Jun
8
2015

"Looks like Gracie finally found someone to play with!" says a woman leaning against the dog park fence. She laughs as my dog, Rex, chases after Gracie. Being dog-people, we chat about our pets and I learn Gracie has recently been quite ill. 

"She had a horrible cough they thought was caused by Bordetella. I remember hearing about 'kennel cough' from our veterinarian when we lived out east, but I didn't think she needed the vaccine because we never put her in a kennel. But when we moved here, she started going to the dog park." She stops and takes a deep breath. "When we went for our first veterinary visit, they never asked me if she had contact with other dogs. So I just assumed that she needed the same vaccines she needed before we moved. No boarding, no Bordetella." 

Gracie had begun coughing a few weeks later.

Recalling my last wellness visit with Rex, I explained how excited Dr. Thomas' staff had been to show me a new way they were gathering patient health information, called the Pet Wellness Report®. "It's an online survey that I filled out in a few minutes, quickly answering questions about Rex's health and lifestyle from my perspective. When I answered 'yes' to the question: Does Rex have contact with other dogs? Dr. Thomas recommended the Bordetella vaccine, along with other recommendations based on the information I shared." 

After sharing this last experience Rex and I had with Dr. Thomas, I showed her a mobile version of Rex's Pet Wellness Report on my phone. Impressed with the thoroughness of the report, Gracie's owner decided to follow-up at her hospital. 

The Pet Wellness Report®: Promoting the bond
Using tools that promote the pet-pet owner bond along with the pet owner-veterinarian bond is advantageous for pet and practice health. The Pet Wellness Report® (PWR) is one such tool. It is the first broadly available health risk assessment (HRA) in veterinary medicine and the only AAHA-endorsed HRA

How does the PWR work? Before, during, or after the wellness visit, the client completes a standardized, online questionnaire, which can be paired with optional diagnostics including blood and urine testing and parasite screening. The PWR then generates a comprehensive, easy-to-read report that acts as a catalyst to engage, educate, and empower pet owners to more proactively assess their pet's health alongside their veterinary health care team. 

Don't underestimate the power of a highly bonded client to generate the most trusted source of advertising: word-of-mouth referrals. Give them something to brag about with the Pet Wellness Report, which 82 percent of pet owners in a recent PWR clinical trial said they would recommend to a friend. 1 Visit the PWR website to learn more.  

Contact pwrsupport@zoetis.com (use promo code REDBLOG in the subject line) to receive FREE Pet Wellness Reports for you and your entire staff. 

 

1 Lavan, R., Enhanced Preventive Care: Data from the First Broadly Available Health Risk Assessment for Dogs and Cats. Paper presented at the 87th Annual Western Veterinary Conference; 2014; Las Vegas, NV.

 

 

PWR-00163 © 2015 Zoetis Inc. All rights reserved.  June 2015.

Add comment

  Country flag

biuquote
  • Comment
  • Preview
Loading

About this Blog

Red is your guide to everything AAHA. Whether you’re looking for association news, updates on our educational offerings, the latest books from AAHA Press, deals from our Preferred Providers, or fun reads from various AAHA staff and AAHA-member veterinary professionals, this is where you’ll find it.

Questions or comments?
Email us at aaha@aaha.org or call AAHA’s Member Experience Team at 800-883-6301.

AAHA-Accredited Veterinary Hospital Locator

Read the latest edition of:

Poll Question
Veterinary professionals: Are you allowed to bring your pet(s) to work with you?

The Standard of Veterinary Excellence ®
American Animal Hospital Association | Copyright ©2018 | Privacy Statement | Contact Us
The Standard of Veterinary Excellence ®
American Animal Hospital Association | Copyright © 2014
Privacy Statement | Contact Us