct
25
2016

Your practice website is a valuable marketing tool—but only if you are actively guiding clients to it. Use social media to drive clients to your website—and eventually, your practice—with these free resources from Partners for Healthy Pets (PHP):

Jumpstart Your Practice Online, Module 4a–Social Media 101: In this module, you will learn which social media platforms are best for your practice, how to create an efficient social media system within your practice, and how to avoid common social media mistakes.

Jumpstart Your Practice Online, Module 4b–Engagement-Driven Social Media: Now that you have a Facebook page in place, how will you know what to post in order to create maximum engagement? This module is designed to provide powerful insights into the Facebook algorithm, as well as engagement-focused strategies you can implement immediately.

Jumpstart Your Practice Online, Module 5–Reputation Management 101: While the internet has brought great opportunity to the veterinary profession, it has also produced potential pitfalls. In this module, you will learn the basic framework for monitoring your practice’s reputation online, including responding to negative reviews.

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