The results of Partners for Healthy Pets’ (PHP) new inactive client reminder program is music to the veterinary profession’s ears—it has convincingly demonstrated the program’s ability to reengage inactive clients with their veterinary practices.

Within six months of implementing the reminder program, participating veterinary practices:

  • Generated an average of 128 patient visits from formerly inactive clients
  • Had an overall 8.5% inactive client response rate (the percentage of clients who responded to the email and brought their pets in for an appointment), which is considered high by overall industry standards
  • Showed overall outstanding results with cat owners, owners of senior pets, and longterm inactive owners
  • Generated an average of $20,574 in revenue per practice from the targeted population of previously inactive clients
  • Most importantly, all of these pets are now receiving the preventive healthcare that is so crucial to their wellbeing

Driven by a mission to ensure pets receive the preventive healthcare they deserve through regular visits to the veterinarian, PHP designed a reminder program that addressed the need for bringing inactive clients back to veterinary practices.

“Most practices have many more inactive clients than they realize and that means many pets are not getting the preventive healthcare they need and deserve,” said AAHA Chief Executive Officer, Michael Cavanaugh, DVM, DABVP C/F (Emeritus), who announced the study findings during the Accredited Practice Breakfast at AAHA Nashville 2017. “The program confirmed that a sizeable population of previously inactive patients could be reconnected to their practices to begin receiving important services needed for optimum health and wellbeing.”

PHP has now released the materials from this program free of charge online at partnersforhealthypets.org. They have been designed to be used with a variety of practice management software systems or by general-use email servers.

The results of the PHP inactive client reminder program have also been published as a white paper in the April issue of Trends magazine.  

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