Research shows that practices that book their patients’ next visits before they leave the hospital see more patients, more often. However, according to the 2013 AAHA State of the Industry Report, only five percent of U.S. veterinary practices forward book.

Led by AAHA and the American Veterinary Medical Association (AVMA), Partners for Healthy Pets (PHP) is working to help veterinarians change that statistic with a number of free practice resources, including:

  • A quick and easy-to-read booklet packed with everything you need to know about forward booking
  • A two-minute video to share with staff about ways to talk with clients about forward booking
  • A downloadable, one-page handout practice staff can refer to when forward booking
  • A reminder button staff can wear to remind clients to forward book

These and other PHP tools were designed to help veterinary teams communicate the value and benefit of preventive health care, and increase client loyalty as a result.

When it comes to growing your practice and providing the highest level of care, forward booking is a best practice you don’t want to skip.

Comments (1) -

Dr. Chris Duke
Dr. Chris DukeUnited States
2/29/2016 7:00:54 PM #

We went through a phase of doing the forward-booking, but there were far too many no-shows and "I forgots".  I know that with progressive software that provides robocalls and text responses that helps on this, but it seems our veterinary practice works more efficiently with e-mail reminders and call follow-ups to fill those blocks.  Besides, half of our clinic days (especially the medical work-ups) book in same-day.  Are we the "old-fashioned" exception ?  

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