2017 is fast approaching, and that means it’s time to give your website a checkup. The great news is, there are many diagnostics you can perform on your own, only needing to call in reinforcements when advanced intervention is required.

Mobile friendliness is a must. At its core, it is important that your site is highly usable for clients who view it on tablets or smartphones. While vital for visitors, mobile friendliness actually has an even more significant impact on your business’ ability to be found online. Google has stiff penalties for sites that do not pass their mobile-friendly test. Passing the test is a necessity for your search engine optimization, or SEO (where your website appears in Google search results).

  • View your website on a tablet and a phone, in both landscape and portrait orientations.
  • Verify that your website is intuitive, with easily accessible contact information, a simple and straightforward navigation, and a “best” layout on every screen.

If you find that any of these standards aren’t met, contact your website or marketing agency.

Review and update your content. Grab a cup of coffee, sit down in a comfy spot, and read your site. Keep these questions in mind:

  • If you were a potential client, could you find the information you want?
  • If you wanted to call or find the hospital, is this information easily located?
  • What has happened since you last updated your content?
  • Do you have new employees? Did those employees bring new skills or interests?
  • Have you added new technology?
  • Have you added new services?

While you’re reading:

  • Click your links and make sure they go to the right places and are still active.
  • Check your content over for instances of “X years” and change to “since XXXX” instead.

Call your customers to action. Your website should have calls to action that drive visitors where you want them to go.

  • Review the calls to action on your website, mostly likely on the homepage and in the header and footer.
  • Consider where you want to point your clients.
  • Calls to action should be clear and directive, such as a button to click that goes directly to a “Request an appointment” form.

If you need calls to action added or adjusted, you may need to contact your website or marketing agency.

Social media drives your visibility. In order to build trust signals with search engines, you need to have a relationship between your website and social media and review locations. All platforms should have consistent key information, including name, address, phone number, website, industry vertical, and hours.

  • Make certain that all social media and review sites are on your website.
  • Review your social media and review platforms for consistency. 

While these website review to-dos may seem time consuming, they’ll start your new year off in the right marketing direction!

If you're overwhelmed and need help wrangling your technology, contact us to set up a consultation.

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Red is your guide to everything AAHA. Whether you’re looking for association news, updates on our educational offerings, the latest books from AAHA Press, deals from our Preferred Providers, or fun reads from various AAHA staff and AAHA-member veterinary professionals, this is where you’ll find it.

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