“My superpower? Relating almost any consumer trend back to the pet industry in a way that helps pets, people, and practices.”

Jane Harrell

Where did you earn your degree?

BA (Advocacy Writing & Intercultural Communications), Emerson College, 2007.

I was already in the pet industry back then and knew that marketing was a huge need in the field, so I petitioned and won the right to create a major to do what I’ve done ever since–marketing and advocacy for pet businesses.

What’s your proudest career accomplishment?

Finding that place where driving a client’s revenue and goals enables pet parents to take the best care of their pets. It’s how we define success at ‘cause Digital. Winning the Women in the Pet Industry’s Rising Star Award, getting my projects featured for free in TIME Magazine, Huffington Post, and Apple commercials, and driving the research behind a past AAHA state of the industry address definitely made me smile, though.

What gets you out of bed every morning?

Creative collaboration. I love the brilliance that multiple minds can bring to the table. In my 16 years in the pet industry, I’ve seen how everyone can make an impact, as long as we figure out the best way for them to do so. That’s key. Not every contribution is right for every person or organization, but when it is, magic happens. It’s about finding what’s right for you, your business, and your community.

What are you known for?

Understanding pet parent behavior (driven by general data geekery) and focus of purpose is core to who I am as a person and a speaker, no matter the topic. Same goes for my drive to positively impact the lives of pets and the people who love them. Whether you’re a single-doctor practice or a giant veterinary conglomerate, we all have an opportunity to win the hearts and minds of pet owners while helping pets and people stay together as long as possible. I’m so excited to be showing how at Connexity, and debuting new information to help lower the barrier while increasing impact.

What’s your superpower?

Relating almost any consumer trend back to the pet industry in a way to help pets, people, and practices.