AAHA announces new CEO Garth Jordan

Lakewood, Colorado—July 24, 2020—The American Animal Hospital Association’s Board of Directors has appointed Garth Jordan as the association’s next chief executive officer effective August 31.

Most recently, Jordan served as senior vice president and chief strategy officer for the Healthcare Financial Management Association (HFMA), which has a membership of more than 56,000 healthcare finance leaders and professionals.

Jordan spearheaded an initiative to make HFMA the “Netflix of associations” by designing and executing a digital transformation of their business model. HFMA’s retention rates increased more than 5% and new member acquisition increased more than 20%.

“After a thorough search that included many highly qualified candidates, we selected Mr. Jordan for his strong culture acumen focused on achieving organizational purpose and his proven experience in member-centric association leadership and healthcare, as well as his fresh, inspiring outlook and vision,” said AAHA Board of Directors President Guylaine Charette.

“Over the past 15 years, I have served in executive roles, including three ‘C-level’ roles—chief operating officer, chief financial officer, and chief strategy officer—all of which has prepared me to lead diverse teams through strategic planning and successful execution of organizational goals,” Jordan said.

His hopes for AAHA include streamlining the membership process and offering solutions to common challenges.

“As a member-based association, AAHA must strive to offer robust personalized content, including relevant learning opportunities, community engagement, and solutions to problems,” Jordan said. “I look forward to applying what I’ve learned to AAHA’s unique and important mission to provide the highest quality care to pets and their people.”

For more information about the American Animal Hospital Association, visit aaha.org.


Since 1933, the American Animal Hospital Association has been the only organization to accredit veterinary hospitals throughout the United States and Canada according to more than 900 standards directly correlated to high-quality medicine and compassionate care. Accreditation in veterinary medicine is voluntary. The AAHA-accredited logo is the best way to know a practice has been evaluated by a third-party. Look for the AAHA logo.