Now more than ever, culture is the key to a thriving practice. It affects everything you do, from who you hire to how you bond with clients. Learn how to leverage a healthy culture to achieve success in all areas of your practice with Veterinary Management Series: Culture, HR, and Marketing.

The newest addition to AAHA's practice management CE offerings, this program was developed after surveying graduates of Veterinary Management School, conducting educational surveys of our members, and analyzing feedback from other management courses. It became clear that practice culture, human resources, and digital marketing were topics our members wanted more education on at a much deeper level, and we felt there was a strong need for a dedicated practice management program that focused on these topics.

Veterinary Management Series: Culture, HR, and Marketing goes beyond a cursory overview to delve deep into these topics, from developing HR best practices to creating a winning—and manageable—digital marketing plan.

Led by industry experts and enhanced by case study work and team exercises, this program’s exclusive curriculum was designed to provide focused solutions to top practice management pitfalls. You’ll return to your practice ready to:

  • Improve practice culture and achieve team buy-in through engagement and motivation
  • Effectively perform and utilize employee evaluations
  • Recruit, train, and mentor a team of superstars
  • Create and effectively execute a custom digital marketing plan
  • And more

Attendees also receive 30 CE hours over 3.5 days of in-person sessions, a copy of A Practical Guide to Managing Employee Performance in Veterinary Practices, and digital marketing and HR action plans customized for your practice.

Ready for your practice to thrive? The inaugural session will be held October 4–7, 2017, in Lakewood, Colorado. Visit aaha.org/vms for details and additional information.

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Red is your guide to everything AAHA. Whether you’re looking for association news, updates on our educational offerings, the latest books from AAHA Press, deals from our Preferred Providers, or fun reads from various AAHA staff and AAHA-member veterinary professionals, this is where you’ll find it.

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