When marketing your AAHA-accredited veterinary practice, you probably don’t think to collaborate with other area veterinary hospitals, but that’s exactly what eight AAHA-accredited veterinary hospitals in Oregon did recently.

The eight hospitals worked together to create a “Champions for Excellent Care” advertisement for the pet edition of Eugene Magazine, a prominent regional publication. The advertisement not only used the AAHA Champions messaging, it also called attention to the eight area hospitals who have gone above and beyond to become accredited.

Jim Johnson, practice manager for Animal Health Associates in Eugene, Ore., initiated the collaboration of the ad.

“We have great relationships with the other accredited hospitals in the area,” Johnson said. “While technically we are competitors, we see this ad as helping all of us attract more pet owners. In creating this ad, we’re working as a team to promote high-quality animal health care.”

The ad was published in the October 2015 issue of the Eugene Magazine pet edition.

What is your AAHA accreditation story?

We’d love to hear how you’re spreading the word about accreditation in your community. Email us at [email protected] and your story could appear in the next issue of Red!

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Red is your guide to everything AAHA. Whether you’re looking for association news, updates on our educational offerings, the latest books from AAHA Press, deals from our Preferred Providers, or fun reads from various AAHA staff and AAHA-member veterinary professionals, this is where you’ll find it.

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