Mar
20
2015

Like veterinary medicine and technology itself, digital marketing is evolving at break-neck speeds. Gone are the days when simply having a solitary website for your practice was sufficient. The digital landscape has changed and the various avenues of online marketing are converging, exchanging an interactive dialogue and functioning as an interconnected network of sites and platforms. To successfully market your practice online, modern digital marketing requires that all your online services exist in a marketing ecosystem.

What is a digital marketing ecosystem?
To successfully market your brand online, all aspects of your digital efforts should work in tandem with each other--like any ecosystem, each individual piece plays an integral part in shaping the success of the whole. When applied to your marketing, a successful digital ecosystem ensures all individual properties and platforms of your online presence will function cohesively. These separate pieces become a series of interactions that effectively combine to create the entirety of your practice's digital branding and marketing strategy.

What aspects do I need to consider in my marketing ecosystem?
There are many components that make up a successful marketing ecosystem, including:

All properties of your marketing ecosystem should be optimized to ensure they're working smartly and cohesively; a weak link in the chain could be detrimental to your overall online standing. For example, what good is a website if your clients are unable to find it on Google? Search engine results are influenced by a variety of factors, including social media activity, blog keywords, and online reviews. Through effective search engine optimization, you're ensured clients will find your website--and that's your digital marketing system at work. 

Let us help you simplify
Is your veterinary practice set up for success? No matter the size of your practice, Beyond Indigo has the infrastructure to optimize your digital marketing. Beyond Indigo's integrative approach to digital marketing will take the stress out of developing and promoting your online presence and our new marketing plans will ensure your practice has the right tools for success, no matter your budget. Find out how our team can create a seamless marketing ecosystem for your practice and contact us today! 

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