In our fervor to acquire new clients and build out new service vehicles of growth, we sometimes fall short of remembering that an old standby, preventive medicine, can have an enormously positive impact on our client base, business growth, and work flow. In this Web conference, we’ll provide clear evidence that increased compliance to preventive medicine is not only necessary to stay competitive, but helpful in solving many of the human resource issues and team cohesiveness problems that simultaneously dog many veterinary practices.  Successfully communicating and marketing prevention are also covered by these two professionals, who regularly boost compliance to preventive medicine by as much as 40 percent within the practices that they work.

After participating in this Web conference, you will be able to:

  • Understand how the Internet, increased competition, and increased consolidation dramatically threaten the growth and value of your veterinary business and how preventive medicine can affect a solution
  • Understand how preventive medicine generates a higher net profit compared to other services in your practice
  • Review the tangential benefits to a strong preventive medicine program at your practice with respect to workflow and employee empowerment
  • Hear the difference in the language used by practice teams with high prevention compliance versus other practices with low compliance
  • Zoom in on the latest marketing strategies that are affordable, easy, and effective 

Presentation title:
Healthy, Wealthy, and Wise: Why Competitive-Minded Veterinarians are Turning to Preventive Care to Distinguish Themselves from their Competitors 

Broadcast dates:
May 4-17, 2015

Sponsored by: 

Bash Halow, BA, CVPM, LVT, is a graduate of the College of William and Mary, a certified veterinary practice manager and a licensed veterinary technician.  As a partner with Halow Tassava Consulting and a veteran practice manager with more than 15 years of experience, Bash has helped dozens of veterinary hospitals understand how to build stronger teams and responsibly and ethically grow their businesses.  He is a frequent contributor to Veterinary Economics and DVM 360 and is a member of the editorial advisory board for Firstline Veterinary Management Magazine. His blog, [email protected], reaches a worldwide audience.


Brenda Tassava, CVPM, CVJ, brings more than 17 years of practical veterinary business experience to her practice consults. When she’s not busy lecturing and visiting practices all over North America, you’ll find her in her art studio, painting and chatting away with Eowyn, her African Grey parrot. A certified veterinary practice manager since 2004, and a certified veterinary journalist since 2011, Brenda is an active member of the Veterinary Hospital Managers Association(VHMA), VetPartners, the American Animal Hospital Association (AAHA), and the American Society of Veterinary Journalists (ASVJ). She served as a volunteer board member on the CVPM board of directors for more than six years, and is a co-founding member of the Veterinary Management Association of Indiana.


Register here for this Web conference. 

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