Robert E. "Bob" Froehlich, DVM, MBA, passed away after a brief illness, in the company of his family on May 23 at age 73. Froehlich was a 1966 graduate of Iowa State University. After serving two years in the Army Veterinary Corps, he did an internship at Purdue University. He had over 20 years’ experience in private practice, including 15 years as an owner of Grafton Small Animal Hospital in Milwaukee, Wisconsin. In 1987, while in practice, he became the first veterinarian to hold an MBA degree.

In 1989, Froehlich sold his clinic and took a position with the American Animal Hospital Association (AAHA) in Lakewood, Colorado, as the first director of management services in 1989. He was responsible for development and implementation of the Veterinary Management Institute (VMI), Veterinary Management School (VMS), and other management programs. In addition, he was responsible for the hospital accreditation program, financial analysis program, consulting, insurance, financial services, and retirement programs. In 1991, Froehlich became an adjunct faculty member of Purdue University and in 2002, he became an affiliate faculty member of the Colorado State University College of Veterinary Medicine.

After leaving AAHA, Froehlich went on to establish Summit Veterinary Advisors in Lakewood, Colorado, where he served as a consultant for veterinarians around the world. He was a charter member of VetPartners, where he served as president in 2005. In 2010, Froehlich was awarded the prestigious VetPartners Distinguished Life Member Award for his noteworthy and outstanding contributions to the practice of veterinary business consulting. 

Froehlich was a regular speaker at AAHA, American Veterinary Medical Association (AVMA), North American Veterinary Community (NAVC), and Western Veterinary Conference (WVC) events, as well as state, provincial, and local VMAs, and student programs. He authored the text, Successful Financial Management for the Veterinary Practice, plus numerous articles and monographs on management issues. He was an item writer for the National Board of Veterinary Medical Examiners (NBVME) for many years, and served for four years as chair of the management section of NAVC.

He is survived by his wife, Virginia "Ginny"; children, Karen and son-in-law Gregg Hartmann, Andrew and girlfriend Wendy, and William and daughter-in-law Jessica; grandchildren, Emma, Owen, Noah, and Ella; brother, Allan and his wife, Mary Ellen (in Waukesha); and many other loving family members and friends. A memorial service will be held in Froehlich's honor on Sunday, June 12 at Abiding Hope Church, located at 6337 S. Robb Way in Littleton, Colorado. The family respectfully requests that attire be colorful in nature. In lieu of flowers, please consider a memorial contribution to either association below:

Freedom Service Dogs
2000 West Union Avenue
Englewood, Colorado 80110

Porter Adventist Hospital Intensive Care Unit and Palliative Care
2525 South Downing Street
Denver, CO 80210

Please feel free to leave memories and condolences for the family by signing the guestbook.

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