Looking for a fun, reliable place to send your clients to read about pet health, news, and more? Look no further than AAHA's new PetsMatter. Previously a bimonthly e-newsletter for pet owners, AAHA has given the publication a complete makeover, transitioning it into an engaging, fun blog.
Why the change? As social media expands our reach to more pet owners, we see the need for us to provide more timely pet health information to our followers. With this new format, we can provide pet-related news, like recalls, so pet owners are notified as soon as possible. In addition to timely information and news, we'll provide fun articles for pet owners (looking for a great dog-friendly patio for happy hour or a cat fashion show for your feline friend?), as well as the same pet-health articles you've come to rely on from AAHA.
What does this mean for your practice? If you currently have PetsMatter sent to your clients, you will still be able to do so, and on a more frequent basis! A monthly e-newsletter containing teasers of the month's posts will be distributed to pet owners, using the same distribution options we have used in the past. Additionally, we have created a widget that can be placed on your website--a "ticker" that includes photos and headlines of the latest PetsMatter blog posts. If you choose to embed the widget on your practice's website, your website could become the go-to place for your clients to find the latest pet health and news stories, all with no work on your part--let AAHA do it for you!
All of these changes will be taking place in January 2014. You'll be able to read blog posts at aaha.org/petsmatter (not yet a live link) and embed the new widget on your website at that time.
Our fresh new logo and layout are signs of the direction we're going with PetsMatter. We hope you and your clients enjoy it as much as we think we will. If you have questions or concerns about this new direction for PetsMatter, please contact us at firstname.lastname@example.org or 800-883-6301.