The term SEO gets thrown around a lot by digital marketers. You may know that this acronym stands for Search Engine Optimization, and you may have heard that it has something to do with Google. But what is SEO? And, more importantly, why should you care? In this training video, Tyler Kerxhalli from Beyond Indigo teaches you all about Search Engine Optimization and why it should be important to you as a veterinary professional.

Looking for a few suggestions to help you get a leg up on your local competition? Beyond Indigo, one of AAHA's preferred providers, can help! Check out this list of Three Easy Tips to Improve SEO for Your Veterinary Website to help provide you with the ammunition you need to keep your website ranking well in Google.

Want help with your online marketing journey? Take advantage of our free, one-on-one consults by visiting or call Melissa Neff at 877-244-9322, ext. 100.

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Red is your guide to everything AAHA. Whether you’re looking for Association news, updates on our educational offerings, the latest books from AAHA Press, deals from our Preferred Providers, or fun reads from various AAHA staff and AAHA-member veterinary professionals, this is where you’ll find it.

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