You already know that pet owners rely heavily on internet searches to find a qualified veterinarian—but how do you ensure your practice gets listed near the top in a Google search?

Partners for Healthy Pets (PHP) has developed an Internet Strategy Implementation Series that can help. Demystify search engine marketing and increase your practice’s online visibility with these free resources:

Jumpstart Your Practice Online, Module 3a–Get on the Map: In this workshop-style tutorial, we will sketch out the perfect client-attracting veterinary website, feature by feature. By the end of the session, you will know the foundations of search engine marketing and how to get your practice “on the map.”

Jumpstart Your Practice Online, Module 3b–Content is King: In this module, you will learn how to efficiently and effectively organize your staff to create high-quality blog content. This technique will serve as the engine behind your practice’s website engagement, and ultimately, your practice’s overall client engagement.

Jumpstart Your Practice Online, Module 3c–Search Engine Visibility: Hopefully by now, you have a content-generating system set up within your practice based on recommendations from previous modules. Now is the time to study how you will actually create this content in order to maximize its online impact. In this module, you will learn the structure you should apply to each blog post to ensure it is highly visible to your local audience.

Search engine marketing is a required competence in today’s climate. These free online tools offer practical, step-by-step processes you can implement immediately to create a website that is a client-attracting machine.

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