Research shows that pet owners rely heavily on the internet to help them evaluate and choose veterinary care providers. Every practice needs an effective web presence if they want to attract and keep clients. But first you need the tools and know-how to build it.

Partners for Healthy Pets (PHP), an alliance of more than 100 veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), is offering free, downloadable tools that include an online video series to help your practice build an effective web presence and become more social media savvy.

The PHP “Jumpstart Your Practice Online” series guides you through five instructional modules by Michael Warren, DVM, GCP, a practicing veterinarian and managing director of a successful web-development firm. Each module features two 30-minute segments, printable worksheets, and live, interactive webinars.

Topics include:

·         An overview of online veterinary marketing and client engagement

·         Building an effective veterinary website

·         Search engine marketing

·         Social media

·         Reputation management

By the end of the series you’ll understand how to build a powerful veterinary website, feature by feature. One that attracts clients, increases engagement, and drives profits.

You’ll learn how search engine marketing can drive business to your website, how to manage your online reputation, and how to generate original content through blogging.

Jumpstart your practice online today. It’s easier than you think with these free, downloadable tools from PHP.

Photo credit: © iStock/baona

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Red is your guide to everything AAHA. Whether you’re looking for association news, updates on our educational offerings, the latest books from AAHA Press, deals from our Preferred Providers, or fun reads from various AAHA staff and AAHA-member veterinary professionals, this is where you’ll find it.

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