Microchipping can be a lifesaver for pets, helping to reunite lost or stolen animals with their owners. But the chip is only as good as the information it contains. If your clients haven’t updated the contact information associated with their pet’s microchip, it could mean the difference between lost and found.

Too often, pet owners move, change phone numbers, or cancel an old email account and forget to update their microchip registration information, resulting in disconnected phone calls or returned emails in the event a lost pet is found.

A joint effort by AAHA and the American Veterinary Medical Association (AVMA), National Check the Chip Day (August 15) provides an annual reminder for pet owners to confirm their pet’s microchip information is up to date.

How you can help:

  • Share the importance of updating microchip registration information with your clients. A list of microchipping FAQs is available in AAHA’s Pet Health Library. AVMA members can also access resources through the Check the Chip Day Toolkit.
  • Invite clients to make an appointment to scan their pet’s microchip and ensure their registered contact information is current.
  • Educate clients about the AAHA Universal Pet Microchip Lookup Tool, a free, web-based resource designed to assist with microchip identification. This tool helps reunite pets and owners by checking the registries of participating pet recovery services to determine which registry the chip belongs to. While pet owners cannot update their contact information through the service directly, they can contact the pet recovery service with which their chip is registered to do so.

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