Inactive clients need reminders to bring their pets in for checkups, but a run-of-the-mill reminder won’t be very effective.

Partners for Healthy Pets (PHP), an alliance of more than 100 veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), is offering free, downloadable tools to help your practice implement the Inactive Client Program to get inactive clients back in to see their veterinarians for regular checkups.

Remember, not all reminder programs are created equal. The Inactive Client Program’s success is tied to the very specific messages and engaging images in the emails. The messages are empathetic to the owners’ challenge of getting their pet to the veterinarian and express sincere concern from the practice for the patient. The email uses images from PHP advertising campaigns that have proven to connect with pet owners.

The program’s message to pet owners is that the annual exam is as important to your pet as food and love.

The tools on PHP’s website include step-by-step instructions to implement the program and email templates that can either be customized for your practice, for each specific client, or to include an offer for a $25 discount.

Participate in the program—now used by over 1,000 practices—that offers proven success in bringing clients back to your practice who have not been in for over 14 months.  The result? You’ll provide a large number of your MIA patients the preventive healthcare they need and deserve!

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