Jul
21
2014

Welcome to the final part of our 3-part accreditation awareness series. After learning what pet owners are thinking and how you can make accreditation relevant in your community, you're probably wondering: What is AAHA's role in all this?

AAHA's efforts to make veterinary accreditation relevant to pet owners have changed throughout the years. With the most recent research indicating that our most powerful weapon is you, the accredited practice, we've decided to focus our efforts on creating tools to help you spread the accreditation message in your community. We are also developing and nurturing our relationships and collaborations with other veterinary and pet-related organizations to get the AAHA brand in front of as many pet owners as possible.

Tools you can use

  • AAHA logos (Put them on everything--your business cards, staff uniforms, websites and blogs, social media channels, invoices and other correspondence, name badges, etc.)
  • Facebook banners and wall photos celebrating your accreditation
  • Options for website wording, which incorporate the new "brand story" developed by AAHA to help practices consistently discuss accreditation with clients
  • On-hold phone scripts, so clients waiting to speak with you can hear about your accreditation
  • Accreditation brochure (order these FREE "We are AAHA accredited" brochures to display at your front desk by calling 800-883-6301)
  • A press release template you can use to inform media outlets in your community about your accreditation
  • A letter you can send to your clients annually (or after each accreditation evaluation) reminding them that your hospital goes the extra mile to be AAHA accredited
  • Our notepad template provides the perfect opportunity for you to send your client home with a handwritten note that includes a message about accreditation
  • Coming soon--our "AAHA 101" video will help you train your staff about what AAHA accreditation is and how to discuss accreditation with current and potential clients

Building relationships

We're confident that by uniting with our accredited practices to spread our consistent message to pet owners, we'll begin to see increased public demand for accredited veterinary hospitals.

Have an idea about spreading the accreditation message you'd like to share with us? Email us at marketing@aaha.org.

 

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About this Blog

Red is your guide to everything AAHA. Whether you’re looking for association news, updates on our educational offerings, the latest books from AAHA Press, deals from our Preferred Providers, or fun reads from various AAHA staff and AAHA-member veterinary professionals, this is where you’ll find it.

Questions or comments?
Email us at aaha@aaha.org or call AAHA’s Member Experience Team at 800-883-6301.

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The Standard of Veterinary Excellence ®
American Animal Hospital Association | Copyright © 2014
Privacy Statement | Contact Us