Every practice has room to improve, and a new podcast series from AAHA press can help.

Over the course of four short episodes, Marsha Heinke, author of Practice Made Perfect: A Complete Guide to Veterinary Practice Management, discusses a few of the most common problems practice managers encounter—and how to solve them to help your hospital run more smoothly.

Topics include:

  • Strategic planning: Strategic planning is a key step in positioning your practice for growth and improvement. In this episode, Heinke discusses how to develop a strategic plan, identify your practice’s strengths and weaknesses, and set specific goals.
  • Recruiting, hiring, and onboarding: Looking to improve your hiring process? Many practices are, but don’t know where to find the best team members or how to prevent high turnover. In this episode, Heinke discusses best practices for recruiting and hiring, what to do if you aren’t attracting the candidates you want, and how to approach onboarding in a way that will keep employees around longer.
  • Financial management: What does good financial management entail? How do you determine a budget and put strong internal controls into place? In this episode, Heinke discusses how to tackle the financial beast and implement internal controls, including steps you can take to increase revenue and prevent theft, as well as the importance of training the practice team to invoice and code properly.
  • Marketing: A good, targeted marketing plan can help improve your practice and get the word out to the community about the top-notch care you provide. But how should you do that, exactly? In this episode, Heinke discusses the difference between internal and external marketing, how to update your website to attract new clients, and how to use social media to communicate.

Ready to run your hospital more efficiently? Listen to the podcast series now or purchase Practice Made Perfect and other practice management resources at

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