Do your practice’s challenges seem overwhelming or too difficult to tackle? Chief Experience Officer of Spiral Experiences, LLC, and Veterinary Management Institute (VMI) learning facilitator, Ed Goodman, has a solution: Start thinking in circles.

We recently asked Goodman to tell us a little bit more about Spiral Thinking—a method that can help practices craft solutions, envision new horizons, and develop executable plans—and other problem-solving techniques he’ll deliver at VMI in 2018.

Tell us a little more about Spiral Thinking, and how it ties into VMI.
VMI attendees are engaged, inventive, and open-minded about their future. It is my goal to help them find novel ways to engage in creative thinking—a technique we call Spiral Thinking—and use this process to move their best ideas into a strategy and plan for implementation.

We will also learn about a new economy known as the Experience Economy and how creating unique experiences can produce raving fans and true business differentiation. We will uncover new ways to think about our facilities and add even more to the customer and provider experience.

What excites you about the VMI program?
VMI exposes veterinary professionals to new ideas and exciting opportunities that can enhance their careers, their businesses, and their lives. I am excited to see everyone in Denver and the many bright ideas that emerge from our time together. 

What do you hope attendees take back to their practices?
We will spend time with the inner genius that is inside of all of us—the inner genius that often goes unnoticed. Each person has far more creative abilities than we imagine we have. I hope this session will help attendees to get unstuck from their current circumstances and see a different future, both personally and professionally.

Learn more about how Spiral Thinking can help you strategically turn your visions for your practice into reality at the first 2018 in-person session of VMI, February 15–17. Enroll at or call AAHA at 800-252-2242, and save $500 when you register by January 8.

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