"What were they thinking?" you ask yourself as Bailey, a terrier mix, leaves oily, black paw prints on the treatment table before being whisked off for a bath. Bailey's well-meaning owner, Mrs. Brown, despite being 75 years old, went to the Internet to find a cause for Bailey's itchy feat. Having unsuccessfully tried multiple kinds of foods and being vigilant with flea preventive, Mrs. Brown discovered a website that suggested Bailey might have mange and advocated the use of topical motor oil. Fortunately, after Mrs. Brown slathered it on his feet, Mr. Brown became worried that she had poisoned Bailey and demanded she bring him to you immediately. The tension in the exam room breaks when you place a freshly bathed Bailey on the floor and he runs to them, tail wagging. 

"So let's start from the beginning," you say as non-judgmentally as possible.

"He's been licking his paws for YEARS and..." starts Mrs. Brown indignantly, stomping her cane in emphasis. 

Mr. Brown interrupts right away, "What? It hasn't been that long!"

Tactfully, you intervene and after careful questioning learn that Bailey has been intermittently licking his paws for the past six months. Looking through your records you see that only Mr. Brown had accompanied Bailey for his wellness visit two months ago. While you noted some mild interdigital erythema, he had not mentioned that Bailey was pruritic. If you had known he was behaving this way at home, today's potential disaster could have been proactively averted and you could have provided Bailey with relief through approved medications to control his pruritus. 

How could this story have ended differently?
What if Bailey's owners had answered the following health risk assessment question before his wellness visit two months ago?

Is Bailey free of all of the following in regards to his skin and hair coat?

  • Excessive rubbing, licking, or scratching
  • Red or painful ears
  • Sores on the skin that are crusty or inflamed
  • Patches of hair loss

How can you help ensure that important lifestyle and pet-owner observations are not missed during wellness visits in YOUR practice? 
The Pet Wellness Report® (PWR)
is the first broadly available health risk assessment (HRA) in veterinary medicine and the only AAHA-recommended HRA. The PWR asks the pet owner carefully designed questions including the one above. 

How does the PWR work? Before, during, or after the visit, the client simply completes a standardized, online questionnaire that can be paired with wellness diagnostics including blood/urine testing and parasite screening. The PWR then generates a comprehensive, easy-to-read report that acts as a catalyst to engage, educate, and empower pet owners to more proactively assess their pet's health alongside their veterinary health care team. 

Miscommunication is commonplace and the ramifications can be tragic. The PWR strengthens your ability to obtain a full medical history and provides your patients with a straighter path to wellness. Visit to learn more. 

Try the PWR for free today! 
Contact [email protected] (use promo code REDBLOG in the subject line) for FREE Pet Wellness Reports for you and your entire staff. 


PWR-00154 © 2015 Zoetis Inc. All rights reserved. May 2015. 

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