AAHA has spent years trying to figure out the key to effectively reaching pet owners with the accreditation message. To aid in our efforts, we recently tasked Trone Brand Energy—a full-service advertising, research, and branding agency with a serious passion for pets—with conducting pet-owner research to shed some light on what pet owners are thinking.

At AAHA Nashville 2014, Kimberly Ness, Trone vice president, pet practice lead, along with her colleague, Jenny Rowland, vice president, director of brand planning, shared the results of their research.


The numbers paint a clear picture of the accreditation awareness problem. If 81 percent of pet owners said they'd choose an accredited veterinary hospital over a nonaccredited one after learning what AAHA is, our issue is with awareness and understanding, it isn't that pet owners don't value accreditation.

But how do we get a clear, consistent message out to pet owners about AAHA and accreditation, and how do we do it in an effective way that won't break the bank? Stay tuned to Member Connection for part 2 of this 3-part series for the answer! (Part 2 will be posted on the blog on June 18, and the e-newsletter will be distributed on June 27.)

If you have questions about Trone’s research, contact us at

Thank you to Trone Brand Energy for conducting this research (much of it was done at no cost to the Association), and for sharing your results with us in Nashville.


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