AAHA Con 2023 Speakers & Sessions
Keynote speaker
Rebecca Heiss
Rebecca Heiss, Ph.D., is a biologist and stress expert whose mission is to help individuals and organizations become fearless. Dr. Heiss earned her Ph.D. with research designated as "transformative" by the National Science Foundation, held multiple appointments in academia, and applied her research to solve practical problems in overcoming what she calls "biological ghosts." Dr. Heiss has been honored to speak internationally on her work, including multiple TEDx talks. She is launching a new self-awareness app to help everyone reach their full potential and has published a book called "Instinct."
Sponsored by Hill's Pet Nutrition
Countdown to AAHA Con

Thursday, September 21

Andrew Simpson, DVM, MS, DACVD
Dr. Andrew Simpson is a 2009 graduate from the University of Florida College of Veterinary Medicine. After completing an internship in small animal medicine and surgery at VCA Aurora Animal Hospital and VCA Berwyn Animal Hospital, he spent four years working as a general practitioner at various VCA animal hospitals in the greater Chicagoland area. Dr. Simpson finished his residency in veterinary dermatology along with a Master's degree at the Colorado State University College of Veterinary Medicine and Biomedical Sciences in June of 2017. He has authored many papers in the veterinary literature, including research on monitoring urinary tract infections in allergy therapy, novel treatment for pemphigus foliaceus, along with a study on absent eardrums in dogs. His interests include allergic skin disease, otology (ear disease), immune-mediated skin disease, and cutaneous manifestations of systemic disease.
Session 1: Feline Food Allergies – What Research Shows Us and How To Conduct an Effective Diet Trial
Food allergies can severely affect cats which makes identifying this pruritic disease so important. Learn about communicating with pet owners how to conduct a proper restrictive diet trial in cats. Review the current understanding of food allergy in cats from evidence-based medicine which can help dispel the many myths behind food allergies.
Learning Objectives
- Discuss the current understanding about food allergies in cats.
- Discuss which diets are likely to be most beneficial when conducting a diet trial.
- Discuss common pitfalls and myths with diet trials and food allergies
Session 2: Feline Dermatology: Stepping Up To The Challenge
Everyone knows cats are not small dogs and this rings true for dermatology cases as well. Learn more about the unique clinical presentations in cats as well as exploring treatment options for various diseases. A focus on feline otology will also be discussed.
Learning Objectives
- Understand common, and some unique, presentations in the feline dermatologic patient.
- Understand the various systemic and topical therapeutics used to treat dermatitis in cats.
- Understand the various treatment options for feline otitis.
Session 3: The Great Allergy Pretenders: Recognizing and Treating Canine Dermatopathies Which Can Mimic Allergic Dermatitis
Allergic dermatitis is always on our radar for pruritic skin disease in dogs with lesions, however, it is important to broaden the differential list especially with certain clinical presentations. Different kinds of dermatopathies will be discussed including pemphigus foliaceus, sebaceous adenitis, cutaneous lymphoma, and others. Learn the key clinical features of these diseases, how to definitively diagnose them, along with prognosis and treatment options.
Learning Objectives
- Understand key features which differentiate the clinical presentation of various immune-mediated, infectious, and neoplastic skin diseases which appear similarly to allergic dermatitis.
- Understand the best ways to diagnose skin diseases which can mimic allergic dermatitis.
- Understand the prognosis and treatments options for skin diseases which can mimic allergic dermatitis.
Session 4: The Young and the Restless: Dermatology in Puppies and Kittens
Though skin disease occurs quite frequently in adult cats and dogs, puppies and kittens can also suffer from several different types of dermatopathies ranging from bacterial or fungal infections to allergic dermatitis, ectoparasites, and congenital diseases. Learn more about how these diseases can present, the best diagnostic tools to arrive at a proper diagnosis, and which therapies are effective yet safe for young, growing dogs and cats.
Learning Objectives
- Understand the clinical presentation of common and uncommon skin diseases in puppies and kittens.
- Understand the most effective way to diagnose various skin diseases in puppies and kittens.
- Understand which therapies are both effective and safe for use in pediatric dermatology.

Renee Rucinsky, DVM, DABVP (Feline)
Dr. Rucinsky is a graduate of the University of Missouri College of Veterinary Medicine, and has been a board certified feline specialist for over 20 years. She has authored multiple guidelines and book chapters, with a heavy emphasis on feline endocrinology. She is the owner of Mid Atlantic Cat Hospital as well as Mid Atlantic Feline Thyroid Center in Queenstown, Maryland. She is also the current President of the American Board of Veterinary Practitioners.
Despite being a frequent speaker on all things cat, Dr. Rucinsky assures everyone that she loves dogs, and is not a crazy cat lady. When not working, she is usually outside hiking or biking, and generally being the typical introverted veterinarian.
Session 1: Sometimes They Aren’t Old and Skinny - The Hyperthyroid Cat of the 21st Century
Hyperthyroidism is common, but may be even more common than we think. Learn how to identify and manage the various forms of hyperthyroidsim, especially the ones that don't fit our usual image of the typical hyperthyroid cat.
Session 2: That Cat is Diabetic - Now What? More Than Just Insulin, and What the Heck Am I Supposed to Do With SGLT2 Inhibitors?
Diabetes is a challenging disease under perfect circumstances. In this lecture, we'll discuss management choices, monitoring options, and various difficulties in treating diabetic cats. We'll also discuss how to choose the right patients for SGLT2 inhibitor drugs, as well how to monitor and treat complications of those drugs.
Session 3: Feline Endocrinology Weirdness, More Common Than You Think? - Hyperaldosteronism, Hypothyroidism, and Hypersomatotropism
Feline Endocrinology Weirdness, More Common Than You Think? - Hyperaldosteronism, Hypothyroidism, and Hypersomatotropism

Caitlin DeWilde, DVM
Dr. Caitlin DeWilde is the founder of The Social DVM, a consulting firm helping veterinary professionals learn how to manage and grow their social media, online reputation and marketing strategies. She earned her DVM from the University of Illinois and is a recipient of their Outstanding Young Alumni Award. Before stepping back to focus on her marketing passion, she served as medical director for a large hospital in St. Louis. Today, she divides her time between practice, consulting, and writing. She is the author of the “Social Media and Marketing for Veterinary Professionals” textbook and a columnist for Today’s Veterinary Business.
Session 1: AI’s Place in Vet Med Marketing
Artificial intelligence (AI) and tools like ChatGPT are transforming the way many small businesses and marketers alike approach marketing. In this lecture, we will explore the pros and cons of using AI in vet med marketing and practical ways that veterinary clinics can leverage AI and tools like ChatGPT to create more personalized and efficient marketing campaigns.
Learning Objectives
- Identify the potential benefits and drawbacks of using AI in veterinary medicine marketing.
- Describe practical applications of AI and ChatGPT in veterinary clinic marketing, such as chatbots, personalized emails, custom design and social media marketing.
- Learn how you can implement AI at a beginner or an advanced level– and how to decide if it’s right for your practice
Session 2: Practical Marketing Workflows
Marketing can be a daunting task for any practice, but with the right workflows in place, it doesn't have to be. In this lecture, we will explore practical workflows that can help you save time and effort while improving your marketing effectiveness. We will cover topics such as working with patient and team photos, developing a content strategy, managing social media channels, handling online reviews, effective email marketing, and more. You'll learn how to create a cohesive marketing plan and execute it efficiently to achieve your business goals. Leave with actionable tips and solutions to your practice’s marketing roadblocks.
Learning Objectves
- Identify top vet med marketing roadblocks and inefficiencies, and see real-life examples of workflows that work
- Learn how to create a workflow, introduce it to practice leaders and team, and get the whole team on board
- Learn techy tools that make SOPs and checklists for your new workflows a breeze, plus tools to improve efficiency, organization and marketing effectiveness
Session 3: 20 Essential Posts
With more social media channels and often less staff and time, it can be hard to know what to post and where to keep your practice’s social media and online presence healthy and effective. Make sure the posts you’re making are worth your time and energy and help facilitate your practice’s goals– whether that’s client education, differentiation from the competition, driving business or client behaviors.
Learning Objectives
- Learn the 20 essential posts that every veterinary practice should be using with examples from around the world and across social media channels and media types.
- Analyze resources to help fill your social media and online calendar efficiently and effectively
- Assess the platforms you could/should be using, when and how to post, and how to make these posts work for you
- Learn what posts to recycle, and what posts every clinic should have in drafts ready to be deployed

Addie Reinhard, DVM
Dr. Addie Reinhard is the Founder and CEO of MentorVet, a rapidly growing entity that leverages evidence-based approaches to empower individuals to thrive within veterinary medicine. She is a veterinary wellbeing researcher, and her research focuses on developing and evaluating innovative interventions to support mental health and wellbeing within the veterinary profession. She is on the research team for the Merck Animal Health Veterinary Wellbeing Study. In 2021, she completed a master’s degree in Community and Leadership Development and a Graduate Certificate in College Teaching and Learning from the University of Kentucky and holds a certificate in Veterinary Human Support from the University of Tennessee. She is also a certified QPR instructor.
Session 1: 2023 AAHA Mentoring Guidelines: Part 1
The 2023 AAHA Mentoring Guidelines focus on providing practical and action-oriented roadmaps for current and future mentees and mentors. Mentorship is vital for all veterinary professionals at every stage of their careers and may be particularly important during transition periods. In this seminar, we will discuss the benefits of mentorship and key elements for a successful mentoring relationship.
Learning Objectives
- List common stressors in veterinary medicine and how good mentorship can address these stressors.
- List benefits of mentorship for mentors and mentees
- Identify important roles and responsibilities for mentors and mentees
Session 2: 2023 AAHA Mentoring Guidelines: Part 2
The 2023 AAHA Mentoring Guidelines focus on providing practical and action-oriented roadmaps for current and future mentees and mentors. Mentorship is vital for all veterinary professionals at every stage of their careers and may be particularly important during transition periods. We will continue our discussion about mentorship, and you will leave with the knowledge needed to create an action plan for mentoring in your workplace or organization.
Learning Objectives
- Describe key elements for a mentoring relationship
- Discuss how to create an action plan for mentoring
- List resources available for creating mentorship programming
Session 3: Conflict Management: Creating Healthier Work Environments
Conflict is frequently encountered in the veterinary profession. Conflict among the work team can create toxic work environments especially if issues are ignored or avoided. It can be difficult to know what to do or say when a conflict occurs, but learning techniques to manage conflict will create healthier work environments. In this workshop, you will learn about the most common conflict management styles and how to leverage them in various situations. You will have the opportunity to practice conflict management strategies in this interactive workshop so you will feel prepared to implement these strategies within your organization or workplace. Small group role play will be used to practice conflict management techniques using case scenario examples.
Learning Objectives
- Describe the benefits and pitfalls of the five conflict management styles
- Compare perpetual and solvable problems
- Implement conflict management strategies to successfully navigate conflict in veterinary settings

Andrew Bugbee, DVM, DACVIM
Dr. Andrew Bugbee is originally from Dallas, Texas. He received both his bachelor’s degree in Biomedical Sciences as well as his Doctor of Veterinary Medicine from Texas A&M University’s College of Veterinary Medicine and Biomedical Sciences. He completed a small animal medicine and surgery rotating internship and an internal medicine residency at the University of Georgia. He became a Diplomate of the American College of Veterinary Internal Medicine in 2013. He then served on faculty at Purdue University and then the University of Georgia where he founded the UGA Veterinary Diabetes & Endocrine Clinic. He is currently an Associate Clinical Professor of Internal Medicine at Texas A&M University’s College of Veterinary Medicine and the Director of the Texas A&M Veterinary Endocrine Clinic. Dr. Bugbee is married to a veterinary radiologist and has 3 children, 2 dogs, and a cat.
Session 1: Diagnosis, Treatment, and Monitoring of Hypothyroidism
This session will cover the recognition of clinical signs & common biochemical abnormalities of hypothyroidism. We will cover commonly utilized diagnostic testing, including the limitations of these tests. Finally, the session will review hypothyroidism treatment and how to develop an appropriate monitoring plan for patients.
Learning Objectives
- Understand which diagnostics are appropriate for hypothyroidism screening and definitive diagnosis.
- Identify the limitations of commonly used testing for hypothyroidism
- Develop an appropriate treatment and monitoring plan for hypothyroidism management
Session 2 & 3: Cushing's Syndrome: Diagnosis, Treatment and Monitoring Controversies & Hypoadrenocorticism (Addison's Disease)
This session will focus on how to select and interpret diagnostic testing for Cushing's syndrome. We will discuss recent updates on how best to treat and subsequently monitor trilostane therapy in Cushingoid patients. Finally, we will review the basic screening, diagnostic, and treatment approach to Addison's disease in dogs.
Learning Objectves
- Explain the pros and cons of diagnostic and differentiation testing for Cushing's syndrome.
- Understand therapeutic approaches to treat Cushing's syndrome and options appropriate drug monitoring.
- Understand screening, diagnosis, and treatment of Addison's disease.

Jessica Vogelsang, DVM
Dr. Jessica Vogelsang is a veterinarian, international speaker, bestselling author of All Dogs Go to Kevin, and Chief Medical Officer at AAHA. As the founder of Pawcurious Media back in 2009, she was one of the first veterinarians to explore how the internet was going to impact the profession and build community. In that time she reached hundreds of thousands of pet owners around the world, helped launch multiple veterinary brands, and created the Veterinary Telemedicine community in response to COVID-19. In addition to her work at AAHA, she currently sits on the boards of the Mark Morris Institute and the Veterinary Virtual Care Association.

Monica Dixon Perry, CVPM
Monica has been involved in veterinary medicine for 37 years. She earned her bachelor’s degree in biology from the University of North Carolina at Chapel Hill. She has been a Certified Veterinary Practice Manager for over 20 years.
For over a decade, Monica managed a full-service, 9-DVM, small animal eastern/western practice in Raleigh, NC. For over 15 years, she was a consultant/partner with Mark Opperman at VMC, Inc. Currently, she is Director of Veterinary Consulting Services at Burzenski & Co. Monica is the 2022 VMX Practice Management Speaker of the Year.
Session 1: Control Your Inventory Expenses - The Top Reasons Why Inventory Costs Your Practice More Than It Should
Various inventory control systems will be reviewed as well as basic concepts of inventory control such as shelf life and re-order points and reorder quantities. Effectively control inventory within your practice so that it doesn't control you or your wallet!
Session 2: Control Your Payroll Expenses - The Top Reasons Why Payroll Costs More Than It Should
Payroll expenses have seen increases since the beginning of COVID like we have never seen within our industry. Learn how to control this expense while recruiting top notch team members as well as retaining your existing team.
Session 3: Fast & Furious - The Nuts & Bolts of Practice Management
A crash course on major focal points as it relates to personnel, financial, operations and regulatory management of your practice.

Martha Cline, DVM, DACVIM Nutrition
Martha Cline is a graduate of the University of Tennessee College of Veterinary Medicine. She completed a rotating internship at Oradell Animal Hospital in New Jersey and then returned to the University of Tennessee for a small animal clinical nutrition residency. She is board certified with the American College of Veterinary Internal Medicine (Nutrition). In December 2021, she joined the Professional Resources Group as a Veterinary Communications Manager at Nestlé Purina PetCare. She previously practiced clinical nutrition full time at Red Bank Veterinary Hospitals in New Jersey (2013-2021) where she still provides clinical support. She was also a member of the Specialty Advisory Board for NVA/Compassion First Pet Hospitals (2019-2021).
Dr. Cline is the past president of the American Academy of Veterinary Nutrition. She has lectured on topics surrounding veterinary nutrition at regional, national, and international conferences. Dr. Cline is also an author and co-author of several book chapters and peer-reviewed articles in veterinary nutrition. In 2021, she served at the Chair of the AAHA Task Force for the Nutrition and Weight Management Guidelines. She is also the co-editor of the textbook “Obesity in the Dog and Cat.” In her spare time, she enjoys running with her English pointer, Dave. She also shares her home with her husband and two orange cats, Jake and Charles.
Session 1: Tips & Tools for making weight management programs successful in clinical practice
Successful weight management of veterinary patients starts and ends with a complete nutritional assessment, diet recommendations and follow-up. This lecture will focus on the components of a nutritional assessment as it relates to weight management, the implementation of a weight loss program including both diet and exercise recommendations and follow-up once a target body weight is achieved.
Learning Objectives
- Perform a complete nutrition assessment including Body Condition Score and Muscle Condition Score
- Estimate body fat percentage and ideal body weight to help determine energy needs to for weight management and target body weight.
- Communicate effectively and in a non-judgmental way to help clients and pets succeed with weight management.
Session 2: Smart Diet Choices for Senior & Geriatric Pets
The dietary needs of our veterinary patients evolve with aging. The veterinary team can proactively address some of these changes throughout the pet’s lifespan. This lecture will discuss a complete nutritional assessments and individualized dietary recommendations for aging pets.
Learning Objectives
- Recognize nutritional risk factors that may be more prevalent in aging populations
- Differentiate physiologic and pathologic changes associated with aging related to nutritional status
- Apply key nutritional factors to the nutritional recommendations of aging pets
Session 3: Nutrition Conversation Toolbox
Communication techniques can enhance nutritional conversations in the exam room. Well-meaning pet owners can become entrenched in and confused by certain feeding practices. This presentation will review communication skills to help make potentially contentious conversations into effective ones.
Learning Objectives
- Recognize the 3 aspects of communication (content, process, and perceptual) and apply these aspects to making a nutritional recommendation.
- Utilize open-ended questions to enhance collection of a nutritional history.
- Recognize and acknowledge a client's perception with regards to pet nutrition before providing a nutritional recommendation.

Nicole Clausen, CSSGB, CCFP, CVBL
Nicole Clausen, CSSGB, CCFP, CVBL has over 15 years of experience in the veterinary industry with 10 years in small animal practice. She worked her way up from receptionist to Operations Manager in various clinics and understands the intricacies and internal workings of a successful practice. She now is the founder and consultant at Veterinary Care Logistics, a consulting firm specializing in inventory management for veterinary professionals.
Since its inception, Nicole and Veterinary Care Logistics have helped hundreds of veterinary practices, from coast to coast, create sustainable, lasting inventory management strategies in their veterinary practices.
Nicole Clausen is also the founder of the Veterinary Inventory Strategy Network, a community and educational platform dedicated to inventory management, the host of the Inventory Nation Podcast, the creator of the Certified Veterinary Inventory Professional program, the first-ever certification for inventory managers, and a regular speaker on inventory management.
Session 1: Secrets the Best Inventory Managers Know
Discover the "Secrets the Best Inventory Managers Know" in this comprehensive workshop designed for veterinary professionals. Learn the significance of effective inventory management in veterinary practices, and how it impacts efficiency, profitability, and patient care. Uncover the art of setting reorder points and creating streamlined reorder procedures to ensure optimal stock levels. Understand the importance of cycle counts and implement them seamlessly to maintain inventory accuracy. Additionally, explore the potential of practice management systems for efficient inventory control, with hands-on training to utilize software features effectively. Elevate your inventory management skills and take your veterinary practice to new heights of success with this insightful workshop.
Learning Objectives
- Understanding the Importance of Inventory Management in Veterinary Practices
- Establishing Reorder Points and Creating Proper Reorder Procedures
- How to Make End-of-Year Counts Easier and Implement Counts for Catching Theft, Missed Charges, and more
Session 2: The Inventory Trifecta: Reduce your COGS, Stockouts, and Time Spent Managing Inventory
Discover "The Inventory Trifecta" workshop designed exclusively for veterinary practices. Learn how to eliminate stockouts to deliver exceptional patient care, streamline inventory management to save time, and reduce costs for enhanced profitability. Join us to master the art of inventory control while focusing on what truly matters – the well-being of your patients. Elevate your veterinary practice to new heights and reduce inventory chaos with this transformative workshop.
Learning Objectives
- Minimizing Cost of Goods Sold (COGS) through Effective Inventory Management
- Eliminating Stockouts and Enhancing Patient Care
- Streamlining Inventory Management Processes to Save Time and Resources

Dr. Katy Nelson
Dr. Katy Nelson is the Senior Veterinarian at Chewy where she is responsible for managing Chewy Health’s Veterinary Relations team. She has practiced GP and ER medicine for over 20 years after earning her veterinary degree from Louisiana State University’s School of Veterinary Medicine. She lives in the Washington, D.C. area with her husband, their sports-loving son and daughter, and their rescue dog, Mookie Betts.
Nationally, Dr. Katy’s been featured on the TODAY Show, Nat Geo Wild, Fox & Friends, among countless radio stations and online news sources, and she even hosted her own show "The Pet Show with Dr. Katy" on WJLA ABC News in Washington, D.C. for eight years.
AAHA Benchmarking+ Happy Hour
Trivia, drinks, and Garth Jordan, oh my! Join the AAHA Benchmarking+ team for a drink (or two) as we take benchmarking back to basics. Not only will you compete against your peers in a game of trivia, you’ll also learn about benchmarking, how to use AAHA Benchmarking+, and how to take immediate action at your practice. Oh, and did we mention there are grand prizes for the trivia champs?! It’s the perfect starter course for AAHA members looking to get AAHA Benchmarking+ FREE at their practice!
Learning Objectives
- Understand what benchmarking is – and isn’t.
- Learn how AAHA Benchmarking+ works.
- Learn how to apply AAHA Benchmarking+ insights at your practice.

John Kekel
Mr. Kekel is a driven leader with a proven track record in building interpersonal relationships by managing, teaching and training creativbe innovative strategies resulting in resolved business issues, organizational competence and efficiency. He has trained over 1 million business owners and entrepreneurs in 6 countries.
He is a proud father of 5 children and has 9 grandchildren whom he spoils on a regular basis. He spends his free time hinking new trails and riding his dirt bike.
Proper use of Legal Entities for Lawsuit Protection & Tax Reduction
Legally Mine will show you how to stop the threat of lawsuits before they ever get started by protecting your assets in time tested and proven legal structures. These same structures allow us to help our tax attorneys save what you would normally pay in income taxes. These are little known tax helps that have significant case history and have stood the test of time.
Friday, September 22
Puppy Yoga
In the Pool Area
Join us by the pool area for some puppy breath and yoga! Led by AAHA’s own Dr. Katie Berlin, this class features poses suitable for all skill levels, allowing you to unwind, reduce stress, and elevate your mood through the power of yoga and pet companionship. Prepare to be rejuvenated and inspired as you continue your conference journey surrounded by the joyful presence of our furry friends.
Sponsored by Merck Animal Health

Jessica Burns, DVM
Dr. Jessica Burns graduated with her BS in Biochemistry from Baylor University before receiving her Doctor of Veterinary Medicine (DVM) degree from the University of Illinois in 2006. Before joining Ceva as a veterinary service manager, she enjoyed working as a small animal practitioner and owner of a mobile house call practice. Her work related interests include feline medicine, dermatology, and business management. She currently resides in Colorado with her family; exploring the outdoors and being active are some of her favorite hobbies.
Updates in Pancreatitis: Innovation and PANOQUELL-
This presentation will review canine pancreatitis pathophysiology as well as the mechanism of action of the leukocyte-function associated antigen-1 (LFA-1) inhibitor, fuzapladib sodium for injection (PANOQUELL-CA1)
Learning Objectives
- To better understand the current theories associated with the pathophysiology of pancreatitis in dogs.
- To understand the role neutrophilic inflammation plays in pancreatitis in dogs.
- To understand the role LFA-1 inhibition plays in arresting the inflammation associated with acute canine pancreatitis.

Mary Schwartz, CVT
Mary Schwartz, CVT has a robust career in the veterinary industry spanning a decade. What began as a career in equine medicine quickly evolved into managing veterinary staff as a Technician Manager. Using the skills she learned along the way, Mary combined her extensive leadership and business management skills to help treat and care for animals by becoming a CVT in the state of Florida. Following this, Mary advanced to Practice Manager at a 5 DVM general practice clinic managing a team of 30 and overseeing all the operations.
In 2020, Mary joined PetDesk, a technology solution that helps over 3,000 clinics engage their clients to prioritize care for their pets. As a Solutions Consultant at PetDesk, Mary serves as a personal consultant to each team and arms them with industry and clinic knowledge so that her colleagues are better able to serve customers to be efficient in their day-to-day and maximize the return on their technology investment.
Mary uses her in-depth knowledge of veterinary practices to hone in on their operations, pain points, needs, and wants so that they realize the power of veterinary technology and how PetDesk can be tailored to each clinic, so that staff can reclaim their time and provide quality care to their patients.
Pawsitively Devoted: Cultivating a Loyal Client Fanbase for Your Veterinary Clinic
In today's ever-changing and evolving digital age, veterinary clinic owners face immense challenges in standing out and thriving. Keeping staff happy, pleasing clients, and providing top-quality care for patients demands the right strategies. This CE course aims to help practice owners and managers discover the 5 essential digital tactics that will set your clinic on the path to success including: the art of exceptional customer service, proactive communication, harnessing advanced technology, creating a strong online presence, managing your clinic's reputation, and implementing irresistible loyalty & incentive programs that help make happy, loyal clients and help you thrive as a clinic and unleash the full potential of your veterinary practice.
Learning Objectives
- Exceptional Customer Service & Communication
- Building a Strong Online Presence
- Clinic Reputation Management
- Loyalty & Incentive Programs
- Advanced Technology for Quality Care

Ravi Dhaliwal DVM, MS, DACVIM, DABVP
Dr. Ravinder S. Dhaliwal grew up in Punjab a northern province of India now is a US citizen. Graduating with his DVM in 1992 through an ECFVG program at Iowa State University, he joined University of Illinois for a residency and MS program in small animal clinical oncology. In 1998 he obtained board certification in Oncology and later in 2002 ABVP awarded him the board certification in the category of canine and feline practice.
He is the author or co-author of 23 refereed publications, 8 research abstracts, and a few book chapters. A sought-after speaker, Dr. Dhaliwal, has given a lot of scientific and professional presentations. He was a selected participant at Molecular Biology of Cancer workshop, sponsored by American Association for Cancer Research in 1996. During his career as a practicing oncologist, he part owned and managed two emergency specialty hospitals.
Dr. Dhaliwals’ research interest includes drug resistance in canine lymphoma, improving clinical outcome in patients with oral cancer and his special clinical interest is in clinical hematology.
Session 1 & 2: 2023 AAHA Senior Care Guidelines Part 1 & 2
An overview of gerontology and geriatrics of companion animals. A senior care management plan for the clinical team will be reviewed. The plan is to help our senior pets live as comfortably, safely and happily as possible. Values important to caring for a pet with advanced age will be emphasized. Common chronic clinical conditions of old dogs and cats will be outlined. The discussion is clinically oriented towards what a practitioner faces day in and day out of his or her work life.
Learning Objectives
- A senior care management plan for the clinical team will be reviewed.
- Values important to caring for a pet with advanced age will be emphasized.
- Common chronic clinical conditions of old dogs and cats will be outlined.
Session 3: Selecting Diagnostic Samples for Cytology
Cytology is a quick, cheap, and an easy evaluation of cells to reach a microscopic diagnosis. FNA is less invasive, has a diminished risk of complications, yields faster results, and has lower costs than biopsy. Many samples for cytology can be obtained without anesthesia or even sedation, with minimal risk in both healthy and critical patients. With the increasing availability of ultrasonography, many more internal organs and tissues can be evaluated than previously were accessible. In this presentation we will review the methods of obtaining a diagnostic cytology sample with case discussions emphasizing mesenchymal, epithelial and round cell tumors.
Learning Objectives
- We will review the methods of obtaining a diagnostic cytology samples
- Techniques of ultrasound guided sample collection will be reviewed.
- Case discussions emphasizing mesenchymal, epithelial and round cell tumors.
Session 4: Clinical Oncologic Cytology – Reading and Writing
Cytology is a quick, cheap, minimally invasive and widely available method of examination of cells. Once a sample is harvested it should be assessed for the quality even if you are submitting the sample to a reference lab.A good quality sample will show evenly smeared cellular material on the slide forming thin layer. Majority of tumors are easy to identify with practice such as lymphoma and mast cell tumor. For rest a final diagnosis.
Learning Objectives
- Sample Trouble Shoot
- Analysis of the cellular contents
- Discipline of reading a cytology
- Art of reaching microscopic diagnosis
- Attendees will have a good overview of how to write a cytology repor for medical records

Brook Niemiec, DVM, DADVC
Dr. Brook Niemiec is a 1994 graduate of the University of California, Davis School of Veterinary Medicine. He is a board-certified specialist in veterinary dentistry in both the American and European Veterinary Dental Colleges as well as a Fellow in the Academy of Veterinary Dentistry. He is one of about 10 veterinarians world-wide to hold all three of these certificates. He is past president of the AVD, as well as the AVDC delegate to the World Small Animal Veterinary Association. He is recognized internationally as one of the leading authorities in veterinary dentistry.
Dr. Niemiec is the Chief of Staff of Veterinary Dental Specialties & Oral Surgery, with 17 practices throughout California as well as Nevada, Louisiana, Idaho, and Florida.
An advocate for improved understanding, prevention and treatment of disease, Dr. Niemiec lectures extensively at local, national, and international meetings, and has presented in over 40 states and countries.
Dr. Niemiec is also the director of the San Diego Veterinary Dental Training Center. This state-of-the-art facility combines small class size with the latest technology for an excellent learning experience. Please visit www.vetdentaltraining.com for information on classes.
Dr. Niemiec has published numerous journal articles at the local, state, national, and international levels. He has authored and edited numerous books on subjects including: Endodontics, Orthodontics, Periodontology, Emergency Dentistry, Restorative Dentistry, Feline Dentistry, Oral Pathology, and Dental Radiology. Finally, he is Chair of the WSAVA dental guidelines committee.
Dr. Niemiec co-founded the premier veterinary dental telemedicine website (www.vetdentalrad.com) to assist veterinarians with dental radiographic interpretation, and through this company has produced instructional videos and educational posters.
For more information on Dr. Niemiec and veterinary dentistry in general, please visit his website www.dogbeachdentistry.com.
Session 1: Current Concepts of Periodontal Disease and Tx
Periodontal disease is the number one condition seen in dogs and cats. This lecture covers the pathogenesis, progression, and severe local and systemic effects of periodontal disease
Learning Objectives
- Understand the true cause of periodontal disease.
- Learn the importance of homecare
- Gain knowledge as to the critical nature of proper management of periodontal disease.
Session 2: Extractions made easier
Presentation on how to perform extractions in veterinary medicine with minimally invasive techniques.
We will discuss equipment, pain management, and extractions of single and multirooted teeth.
Learning Objectives
- Learn how to make proper flaps for surgical extractions
- Understand the proper technique for closure of ONFs
- Avoiding complication techniques
Session 3: Oral Pathology
Notes on oral pathology in the dog and cat. Topics included: clinical signs of dental disease, endodontic disease, enamel hypoplasia, uncomplicated crown fractures, TR’s, neoplasia, caudal stomatitis, and the importance of dental radiology.
Learning Objectives
- What are the options for fractured teeth
- When is a crown amputation acceptable for a TR
- Why do e need to treat deciduous malocclusions

Debbie Boone, BS, CVPM
Debbie Boone, BS, CVPM, has worked for the veterinary profession for more than 35 years. After earning her bachelor’s degree in animal science from North Carolina State University, she began as a client care representative and quickly moved into hospital administration. Debbie has experience in the management of small animal, mixed animal, specialty, and emergency practices.
Debbie is considered an expert in team communication, creating positive practice culture, and developing operations efficiency for veterinary practices. Debbie published her new book, “Hospitality in HealthCare: How Top Performing Practices Give the Best in Care to Their Patients and Boost Team Happiness” in July of 2023. Her business, Debbie Boone Consulting, helps practices develop extraordinary team communication and business skills, enhancing patient care, improving profitability, and increasing practice value. She strives to improve the lives of animals by using her expertise to improve workplace culture and the well-being of veterinary professionals.
Major national and international animal health organizations, consistently seek Debbie out for her skills as a trainer and speaker. She has been published in numerous veterinary publications, created numerous webinars and was the 2022 President of VetPartners. She hosts a vodcast called The Bend whose guests share their stories of triumph over adversity and how they are now changing the veterinary profession for the better.
Debbie lives in North Myrtle Beach, SC where she spends her off time gardening, at the beach, walking her dog Tucker, or with her husband, Mike.
Session 1: Why Your Brain Lies to You and Why it Matters
Understanding how our brain often sets us up for failure is an important way to help us stop negative self-talk, imposter syndrome and emotional triggers. The goal for this session is to share some basic neuroscience and shine the light on ways our instinctive responses, which served us in the past, no long protect us in today’s world. In fact, they do us a great disservice. Learning to recognize when your brain is taking you on a destructive path is the only way to be able to stop it and reverse the pattern. Cultural biases, habits, assumptions and snap judgments along with risk avoidance are all automatic responses we can learn to recognize and shut down if we learn to look.
Learning Objectives
- Understand why our brain works to protect us from danger.
- Overcome unconscious reactions to situations.
- Learn appropriate reactions and self-talk that can overcome our brain's tendency to negativity
Session 2: Hospitality In Health Care- a Recipe for Team Wellbeing
The goal of this presentation is to revolutionize the lives of patients, clients, veterinary care professionals and their teams by sharing how lessons and skills learned from the hospitality industry can transform the previsit, visit and post visit experience for all the participants. Hospitality is not just being “nice.” People who are not naturally nice can still be hospitable and extremely nice folks can still serve poorly. Hospitality is a mindset and a skill.
This presentation is an introduction into developing this mindset for your own wellbeing and the success of the business you own or in which you work. Hospitality can also help in your personal life as the skills learned work on all humans and not just customers, clients or patients.
Learning Objectives
- To introduce hospitality skills to veterinary teams. To share basic skills and techniques the hospitality industry uses to work with people.
- To demonstrate how hospitality skills work to benefit the well-being of veterinary team members and their patients.
- To show how better use of emotional intelligence, body language reading and anticipation of emotional and financial needs can reduce client complaints and negative behaviors.

Josh Vaisman, MAPPCP, CCFP
Josh believes all veterinary professionals deserve to feel fulfilled and energized in their work, each and every day. Through his company, Flourish Veterinary Consulting, he combines more than 25 years of veterinary experience, a master’s in applied positive psychology and coaching psychology, education in positive leadership and positive organizational scholarship, and a passion for guiding leaders to cultivate workplaces in which people thrive. He's also the author of the American Animal Hospital Association book, "Lead to Thrive: The Science of Crafting a Positive Veterinary Culture".
When he’s not cultivating ways to elevate the veterinary community, Mr. Vaisman spends his time with his wife, Greta, and their many creatures in Firestone, Colorado. To fill his bucket, he’s a soccer-playing, reef keeping, cookie-eating, beekeeper.
You're Not the Coach You Think You Are: The Communication Approach Most Managers Get Wrong
The word permeates all sorts of veterinary management and leadership circles. "Coaching". The thing is, most managers get coaching all sorts of wrong, leaving team members demotivated and managers frustrated. In this session, we'll explore the science of coaching psychology and how it applies to veterinary management and leadership. Attendees will learn the true science of coaching and leave with actionable tools and skills for embedding a real coaching approach into their leadership style, amplifying their team's motivation, performance, and professional fulfillment.
Learning Objectives
- Understand the science of coaching psychology
- Understand how to apply a true coaching approach to management/leadership
- Apply evidence-based coaching practices to managerial communication

Katie Berlin, DVM
Director of Content Strategy, AAHA
Dr. Katie Berlin spent 12 years in small animal practice, developing special interests in pain management, preventive and senior pet care, acupuncture, and the dedicated and multitalented humans of veterinary medicine. She now works full-time for AAHA as the director of content strategy and host of Central Line: The AAHA Podcast.
Express Yourself Kickoff and Book Signing Celebration
Join us on September 22 to kick-off a year-long celebration of veterinary medicine. Josh Vaisman, Debbie Boone & AAHA’s Dr. Katie Berlin share personal stories in a captivating Central Line livestream. Canine Companions’ speakers highlight bonds with pets. A 30-minute book-signing with Debbie Boone and Josh Vaisman will follow.
Sponsored by CareCredit

Kathleen Cooney DVM, CHPV, DACAW resident
Kathleen Cooney, DVM, CHPV, and DACAW resident, has been practicing advanced end-of-life care since 2006. She is CEO and Director of Education for the Companion Animal Euthanasia Training Academy (CAETA). She is well-known for her work in companion animal euthanasia and has authored two books on the subject along with numerous articles and book chapters. Dr. Cooney has collaborated in end-of-life training for the AVMA, AAHA, NAVC, IAAHPC, Fear Free Program, and many more. She is a strong advocate for best practices in all aspects of end-of-life care and speaks nationally and internationally on such topics. Dr. Cooney is currently working towards board certification in animal welfare, expected by 2024 and is Affiliate Faculty at Colorado State University where she teaches end-of-life topics and animal welfare. She loves all things old and gray.
Session 1: Euthanasia Reimagined; Is it time to move away from propofol once and for all?
Euthanasia was ready for an evolution, and much has changed in the past 10 years. Experts and practitioners alike have found ways to celebrate the bond, protect patient comfort, and elevate client pre-planning and communication. And everyone is benefitting from the advancements. Has your veterinary team joined 'The Good Death Revolution'? In this session, we will highlight their 14 Essential Components of Companion Animal Euthanasia and answer your most pressing questions, including whether propofol use is beneficial. It's time to look deeper into what clients want, what patients need, and how veterinary teams can find fulfillment in euthanasia work.
Learning Objectives
- Learn the 14 Essential Components of Euthanasia.
- Appreciate the improvements hospitals can make to protect patient well-being.
- Gain practical tips to implement tomorrow.
Session 2: Mixing Business and Death; Doing things better
Deathcare is a huge part of veterinary medicine, however we all know it’s not where we want to focus our energies. But what if we did? What could we accomplish as a profession that would forever impact well-being and [yes] revenue at the same time? Think euthanasia, hospice, and aftercare. Let’s take an hour and review some of the most important changes already in motion and how your hospital can benefit.
Learning Objectives
- Learn evolving business strategies in euthanasia, hospice, and pet aftercare.
- Explore safer drug and post-death body handling.
- Know how to better leverage the team and foster smarter crematory relationships.
Session 3: Building Euthanasia Manuals for the Team; Standards matter
Manuals are a necessary part of the job. A recent study showed that most hospitals don’t have one for euthanasia even though it’s one of the most common procedures we do. A euthanasia manual will include medical protocols, policies around convenience or economic euthanasia, how to handle dysthanasias, and much more. Euthanasia is the one procedure with no do-overs and the one leading to significant moral distress when handled poorly. Let’s give attention to it and build something that will have lasting effects for patients, clients, and teams.
Learning Objectives
- Review what standard operating procedures look like.
- Learn how to build a euthanasia manual including the necessary components.
- Strategize best ways to roll out new protocols with the team.

Amanda Shelby, BSc, RVT, VTS AA
Amanda Shelby is an accomplished, credentialed veterinary technician and veterinary technician specialist in anesthesia and analgesia. She has experience working in veterinary teaching hospitals, veterinary technician schools, Lincoln Memorial University Masters program, in the pharmaceutical industry, public speaking and lecturing as well as relief work in emergency and specialty referral practices. She is more proud of her role as the Think Anesthesia Content Coordinator, building a global virtual veterinary continue educational platform during her time at Jurox which was acquired by Zoetis and her publication Small Animal Anesthesia Techniques, a companion animal anesthesia reference book with a recently published 2nd ed. available in 3 languages. In her spare time, she is an avid gardener and shows American Quarter Horses with her family.
Session 1: Escape Room Anesthesia: Will Your Patient Survive?
This presentation is audience driven by an interactive polling system in a case-based, solution-oriented fashion. A case will be presented with options where the audience (majority wins) advances through the patient’s case management to see if the patient survives! Review of case options and decisions based on signalment, diagnostics, presentation and differentials will be discussed and their impact on outcome.
Learning Objectives
- Understand the importance of critical thinking and power of observational monitoring to make clinical decisions/communications about patient care.
- Familiarize and improve recognition of common misunderstandings/misinterpretations on critical/anesthetized patients monitoring systems.
- Appreciate variations of clinical decisions for case based problem solving
Session 2: What is Happening? Reading Between the Lines
What does it take to be an impressive anesthetist, technician or clinician? The six sense of reading between the lines….honestly, it takes the power of observation and critical thinking. In the context of monitoring critical and/or anesthetized patients, understanding of physiology and pharmacology, the effect of co-morbidities and disease processes on anesthesia, knowledge about the surgical procedure and impact on the patient, a little bit intuition and attention to the smallest details to recognize the slightest shift in a trending monitoring parameter, distinguishes the novice from expert. Join this interactive session and test your ability to read between the lines in this case-based approach for improving your monitoring skills.
Learning Objectives
- Interpretation of monitoring parameter's in a case-based approach for critical/anesthetized patients.
- Understanding the relationship between monitoring devices and the information they provide in a clinical setting to tailor response/treatment decisions.
- Improve expert monitoring techniques for critical/anesthetized patients.
Session 3: Stranger Things: Troubleshooting Machine Mishaps
This session is interactive! Join to see if you can identify common, real-life mistakes that occur with monitoring and anesthetic equipment. See if you are a troubleshooting expert and learn ways to prevent machine mishaps to mitigate their negative outcome on patients.
Learning Objectives
- Understand the function and purpose of the anesthetic machine and breathing circuits/anesthetic related devices to optimize care and minimize harm to patients.
- In a case-based approach, identify common machine mishaps.
- Review the importance of check-lists and the impact on anesthetic related mistakes.
Community Give Back Event
In the Lunch Area
Sponsors include PetSmart, CareCredit, Pets Best, Blue Buffalo, Hill’s Pet Nutrition, and Purina
Help support Canine Companions by creating pet owner care packs from generous donations from our sponsors! Network with fellow attendees while giving back to the four-legged community and strengthening our community bonds. Don’t miss this opportunity to make a difference.

Charles Short, DVM, MS, PhD, DACVAA, DECVAA
When Dr. Short was born in a little mountain farm home in Tennessee in 1934, what were the odds he would have a role in the progress made in anesthesiology and pain management during his 65 year career? Early in his verterinary career, he realized anesthesia was more concerning than his surgical abilities.So he decided to enter a road less traveled for a veterinarian and enroll at Baylor University Medical College to study anesthesiology. Afterwards, he established the Sections on Anesthesiology at the University of Missouri and later at Cornell University, Colleges of Veterinary Medicine for teaching , clinical services and research.
He became one of seven Charter Founding Diplomates of the American College of Veterinary Anesthesia and Analgesia and co-founder of the International Veterinary Academy of Pain Management. His research included pre-clinical and clinical studies for ketamine, alpha two sedative/analgesics, and propofol anesthesia.
He presented over 750 lectures on anesthesiology and pain management throughout America and numerous other countries. He co-chaired the International Animal Pain Conference at Cornell in 1990 attended by 300 veterinarians, physicians and basic scientists from 18 countries discussing the common issues of pain management in animals and people. This also resulted in the publication of the textbook, Animal Pain.
He has recieved career achievement awards from several groups which he appreciates very much but to recieve an Honorary Doctors Degree from the University of Helsinki ,Finland in 2015 was an amazing experience. ( the president of Finland recieved his during the same program!) This was not even a dream during his childhood.
His career success was enhanced by veterinary students, interns, residents and graduate students with whom he shared his efforts. The support of his wife, Kathie for 61 years, was a key to his success as well as thanks to his family for their efforts.
Dr. Short practices the use of music to help manage his arthritic pain by listening to smoothing music and has found it requires less pain medication as a result.Finally, as an 89 years old emeritus professor, he gets great pleasure in the sincere efforts of younger veterinarians dedicated to the relief of pain and suffering in animals.
Session 1: The Use of Music in the Hospital Environment to Help Manage Anxiety and Pain in Animals, Owners, and Staff
Much progress has been made in the management of animal pain. It is well established that pain is the result of imagined or actual tissue damage. The start of the lectue will compare levels of violence that cause mild to severe pain. There are common responses to pain in animals and people. Levels of anxiety, stress and suffering in both animals and their owners will be discussed. This will include the neurologic responses to trauma and the effects of pain, music and analgesics on behavior of the patients.
There are established AAHA guidelines for managing pain. Even so, how can music help as part of established protocols? For example, the pet is injured and needs medical/surgical care. There is additional stress to the pet and concern experienced by the owner on the way to the hospital. Then there is more stress in the reception area where other animals are present. Then it is taken to the exam room for evaluation and perhaps to radiology. Analgesics probably have not been given in most cases so pain levels may be increasing. By then, decisions can be made to treat medically or prepare for emergency or scheduled surgery. The owner, the patient and the veterinary staff are all involved in developing the treatment protocol and can benefit from the calming effects of music.
Special music has been proven to relief stress and anxiety in people suffering from pain. Likewise, animal specific music has been proven to have a calming effect on dogs and cats in animal shelters. It should be helpful in the hospital environment as well.
The concept of adding music, combined with the analgesis to manage acute and chronic pain including those needing surgery, will be discussed in Session 2.
Learning Objectives
- Address what are the contributing factors to the development of anxiety, suffering and pain in the patient.
- What are contributing factors in the hospital that music can help resolve to provide relief for the patient, owner and staff.
- How does music,a non-pharmiceutical, blend with medications to relieve different levels of mild to severe pain.
Session 2: The Role of Music to Help Manage Pain in Acute and Chronic Conditions Often Requiring Surgery.
The patient with acute pain can be the result of direct trauma, developed acute gastrointestinal conditions or dental issues. Often early action is needed in life-threating conditions to maintain vital functions such as in severe hemorrhage. Pain management may in those cases be the preanesthetic pain medication followed by anesthetic induction, maintenance, surgery and recovery. Severe trauma to the head with fracture of the mandible is definately not the same as a sore tooth. Some cases need to be stabolized before going to surgery with the need to select the analgesic protocol and decide if adding music would help calm the patient.One must be aware, that the drugs used to manage pain before surgery will influence the dosages/concentrations of anesthetics administered for induction and maintance. The post-surgical management of pain should be based on individual needs.
Osteoarthritis is a major cause of chronic pain. Fortunately, desired pain medications are available. There is evidence that dogs and cats respond well to soothing music when it is added the the management program. Eventually, the chronic pain may become acute with orthopedic and even spinal surgery necessary to address the cause. Conditions that cause spinal pain can result in severe neurologic complications if not addressed. Not all acute and chronic conditions can be resolved by surgery. Session 3 will address those.
Learning Objectives
- The use of music as part of relieving suffering from acute trauma prior to, during and post-op surgery.
- The use of music to relieve anxiety in chronic conditions such as osteoarthritis, surgical corrections, and followup rehabilitation.
- How can combining music with analgesics help provide more comfort from chronic pain in animals and people?
Session 3: The Role of Music in Chronic Incurable Conditions Including End of Life.
Cancer is a difficult condition in so many ways. It can cause so much pain even during treatments, including chemotherapy, x-ray therapy, surgery or a combination of these. Not only does the patient have pain caused by the cancer, there is the anxiety experienced by the owner( or human patient). Pain medications are available, but the dosage needed to manage the pain can be a real concern. Use of music to help relieve the anxiety can help to supplement the effectiveness of the pain meds. It may even prolong life.
There are other medical conditions which are long lasting and animal involvement for the human patient helps manage their pain and distress. We are most aware of the seeing eye dogs and how we needed to make sure any veterinary treatments did not interfere with the dog's functions to help the blind.
It is important to also consider the pet that needs pain management when it is owned by someone developing dementia. The family pet may play a role for these patients even in palliative care.These patients often can sing along with their favorite music from childhood and the dog may develop a sense of comfort as well.
We now have many patients with artificial leg replacements resulting from military combat. Service dogs are filling a very important need for them with strong emotional attachment. It would be interesting to know how does music play a role in their lives. Regardless of our efforts, all pain can not be managed toward the end of life. There comes a time when to control animal pain, the dosages of analgesics necessary will be the end of life. It is the final step in pain management but as it takes place, listening to the owners' favorite music may relieve their anxiety and comfort them. But let us not forget, the service dog may need the hear the owner's favorite music to help relieve their anxiety when the owner has passed away first.
Learning Objectives
- How can adding music reduce anxiety, stress and suffering combined with analgesics in cancer.
- B. What role does it have in mental and physical deterioration of the animal and owner anxiety.
- C. What is the role of music for all involved and spiritulity of owners play in end of life conditions, the final step in pain management.

Andi Flory, DVM, DAVIM Oncology
Dr. Andi Flory is a board-certified specialist in Medical Oncology. Dr. Flory graduated from The Ohio State University College of Veterinary Medicine and completed additional training at Florida Veterinary Specialists and Cornell University. Dr. Flory previously worked as an oncologist in the US and Australia - until a little dog named Poppy changed the path of her career and led her to a passion for cancer genomics. After treating Poppy for advanced pancreatic cancer in 2019, Dr. Flory co-founded PetDx, to bring noninvasive cancer detection to veterinary medicine. Since the launch of PetDx, Dr. Flory and her team developed the OncoK9 liquid biopsy test and published multiple peer-reviewed articles on noninvasive cancer detection in dogs.
Session 1: Cancer: DNA Goes Off-Leash
This session will provide an overview of the basic principles of cancer biology, including the types of genes involved in cancer and common classes of genomic alterations. The concepts of clonality and tumor heterogeneity as the basis for treatment resistance will also be discussed. The session will conclude with a review of the current state of cancer screening in humans and dogs, and how advances in cancer diagnostics and treatments in one species may benefit the other.
Learning Objectives
- Review cancer genomics as a new way of understanding the origin of cancer
- Discuss technologies for assessing the genome, including Next-Generation Sequencing (NGS)
- Summarize applications of NGS in veterinary medicine
Session 2: The Importance of Early Cancer Detection in Dogs
Major veterinary medical organizations agree that the early identification of cancer is important; however, current screening paradigms (annual/semi-annual physical exam and routine minimum database) are inadequate for early detection of most canine cancers. So, it’s probably no surprise to hear that most dogs are diagnosed with cancer after the family notices clinical signs due to the disease. This session will review data from a cohort of over 350 cancer-diagnosed dogs, evaluating how the disease came to clinical attention. The session will then discuss a novel, blood-based approach to cancer screening – liquid biopsy testing. The session will conclude by answering the question “when should I start screening a dog for cancer” by reviewing data from a large study of over 3,000 cancer-diagnosed dogs in which median age at cancer diagnosis was analyzed by breed and weight.
Learning Objectives
- Review the current state of cancer screening in dogs and understand how canine cancer currently comes to clinical attention for diagnosis
- Evaluate the benefits and limitations of liquid biopsy testing as a novel screening tool for dogs
- Consider the appropriate age to initiate cancer screening in individual dogs based on their breed or weight
Session 3: Updates in Liquid Biopsy: From Cancer Screening to Post-Treatment Monitoring
The clinical validation study of next-generation sequencing-based liquid biopsy testing for multi-cancer detection in dogs was published in 2022. This session will provide an overview of liquid biopsy technology, test performance, and the various applications of this testing in pre- and post-diagnosis use cases. Recent clinical laboratory experience will be reviewed, along with a series of interesting real-world case studies that demonstrate how this testing is being used in clinical practice.
Learning Objectives
- Review the fundamentals of next-generation sequencing-based liquid biopsy testing for multi-cancer detection in dogs
- Define the various clinical use cases in which liquid biopsy can be applied
- Summarize up-to-date laboratory experience with liquid biopsy testing

Alyssa C. Mages, BS, CVT
Alyssa is the Chief Visionary Officer (CVO) of EVT (Empowering Veterinary Teams) where she oversees the content development, clinical skills training, and overall vision of the company. She co-founded EVT to provide training programs, materials & coaching/learning opportunities for veterinary practices, as well as content development and training directives for veterinary industry service providers. The EVTeam consists of veterinary professionals, industry leaders & coaches.
Alyssa graduated from the University of Rhode Island with a BS in Marine Biology which led her to the education/conservation track. Ultimately her desire to learn and do more led her to transition to the veterinary field, where she attained an AS in Veterinary Technology from Manor College and added CVT to her credentials.
She has 18 years of veterinary experience and has worked in numerous sectors of the industry. Throughout her tenure, she has held multiple leadership roles, including Lead Veterinary Technician, Adjunct Professor, and Education & Development Coordinator.
As her career has shifted along with EVT Alyssa is also thrilled to be a member of the Board of Directors for Pawsibilities VetMed, an advisor for BlendVet, and the Director of MentorVet Tech as well as a co-founder & the Director of Veterinary Team Strategy for nûrtûr.
Throughout the past few years, Alyssa has worked with many amazing teams in our profession all over North America, spoken at multiple national conferences, co-authored a guidebook, written a textbook chapter & several articles, and has also been featured on multiple podcasts.
Session 1: Stayin' Alive: CPR Training for the Veterinary Team
“I HAVE A CODE!” This phrase is enough to get any veterinary professional’s own heart pounding, and for good reason. When a patient undergoes cardiopulmonary arrest (CPA), necessitating the intervention of veterinary professionals implementing cardiopulmonary resuscitation (CPR), amongst other lifesaving maneuvers, it can be VERY stressful. If we know not only what to do, but how & why we’re doing it, we are better medical professionals for it & our patients – and their families – benefit. This course addresses when/where CPA may occur, how to be prepared as both an individual and a practice, and how to utilize the RECOVER guidelines appropriately and effectively.
Learning Objectives
- How, when & where CPA can occur
- What types of protocols to have in place dependent upon the practice setting
- How to be prepared – both physically & mentally – to address a patient in CPA
- Understand the RECOVER Initiative & how to apply its principles
- Recognize the importance of communication & teamwork when running a code
- Implement a training schedule to ensure consistency & competency in performing CPR remain
Session 2: EVTriage
Evaluate the patient. Calm the clients. Notify the team. Treat the patient. Repeat! Veterinary technicians and nurses are the first responders in the ER, and triaging requires more than a brief once-over. This session covers every aspect of an ER veterinary triage, from input to intake, and informs you how to implement effective triage into your practice. Useful for general practices and specialty centers via telemedicine and in-person. You won't just be reading a temperature; you will be reading the whole room!
Learning Objectives
- ID common ER visits & what they entail
- Learn Triage 101: patient evaluation nose to toes
- Discover what telemedicine means for a veterinary technician/nurse
- Understand the roles of vet techs/nurses throughout the process
- Incorporate a thorough triage team in the overall workflow in any veterinary
Session 3: Stabilization, STAT!
Evaluate the patient. Calm the clients. Notify the team. Treat the patient. Repeat! Veterinary technicians and nurses are the first responders in the ER, and triaging requires more than a brief onceover. This session covers every aspect of an ER veterinary triage, from input to intake, and informs you how to implement effective triage into your practice. Useful for general practices and specialty centers, via telemedicine and in-person. You won't just be reading a temperature; you will be reading the whole room!
Learning Objectives
- ID common ER visits & what they entail
- Learn Triage 101: patient evaluation nose to toes
- Discover what telemedicine means for a veterinary technician/nurse
- Understand the roles of vet techs/nurses throughout the process
- Incorporate a thorough triage team in the overall workflow in any veterinary

Laura Pletz, DVM
Dr. Laura Pletz is a 2000 graduate of the University of Missouri College of Veterinary Medicine and is in her 11th year with Mars Petcare. Prior to joining Royal Canin in 2012, she was a small animal veterinarian and practice owner in St. Louis, MO. After 10 years with Royal Canin leading their Technical Services and Scientific Services teams, she came back to the practice space to serve as Group Medical Director for the West region at Blue Pearl Pet Hospital. In addition, Dr. Pletz has been on the Board of Directors for the Women’s Veterinary Leadership Development Initiative since 2018 and is the current President. Dr. Pletz resides in St. Louis with her two sons, and their border collie/cattle dog mix Jackson, as well as Dwight the cat.
Session 1: Tips for New Leaders and Mentorship that Matters
In this session we will discuss key tips for new leaders and understand how crucial mentorship is for your team. Inspiring Your Teams: How Transformational Leadership can Transform your Teams: In this session we will discuss the different between transactional and transformational leadership models and learn how this approach can transform your team.
Learning Objectives
- Understand the differences between skills required for individual contributors and leaders.
- Understand behaviors that are stallers for new leaders and skills they should leverage for success.
- Understand how to make mentorship part of your culture.
Session 2: Inspiring Your Teams: How Transformational Leadership Can Transform your Team
Learning Objectives
- Understand transformational leadership vs. transactional leadership.
- Learn how values driven leadership transforms culture.
- Understand the influence of this leadership style on practice culture.

Kate Wotrang, BA, RVT, VTS (Oncology)
Kate has been a CVT/ RVT for 15 years and has worked in the oncology space for most of her career - holding positions such as lead veterinary technician, hazardous drug safety officer, and clinical study coordinator. In 2021, she received her Veterinary Technician Specialist certification in oncology, joining a group of less than 40 individuals in the world with this designation. Kate joined PetDx in 2020 in a role that combined her passion of caring for pets with cancer and dedication to clinical studies. She currently serves as a Clinical Research Associate in the Department of Clinical Studies at PetDx, where she helps launch and monitor clinical studies that demonstrate the power of liquid biopsy for cancer detection in pets.
Session 1: From clinical practice to clinical studies: Applying the veterinary skill set in new ways
Veterinary professionals have a unique skill set that can be applied in a variety of settings. This session will follow the journey of one veterinary technician specialist from working in a high-volume oncology practice to a role as a Clinical Research Associate in a fast-paced veterinary diagnostic laboratory. She will discuss how the hands-on experience and knowledge gained in the clinic has helped her contribute to the development of large-scale clinical studies, including the design and deployment of the CLASSiC (Cancer Lifetime Assessment Screening Study in Canines) Study, a multi-year longitudinal study to assess the clinical utility of regular cancer screening across a dog’s lifespan. An overview of the current status of the CLASSiC study will be provided, along with some interesting case studies from CLASSiC patients.
Learning Objectives
- Understand the unique skills that veterinary caregivers possess that can contribute to excellence in careers outside of clinical medicine.
- Describe the role of a Clinical Research Associate in an animal health Industry position.
- Review the development and deployment of a multi-site lifetime clinical study in dogs, including novel case studies demonstrating early detection of disease.

Gina Hyson, M.S., RVT
Gina Hyson is Associate Director of Voice of the Customer and Product Insights; she has been at IDEXX for 13 years. Her focus is to bring the voice of the customer & workflow expertise into product development. Prior to joining IDEXX, she spent 10 years at Seaside Animal Care in North Carolina as practice manager, senior technician, and staff training coordinator. She transitioned the practice from a chart-based clinic to one of first veterinary hospitals in U.S. to use only electronic medical records. She has served as a member of the Firstline Editorial Advisory Board and on the Pet Obesity Prevention Association board as the lead researcher for the annual Pet Obesity Awareness Day Study. Her writing has been featured in Firstline, Veterinary Technician, TechNews and AAHA Trends magazines, and she have presented at all national veterinary conferences. Her education includes AA in veterinary technology, BS degrees in Biology, Chemistry and Marine Biology, and a MS in Biology. Her certifications included registered veterinary technician, certified dental technician, accredited in veterinary cardiology, surgery, and laboratory.
Session 1: Unlock Your Veterinary Practice's Productivity (Identify actions your practice can take to save up to 15 minutes per clinical visit.)
Imagine being able to save up to 15 minutes per clinical visit -- without compromising care. What would you do with this extra time in your day? In this first-of-its-kind empirical study, IDEXX has uncovered the most effective actions veterinary practices can take to increase productivity. This session will dive into study findings, real-life case studies, and tools that can be applied in your own practice.
Learning Objectives
- Key findings and implications of three specific dimensions of the veterinary practice model: workflow, technology, and culture
- 2. Determining where your practice falls on the Practice Productivity Index.
- 3. Three case studies in veterinary practice productivity
- 4. Tools to assess your practice's current productivity state and steps to take to improve productivity and gain time back in your day
Saturday, September 23

Heather Berst, MS, VMD
Dr. Berst is the Above Brand Medical Lead with Zoetis. In this role she serves as the medical partner for both the veterinary and consumer marketing teams
Heather has been involved with both the state and national veterinary organizations. She was editor of the quarterly PVMA magazine and was the delegate for Pennsylvania for the AVMA House of Delegates. She was on the Penn Vet Alumni Board and was a board member for the Collaborative Care Coalition.
Heather holds a veterinary degree from University of Pennsylvania School of Veterinary Medicine and in April 2018 she completed a master’s degree in Health Communications from Southern New Hampshire University. Before joining industry, Heather was a veterinarian in small animal private practice, and she continues to do relief work in practice.
She currently resides in Asheville, NC with her husband Rich and rescue Chinese Crested dog, Dottie. She also has a horse she shows in the jumpers, Elroy.
Sunrise Session: Words Matter: Improving Patient Outcomes By Considering Health Literacy
This course will teach the vet healthcare team how to be more effective communicating with pet owners online and combat " Dr Google"
Learning Objectives
- Learn about pet owner behaviors in researching vet advice online
- Learn how reading grade level can change if an owner acts on information
- Learn how to be more effective online communicating with pet owners

John Ellis, DVM, PhD, DACVP, DACVM
Dr. John Ellis received his DVM from the University of Illinois, in 1979, and a subsequent Ph.D. in comparative pathology from Colorado State University, in 1984. He is a Diplomate of the American College of Veterinary Pathologists and the American College of Veterinary Microbiology (Immunology, Virology). After graduation from veterinary school, he worked as a staff veterinarian and instructor in animal science at the Navajo Community College in Arizona, and a Research Associate in Peru for the US Agency for International Development. He was a postdoctoral fellow and subsequently visiting Scientist at the International Laboratory for Research on Animal Disease in Nairobi, Kenya, where he worked on bovine cellular immunology. Additionally, Dr. Ellis was previously a diagnostic pathologist and on the faculty of the Department of Veterinary Science at the University of Wyoming.
Since 1992, Dr. Ellis has been in the Department of Veterinary Microbiology at the Western College of Veterinary Medicine, University of Saskatchewan in Saskatoon, Saskatchewan, Canada, where he teaches virology and immunology. Dr. Ellis is extensively published, having written or co-authored more than 200 peer-reviewed articles, and was the number 2 most cited author in the veterinary literature from 1995-2005. He has also authored textbook chapters, and numerous papers and lectures published in conference proceedings. Dr. Ellis has given over 300 invited lectures in various scientific professional forums. He has conducted primary research on a variety of infectious diseases ranging from lentiviral infections in sheep to cirovirus infections in pigs. One of his primary research interests has been the development and efficacy testing of intranasal and parenteral vaccines for respiratory infections, including Bordetella bronchiseptica in dogs and bovine respiratory syncytial virus in calves.
Session 1: A Hitchhikers Guide to the Canine Vaccination Guidelines
In this session, we will review the most recent edition to the 2022 AAHA Canine Vaccination Guidelines focusing on the most recent changes.
Learning Objectives
- Understand the AAHA 2022 Canine Vaccination Guidelines
- Vaccine protocols Q&A
Session 2: Like Deja Vu All Over Again: Immunologic memory and booster shots
In this session, we will review the basic concepts of immunologic memory in the context of booster shots. We will discuss current concepts concerning mechanisms of establishing and maintaining immunologic memory as it relates to commonly asked questions concerning "overdue" vaccinations.
Learning Objectives
- Understand the current concepts concerning the mechanisms of establishing and maintaining immunologic memory as it reales to commonly asked questions concerning "overdue" vaccinations
Session 3: CIRD and vaccines: Is there anything new under the sun?
In this session, we will review the lateste information on canine respiratory pathogens and vaccines for those pathogens. We will discuss information on pathogens that cause CIRD and new developments in prophylaxis, focusing on new data since the most recent guidelines were written.
Learning Objectives
- Understand the new information on pathogens that cause CIRD
- Understand new developments in prophylaxis, focusing on new data

Courtney Campbell, DVM, DACVS-SA
Dr. Courtney A. Campbell is a board certified veterinary surgeon who specializes in orthopedic, soft tissue, and minimally invasive surgery. Dr. Courtney Campbell graduated from Tuskegee University School of Veterinary Medicine in 2005. He has completed 3 one-year rotating internships and completed his surgical residency in Los Angeles, California. Dr. Campbell specializes in orthopedic, soft tissue, and minimally invasive surgery. He most recently practiced at a specialty surgery practice in Ventura, California and now has transitioned to a locum surgeon. Dr. Campbell enjoys lectures and presentations including an award at the annual Veterinary Orthopedic Society Meeting for Best Clinical Presentation.
Dr. Campbell has also been active in veterinary media for the past 11 years. He is an author and the host of three popular podcasts and has produced much of his own veterinary content for years He has committed to veterinary surgery, veterinary journalism, improving access to veterinary care, and creating a more pluralistic and inclusive veterinary profession.
Session 1: Load and Grow: Reframing the Understanding of Medical Orthopedics, Pain Management and Osteoarthritis
This course will provide students with an understanding of osteoarthritis, a common and debilitating condition affecting the joints of dogs and cats. Topics covered will include the pathophysiology of osteoarthritis, risk factors, clinical signs, diagnosis, and treatment options. Students will learn about the use of non-steroidal anti-inflammatory drugs (NSAIDs), joint supplements, and other therapies to manage pain and improve function in affected animals. The course will also cover the ethical considerations involved in the management of osteoarthritis, such as the decision to euthanize an animal with severe disease.
Learning Objectives
- Define osteoarthritis as a global joint disease similar to an organ
- By the end of the presentation, participants should be able to:
- Describe the causes of osteoarthritis.
- Identify the symptoms of osteoarthritis.
- Describe the treatment options for osteoarthritis.
Session 2: Ten Tips and Tricks That Could Save Your Orthopedic Exam
This course will provide students with the knowledge and skills necessary to perform an orthopedic exam on a dog or cat. Topics covered will include the anatomy and physiology of the musculoskeletal system, the common orthopedic injuries and disorders, and the techniques used to diagnose and treat these conditions. Participants will learn how to perform a physical exam, including palpation, range of motion testing, and neurological assessment. They will also learn how to interpret the results of imaging studies, such as X-rays and MRIs.
Learning Objectives
- By the end of the presentation, participants should be able to:
- Define the scope of orthopedic exams.
- Describe the different components of an orthopedic exam.
- Identify the less commonly performed orthopedic tests during the orthopedic exam.
- Interpret the findings of an orthopedic exam.
Session 3: The Skipping Dog: A Mysterious Lameness with an Elusive Diagnosis
This course will provide students with the knowledge and skills necessary to diagnose and treat skipping-type lameness in animals. Topics covered will include the anatomy and physiology of the musculoskeletal system, the common causes of skipping-type lameness, and the techniques used to diagnose and treat these conditions. Participants will learn how to perform a lameness exam, including gait analysis, palpation, and diagnostic imaging. They will also learn how to develop a treatment plan for animals with lameness.
Learning Objectives
- Discuss the myriad of lameness presentations in dogs with a specific focus on regular intermittent lameness (skipping).
- Discuss the causes of intermittent lameness (skipping) in dogs.
- Describe the orthopedic tests that can be used to determine the cause of intermittent lameness skipping in dogs.
- By the end of the presentation, participants should be able to:
- Recognize the signs and symptoms of regular intermittent lameness (skipping) in dogs.
- Identify the possible causes of regular intermittent lameness (skipping) in dogs.
- Discuss the orthopedic tests that can be used to determine the cause of skipping in dogs.
- Describe the medical and surgical treatment options for skipping in dogs
Session 4: From The Shadow to The Light: Context and Solutions to Increasing Diversity in Veterinary Medicine - Collaboration with Niccole Bruno, DVM
According to the 2021 US Bureau of Labor and Statistics, less than 2% of veterinarians are Black, less than 5% Latino, and less than 6% Asian. The American Association of Veterinary Medical Colleges (AAVMC) reports that 70% of the DVM Class 2024 is white. With the recent Covid-19 pandemic, there was a massive uptake in unenrollment of Black, Indigenous, People of Color (BIPOC), men, and low-income students in veterinary school. Although this increase in demographic diversity is positive, it may contribute to a cultural divide in the veterinary profession. Improving diversity within the veterinary community will require an understanding of barriers faced by underrepresented students, the power of intentionality, and the thoughtful execution of impactful initiatives. A shared commitment towards these ideals will help to make the veterinary educational pathway more inclusive. This presentation will outline solutions for veterinary professionals to improve diversity.
Learning Objectives
- Understand the historical context of discriminatory practices in veterinary medical education. This includes understanding how these practices have shaped the experiences of BIPOC students in veterinary school and the disparities in the demographic makeup of veterinary schools today. To understand the solutions employed to ameliorate the demographic disparity and increase diversity.
- Identify how discrimination impacted the human-animal bond among historically disadvantaged groups. This includes understanding how implicit bias, structural racism, and other forms of disenfranchisement can impact today's human-animal bond. Understand solutions to enrich and grow the human-animal bond among minority populations.
- Understand the historical barriers to forming Inclusive professional communities within veterinary medicine. Discuss the strategies currently employed to advocate for creating more inclusive and equitable learning and work environments within veterinary medicine.

Cody Creelman, DVM
Dr. Cody Creelman is a veterinarian and practice owner in Canada. He was raised on a ranch in Northern Alberta, and became dedicated to pursuing a career in veterinary medicine at age 16. He obtained a BSc. in Animal Science in 2007 from the University of Alberta, and his Doctorate of Veterinary Medicine in 2011 from the Western College of Veterinary Medicine, University of Saskatchewan. After graduation, Dr. Creelman joined a beef cattle practice in Alberta and focused his clinical pursuits on cow-calf and feedlot medicine. In 2019, Dr. Creelman transitioned his career towards launching a companion animal veterinary brand called Fen Vet, and currently manages 2 practices in Alberta.
Session 1: Business Plans and Securing Financing
Session 2: Branding and Marketing Plan Before Day 1
Session 3: Current Trends and Opportunities with Services and Revenue Generation
Sessions 1-3 Description
This 3 hour workshop will cover:
- Mission Statement and find your Blue Ocean
- Vision and Strategy
- Defining goals of your new practice and reverse engineering your practice needs
- Feasibility assessment of a de novo practice
- Business Plan and Securing Financing
- Real Estate: Build or Buy, tips and tricks
- Clinic design and buildout
- Partnerships with vendors: Suppliers, equipment, insurance, PMS etc.
- Staffing a clinic de novo
- Strategic Branding and Marketing Plan before Day 1
- Current trends and opportunities with services and revenue generation
- Budgeting, measuring success, path to profitability
- Start Up Clinic Horror Stories: Hard Lessons Learned
- Hindsight is 20/20: Pivoting and adapting at milestones

Niccole Bruno, DVM
Dr. Niccole Bruno, is the CEO & Founder of BLEND, a veterinary hospital certification program in diversity, equity, & inclusion (DEI). Raised in Queens, New York, Dr. Bruno became interested in veterinary medicine at the age of 12 years old. Despite living in a “melting pot” of diversity, the inability to obtain mentorship from a minority veterinarian within her population was a daunting reality for this Afro-Latina.
During her undergraduate matriculation at Tuskegee University, Dr. Bruno not only achieved her Bachelor of Animal Science degree magna cum laude in 2002, she thrived amongst the educational support and representation she so deeply desired. Her love for veterinary medicine flourished at Tuskegee University and propelled her into the pursuit of her veterinary career.
While attending Cornell University School of Veterinary Medicine, she and fellow classmates developed VOICE (formally named Veterinary Students as One in Color and Ethnicity) in 2003, to aid in fostering an inclusive atmosphere for Cornell veterinary students, and bring campus-wide awareness to the deficits surrounding diversity in the veterinary profession. Dr. Bruno graduated from Cornell in 2006, receiving her Doctorate of Veterinary Medicine degree.
Dr. Bruno’s journey throughout her veterinary career has been thoroughly rewarding. Unfortunately, her navigation into veterinary medicine as a minority has had its share of challenges. During her career, the experiences of racism, misogyny, and stereotypical behaviors, caused Dr. Bruno to subliminally develop micro-aggressions and a sense of disengagement for a profession she once dearly loved. Nevertheless, her perseverance prevailed and the passion for veterinary medicine resumed when she was offered the role of Medical Director, for a local New York city veterinary hospital. For roughly eight years, her sincere and dedicated service as a hospital leader fueled her heartfelt endeavors to ensure a culture of diversity and inclusiveness.
Today, Dr. Bruno continues in her efforts of diversity, equity, and inclusion through speaking engagements, mentorship, and building the pipeline of BIPOC students (Black, Indigenous, and people of color) into the profession. Following completion of the Purdue University and Inclusion program in 2020, her awareness, continual exploration and study into the diversity deficiencies of our profession, ignited her vision to create BLEND. Dr. Bruno currently remains a member of the Cornell University Advisory Council, Texas Veterinary Medical Association (TVMA), National Association for Black Veterinarians, and Alpha Kappa Alpha Sorority, Inc., and serves as Advisory Board member for Pawsibillities and the DEI Commission for the American Veterinary Medical Association, (AVMA). In her spare time, she enjoys activities with her family, traveling, exercise, sports, and binge-watching her favorite shows.
Session 1 & 2: Cultivating and Leading a Diverse, Equitable and Inclusive Culture in Veterinary Medicine (Parts 1 & 2)
Veterinary medicine is afflicted with burnout, massive veterinary shortages, toxic workplace culture, and a lack of diversity. Leaders must recognize their role in embracing strategies promoting healthy workplace cultures and fostering belonging for our teams and communities. This presentation will outline the blendvet™ values and strategies for leaders to cultivate workplaces promoting DEIB.
Learning Objectives
- Review the state of veterinary medicine and highlight the barriers within the profession.
- Outline how diversity, equity, inclusion, and belonging (DEIB) training can influence workplace culture, patient care, and community engagement.
- Introduce the blendvet™ values in creating hospital environments that foster DEIB in practice.
Session 3: DEIB: Understanding Barriers in Veterinary Medicine and
According to the latest US Bureau of Labor & Statistics, veterinary medicine continues to be the least diverse medical profession in the United States, yet the demographics of our clientele are very diverse. This disconnect can strain our ability to effectively build a veterinary client-patient relationship (VCPR) and ensure client compliance when language, cultural and socioeconomic barriers exist in our examination rooms. Suppose the veterinary profession is expected to stay the same demographically. In that case, we must intentionally prioritize how we recruit, hire, train, and cultivate veterinary teams that are culturally able to engage with the communities we serve.
Learning Objectives
- Review the state of veterinary medicine demographically and outline the barriers encountered in veterinary examination rooms.
- Identify opportunities veterinary leadership and teams can embrace to embed diversity, equity, inclusion, and belonging (DEIB) into daily practice and improve client compliance.
Session 4: From The Shadow to The Light: Context and Solutions to Increasing Diversity in Veterinary Medicine - Collaboration with Courtney Campbell, DVM, DACVS-SA
According to the 2021 US Bureau of Labor and Statistics, less than 2% of veterinarians are Black, less than 5% Latino, and less than 6% Asian. The American Association of Veterinary Medical Colleges (AAVMC) reports that 70% of the DVM Class 2024 is white. With the recent Covid-19 pandemic, there was a massive uptake in unenrollment of Black, Indigenous, People of Color (BIPOC), men, and low-income students in veterinary school. Although this increase in demographic diversity is positive, it may contribute to a cultural divide in the veterinary profession. Improving diversity within the veterinary community will require an understanding of barriers faced by underrepresented students, the power of intentionality, and the thoughtful execution of impactful initiatives. A shared commitment towards these ideals will help to make the veterinary educational pathway more inclusive. This presentation will outline solutions for veterinary professionals to improve diversity.
Learning Objectives
- Understand the historical context of discriminatory practices in veterinary medical education. This includes understanding how these practices have shaped the experiences of BIPOC students in veterinary school and the disparities in the demographic makeup of veterinary schools today. To understand the solutions employed to ameliorate the demographic disparity and increase diversity.
- Identify how discrimination impacted the human-animal bond among historically disadvantaged groups. This includes understanding how implicit bias, structural racism, and other forms of disenfranchisement can impact today's human-animal bond. Understand solutions to enrich and grow the human-animal bond among minority populations.
- Understand the historical barriers to forming Inclusive professional communities within veterinary medicine. Discuss the strategies currently employed to advocate for creating more inclusive and equitable learning and work environments within veterinary medicine.

Garth Jordan, AAHA Chief Executive Officer
Before joining AAHA, Garth Jordan was the senior vice president and chief strategy officer for the Healthcare Financial Management Association (HFMA). Over the past 15 years, he has served in executive roles, including three different C-level roles: chief operating officer, chief financial officer, and chief strategy officer, which has prepared him to lead diverse teams through strategic planning and successful execution of organizational goals.
Originally from Colorado, Jordan earned a bachelor’s degree in biochemistry and a master’s in business administration (MBA) from the University of Colorado. His recent accomplishments include working with EDUCAUSE to create an education nonprofit called NextGenLearning, built to improve student success by funding and scaling new models of teaching and learning.
At HFMA, Jordan helped create a horizontal (versus hierarchical) organizational culture capable of tackling multiple large-scale projects simultaneously. One of those projects included a complete digital transformation of HFMA’s business model, helping achieve the organizational goal to become “the Netflix of associations.” HFMA’s member-retention rates increased more than 5%, and new member acquisition increased over 20%.
“As a member-based association, AAHA must strive to offer robust personalized content, including relevant learning opportunities, community engagement, and solutions to problems,” Jordan said. “I look forward to applying what I’ve learned to AAHA’s unique and important mission to provide the highest quality care to pets and their people.”
Stay, Please: A Path to Increased Retention in Veterinary Medicine with AAHA CEO Garth Jordan – Bayview Terrace
Research Symposium Event Sponsored by Chewy
Join us for a session with AAHA Chief Executive Officer, Garth Jordan, as he unveils eye-opening insights in the face of a critical attrition crisis in veterinary medicine. Unearth what keeps professionals engaged, learn role-specific differentiators, and grasp the six pivotal retention factors. Event includes a one hour presentation followed by a champagne toast and 30 minute meet and greet networking event.

Ewan D. S. Wolff, PhD, DVM, DACVIM (SAIM)
Dr Wolff (they/them) comes from Washington, DC, originally and is a board-certified internal medicine specialist at BluePearl NE Portland. They are President-Elect of ASVNU, PrideVMC Industry Liaison, and currently serve on the scientific design review committee and IRB for BluePearl. They completed a PhD in vertebrate paleontology in 2007, and got their DVM from UW Madison in 2011. They completed a rotating internship at UW in 2012, and did a partial specialty oncology clinical trials internship at UW. They started their internal medicine residency at Massey University and completed their residency at Purdue University. They then completed an ACVIM Advanced Clinical Training Fellowship in nephrology and urology in 2017 and received their certificate of achievement in hemodialysis from UC Davis in 2018. Since finishing their fellowship they have practiced in Florida, Montana and Oregon.
They have mentored undergraduates, graduate students, professional students, specialty interns and residents and served as an internship director at Affiliated Veterinary Specialists. Currently they are a research mentor for residents and teach regional and national CE, as well as being a research assistant faculty member at UNM Honors College. Outside of daily practice and veterinary research, Dr. Wolff is involved in innovation work at BluePearl and advocacy for gender-diverse individuals in the veterinary profession. They also continue to work on paleopathology research in their spare time.
Session 1: Acute Kidney Injury 2023 Update
Learning Objectives
- Learn tips for early recognition of AKI.
- Learn common causes of primary and secondary AKI.
- Be able to discuss common accessible diagnostics for AKI including renal point-of-care ultrasound.
- Know the common treatment options for AKI.
- Know what to expect with recovery and discuss times to refer.
Session 2: Fluid Therapy 2023 Update
Learning Objectives
- Review of fluid balance in the body.
- Review of common intravenous fluid therapy options.
- Discuss standard fluid therapy recommendations.
- Review common emergency medicine and internal medicine considerations.
- Be able to discuss rationale for alternatives to intravenous fluids.
Session 3: Servant Leadership for Mentorship
Learning Objectives
- Discuss the aspects of servant leadership.
- Discuss how to shift the focus to the mentee.
- Are there economic benefits to good mentorship?
- Discuss a growth mindset in mentorship.
- How to continue to help when the mentoring relationship concludes.

Michael Jaffe, DVM, MS, CCRP Diplomate, American College of Veterinary Surgeons
Dr. Michael Jaffe is an Associate Professor and Service Chief of Small Animal Surgery at Mississippi State University CVM. Dr. Jaffe is a 1991 graduate of the University of Missouri College of Veterinary Medicine. He completed a 1-year companion animal internship and a 3-year small animal surgery residency at LSU where he also received his Master’s degree in Veterinary Clinical Science.
Dr. Jaffe practiced for 17 years in specialty surgical practice in Michigan and Arizona. He was also part of the founding faculty at Midwestern University College of Veterinary Medicine and remained on faculty for 4 years. He became a Diplomate of the American College of Veterinary Surgeons in 2002, and a Certified Canine Rehabilitation Practitioner in 2017.
Session 1: Tips to Improve the Success of Small Animal Surgery of the Urinary Tract
This topic discusses basic urinary tract surgery procedures for the small animal practitioner. A discussion and helpful tips for performing successful PU surgery, cystotomy, urethrotomy, and urethral retro-hydropulsion are covered. The surgical procedures, indications, and post-op care of these patients are discussed.
Learning Objectives
- Attendees will learn the basic principles of urinary tract surgery
- Attendees will learn tips for enhancing their surgical technique for cystotomy, urethral obstruction, uroabdomen, perineal urethrostomy and other surgical procedures of the urinary tract
- Attendees will learn post-operative care for cystotomy, urethrotomy, and PU surgeries
Session 2: Treating Challenging Perianal and Perineal Disease in Dogs
This topic discusses diagnosis and treatment of common perineal and perianal diseases. A discussion and helpful tips for diagnosing and treating perianal fistula, anal sacculitis, anal sacculectomy surgery, rectal prolapse, anal tumors are covered. The surgical procedures, indications, and post-op care of these patients are discussed.
Learning Objectives
- Attendees will learn the most common disorders of the perineal and perianal region of dogs and cats
- Attendees will learn the diagnosis and treatment of anal sacculitis, neoplasia, perianal fistula, rectal prolapse, and other disorders
- Attendees will learn to differentiate between cases requiring surgical management from those requiring non-surgical management
Session 3: Tips to Improve the Success of Small Animal Gastrointestinal Surgery
This lecture discusses surgical techniques and tips for common GI surgeries including gastrotomy, gastropexy, enterotomy, and intestinal resection/anastomosis. Diagnosis, surgery, and post-op care of patients is covered.
Learning Objectives
- Attendees will learn techniques for managing the common surgeries performed on the GI tract
- Attendees will learn tips for improving their surgical technique when performing gastrotomy, enterotomy, and intestinal resection/anastomosis
- Attendees will learn pre-op and post-op care principles for patients undergoing surgery of the GI tract

Peter Weinstein, DVM, MBA
Dr. Peter Weinstein is a husband, father, pet parent, veterinarian, and leader.
He has been involved with virtually all aspects of veterinary practice from a 15-year-old kennel kid to a hospital owner.
Organized veterinary medicine has been a passion as well with various roles and leadership and presidencies of Southern California VMA, California VMA, and Vet Partners.
He is a published author, most notably of the EMyth Veterinarian-Why Most Veterinary Practices Don’t Work and What to Do About It.
Currently, he teaches business and finance at the Veterinary College of Western University of Health Sciences.
He likes to think of himself as a free-thinking change agent and disruptor who, because he has a daughter who just graduated from veterinary school, is working for an even better veterinary profession in the future.
Session 1: Taking the Pain Out of the Money Talk
Talking to clients about money is one of the most uncomfortable conversations that we have in practice. Sometimes the difference between life and death is determined by the effectiveness and ease of this conversation. Perfecting this discussion is needed to decrease the fear, anxiety and pain that results from presenting the invoice and discussing the payment options.
Learning Objectives
- Identify why the money talk is so difficult, why you need a financial policy, discuss who should talk about what, and how to ensure no surprises
- Creating a financial policy; scripting the money talk; simplifying the money talk; and getting comfortable with talking money
Session 2: Making Your Practice Operations Cook Book a Recipe for Success
Do you feel as if everyday you are returning to square one when it comes to training? Are you re-inventing the wheel from 800 AM to 600 PM? Is there no consistency in what your team is doing between people, each day, let alone each hour? You need an Operations Manual or Cook Book full of processes or recipes that everybody can refer to and be taught by to provide a consistent experience for every stakeholder in your practice.
Learning Objectives
- Understand what systems and processes are, understand why consistency improves efficiency and profitability, and learn how to create an operations manual
Session 3: Using a Hiring Team to Build Your Team
Hiring correctly is an art and science. Learn to integrate the entire team into the hiring process to ensure choosing a new team member that matches the practice culture and values.
Learning Objectives
- Discuss the steps in hiring, what a hiring team is, and how to use a hiring team for the hiring process
Session 4: How to Be High Tech and High Touch
With all of the new “toys” available, sometimes we lose sight of the fact that it isn't the toys but the pet that we should be focusing on. If we look at these new high-tech resources as aids to help us provide better care for our patients, they are no longer just tools but a means for pets to live more comfortable and happier lives. Learn how to communicate the difference between some high-tech gizmo and a high-touch lifesaver
Learning Objectives
- Discuss what technologies are available for practice, how to integrate technology, and how to combine technology and touch-ology for optimal client experiences

Dr. Michele Drake
Dr. Michele Drake is the Founder of The Drake Center for Veterinary Care and Co-Founder and Chief Veterinary Officer for GeniusVets. She is a leading progressive voice in the veterinary industry and the owner of a top-performing veterinary practice. The Drake Center is an 11-doctor, 50+ employee practice that consistently outperforms competitors and industry averages by delivering top-quality care and an exceptional client and employee.
The 10 Steps to Attract Doctors & Staff While Building Stronger Client Relationships
While nearly every veterinary practice in the country is currently seeking to hire doctors and staff, the challenge to become a "practice of choice" and stand out from the crowd is more important than ever. Learn strategies for attracting a steady stream of resumes while better supporting your team and retaining those top doctors and staff.
Learning Objectives
- Establishing the owner’s mission, values and culture
- Understanding of how quality candidates determine where they will work
- Winning the interview and beyond

Laila Proenca, MV, DVM, MS, PhD, DACZM
Dr. Proença (MV, MSc. PhD, DVM, DACZM) is the founder and CEO (Creative Envisionary Opinionated) of VETAHEAD. She is moving the needle in the veterinary space alongside VETAHEAD's teams. Their "why": No species left behind. What they do: Empower veterinary professionals through knowledge. Their how: Make Zoological (exotic) Medicine accessible by providing professional online courses at vetahead.vet.
Rabbit Anesthesia: Learn to Be Less Reliant on Inhalant Anesthetics and Monitor Your Patient Effectively
We will explore how clinicians can be less resilient on gas anesthesia, while providing adequate stable and constant anesthetic planes, utilizing CRIs and multi-modal anesthesia. Monitoring techniques including ECG, blood pressure, ETCO2, and similar will be discussed.
Learning Objectives
- Learn particularities of the anesthetic considerations in rabbits
- Learn how to recognize clinical signs of pain in rabbits
- Learn how to properly monitor rabbits during anesthesia
- Learn multi-modal anesthetic protocols for rabbits

Jess Trimble, DVM
Dr. Jess is the Chief Veterinary Officer of Anipanion, a leading veterinary telehealth platform. She speaks and consults on telehealth implementation in clinical practice, was a co-author of the "2021 AAHA/AVMA Telehealth Guidelines for Small-Animal Practice", and is passionate about how new technologies can improve the lives of the whole veterinary team while also improving pet health and making care more affordable. Dr. Jess is a University of Illinois CVM graduate, and grew up on a small farm in central IL. After graduation, she practiced for several years in general practice, urgent care, and housecall settings. Since 2016, Dr. Jess has been involved in a variety of veterinary startups and continues to advise several companies. In her spare time, Jess enjoys traveling with her husband, hikes with her dog, gardening, and painting.
Session 1: Telehealth- Real-Life Medical Use Cases and Case Studies
In this session, we’ll discuss how to set up clients for success in a virtual visit, how to coach pet owners through obtaining patient medical data at home, what tools pet owners can use to to get data we can trust. We’ll discuss multiple medical case studies using telehealth and connected care. This course will help you understand the spectrum of care of telehealth, and how it can be used to support virtually any patient.
Learning Objectives
- Understand virtual medical data gathering for pet owners
- Creating your practice's standards of care and protocols
- Learn about the types of virtual care you can provide using real cases
Session 2: Connected Care in Practice: Using Telehealth to Improve Patient Care
This session will introduce how to provide a continuum of telehealth for a patient, with a high standard of medical care. We’ll discuss what new technologies are available to get high-quality medical data in a telehealth setting and how to integrate them into your practice. We’ll also go through multiple real-life medical case studies using telehealth and connected care. Attendees should use this course to improve their current telehealth offerings and learn how to use new technologies to improve their patient outcomes.
Learning Objectives
- Learning how to use telehealth as part of a continuum of care; Understand what new technologies and tools are available for use in virtual care
- Review medical cases using remote monitoring, smart devices, and other telehealth tools.

Adam Greenbaum
Once upon a time, I was a marketing whiz, always looking for the next big thing. My early days were filled with dabbling in up-and-coming technologies, helping startups and big brands rake in the dough. It was a wild ride, leading to awards, a memorable session at 500 startups, and friendships that will last a lifetime.
In 2015, I decided to dive into the entrepreneurial world with Greenbaum Digital. It was an adventure, helping brands across the globe, but my heart kept pulling me elsewhere. So, in 2016, I launched WhiskerCloud—a perfect blend of technology and my love for pets.
Six exciting years of breaking molds and growing like crazy ended in 2022 when WhiskerCloud was acquired. But don't worry, I'm still at the helm, working closely with our partners like PetDesk, Vetstoria, Kontak, and Groomer.io. Together, we're pushing the boundaries of what's possible in the pet industry.
When I'm not in the office, you can find me at the beach, soaking up the sun with my wife, Elizabeth, and our dogs, Sophie and Baxter. We even tried bringing our cat, Nala, once. Let's say she wasn't exactly thrilled.
From marketing maestro to tech entrepreneur, my journey has been filled with ups, downs, twists, and turns. But one thing's for sure: I'm pumped to keep steering WhiskerCloud to new horizons, one paw at a time!
Session 1: AI in the Veterinary Practice
Join Adam Greenbaum, CEO of WhiskerCloud, for a dynamic session that will transform your practice with cutting-edge AI technologies. Learn how to organize your notes like a well-oiled machine, craft content that resonates with pet owners, and leverage automation to enhance both workspace and client experience. Whether tech-savvy or new to digital tools, you'll walk away with practical insights that promise a bright, tech-forward future for your clinic.
Learning Objectives
- Teach how to build workflows and automations in the clinic
- Understanding the risks of AI tools
- How to use specific AI tools inside of the clinic
Session 1: Feline Food Allergies – What Research Shows Us and How To Conduct an Effective Diet Trial
Food allergies can severely affect cats which makes identifying this pruritic disease so important. Learn about communicating with pet owners how to conduct a proper restrictive diet trial in cats. Review the current understanding of food allergy in cats from evidence-based medicine which can help dispel the many myths behind food allergies.
Learning Objectives
- Discuss the current understanding about food allergies in cats.
- Discuss which diets are likely to be most beneficial when conducting a diet trial.
- Discuss common pitfalls and myths with diet trials and food allergies
Session 2: Feline Dermatology: Stepping Up To The Challenge
Everyone knows cats are not small dogs and this rings true for dermatology cases as well. Learn more about the unique clinical presentations in cats as well as exploring treatment options for various diseases. A focus on feline otology will also be discussed.
Learning Objectives
- Understand common, and some unique, presentations in the feline dermatologic patient.
- Understand the various systemic and topical therapeutics used to treat dermatitis in cats.
- Understand the various treatment options for feline otitis.
Session 3: The Great Allergy Pretenders: Recognizing and Treating Canine Dermatopathies Which Can Mimic Allergic Dermatitis
Allergic dermatitis is always on our radar for pruritic skin disease in dogs with lesions, however, it is important to broaden the differential list especially with certain clinical presentations. Different kinds of dermatopathies will be discussed including pemphigus foliaceus, sebaceous adenitis, cutaneous lymphoma, and others. Learn the key clinical features of these diseases, how to definitively diagnose them, along with prognosis and treatment options.
Learning Objectives
- Understand key features which differentiate the clinical presentation of various immune-mediated, infectious, and neoplastic skin diseases which appear similarly to allergic dermatitis.
- Understand the best ways to diagnose skin diseases which can mimic allergic dermatitis.
- Understand the prognosis and treatments options for skin diseases which can mimic allergic dermatitis.
Session 4: The Young and the Restless: Dermatology in Puppies and Kittens
Though skin disease occurs quite frequently in adult cats and dogs, puppies and kittens can also suffer from several different types of dermatopathies ranging from bacterial or fungal infections to allergic dermatitis, ectoparasites, and congenital diseases. Learn more about how these diseases can present, the best diagnostic tools to arrive at a proper diagnosis, and which therapies are effective yet safe for young, growing dogs and cats.
Learning Objectives
- Understand the clinical presentation of common and uncommon skin diseases in puppies and kittens.
- Understand the most effective way to diagnose various skin diseases in puppies and kittens.
- Understand which therapies are both effective and safe for use in pediatric dermatology.
Friday, September 22

Jessica Burns, DVM
Dr. Jessica Burns graduated with her BS in Biochemistry from Baylor University before receiving her Doctor of Veterinary Medicine (DVM) degree from the University of Illinois in 2006. Before joining Ceva as a veterinary service manager, she enjoyed working as a small animal practitioner and owner of a mobile house call practice. Her work related interests include feline medicine, dermatology, and business management. She currently resides in Colorado with her family; exploring the outdoors and being active are some of her favorite hobbies.
Updates in Pancreatitis: Innovation and PANOQUELL-
This presentation will review canine pancreatitis pathophysiology as well as the mechanism of action of the leukocyte-function associated antigen-1 (LFA-1) inhibitor, fuzapladib sodium for injection (PANOQUELL-CA1)
Learning Objectives
- To better understand the current theories associated with the pathophysiology of pancreatitis in dogs.
- To understand the role neutrophilic inflammation plays in pancreatitis in dogs.
- To understand the role LFA-1 inhibition plays in arresting the inflammation associated with acute canine pancreatitis.

Mary Schwartz, CVT
Mary Schwartz, CVT has a robust career in the veterinary industry spanning a decade. What began as a career in equine medicine quickly evolved into managing veterinary staff as a Technician Manager. Using the skills she learned along the way, Mary combined her extensive leadership and business management skills to help treat and care for animals by becoming a CVT in the state of Florida. Following this, Mary advanced to Practice Manager at a 5 DVM general practice clinic managing a team of 30 and overseeing all the operations.
In 2020, Mary joined PetDesk, a technology solution that helps over 3,000 clinics engage their clients to prioritize care for their pets. As a Solutions Consultant at PetDesk, Mary serves as a personal consultant to each team and arms them with industry and clinic knowledge so that her colleagues are better able to serve customers to be efficient in their day-to-day and maximize the return on their technology investment.
Mary uses her in-depth knowledge of veterinary practices to hone in on their operations, pain points, needs, and wants so that they realize the power of veterinary technology and how PetDesk can be tailored to each clinic, so that staff can reclaim their time and provide quality care to their patients.
Pawsitively Devoted: Cultivating a Loyal Client Fanbase for Your Veterinary Clinic
In today's ever-changing and evolving digital age, veterinary clinic owners face immense challenges in standing out and thriving. Keeping staff happy, pleasing clients, and providing top-quality care for patients demands the right strategies. This CE course aims to help practice owners and managers discover the 5 essential digital tactics that will set your clinic on the path to success including: the art of exceptional customer service, proactive communication, harnessing advanced technology, creating a strong online presence, managing your clinic's reputation, and implementing irresistible loyalty & incentive programs that help make happy, loyal clients and help you thrive as a clinic and unleash the full potential of your veterinary practice.
Learning Objectives
- Exceptional Customer Service & Communication
- Building a Strong Online Presence
- Clinic Reputation Management
- Loyalty & Incentive Programs
- Advanced Technology for Quality Care

Ravi Dhaliwal DVM, MS, DACVIM, DABVP
Dr. Ravinder S. Dhaliwal grew up in Punjab a northern province of India now is a US citizen. Graduating with his DVM in 1992 through an ECFVG program at Iowa State University, he joined University of Illinois for a residency and MS program in small animal clinical oncology. In 1998 he obtained board certification in Oncology and later in 2002 ABVP awarded him the board certification in the category of canine and feline practice.
He is the author or co-author of 23 refereed publications, 8 research abstracts, and a few book chapters. A sought-after speaker, Dr. Dhaliwal, has given a lot of scientific and professional presentations. He was a selected participant at Molecular Biology of Cancer workshop, sponsored by American Association for Cancer Research in 1996. During his career as a practicing oncologist, he part owned and managed two emergency specialty hospitals.
Dr. Dhaliwals’ research interest includes drug resistance in canine lymphoma, improving clinical outcome in patients with oral cancer and his special clinical interest is in clinical hematology.
Session 1 & 2: 2023 AAHA Senior Care Guidelines Part 1 & 2
An overview of gerontology and geriatrics of companion animals. A senior care management plan for the clinical team will be reviewed. The plan is to help our senior pets live as comfortably, safely and happily as possible. Values important to caring for a pet with advanced age will be emphasized. Common chronic clinical conditions of old dogs and cats will be outlined. The discussion is clinically oriented towards what a practitioner faces day in and day out of his or her work life.
Learning Objectives
- A senior care management plan for the clinical team will be reviewed.
- Values important to caring for a pet with advanced age will be emphasized.
- Common chronic clinical conditions of old dogs and cats will be outlined.
Session 3: Selecting Diagnostic Samples for Cytology
Cytology is a quick, cheap, and an easy evaluation of cells to reach a microscopic diagnosis. FNA is less invasive, has a diminished risk of complications, yields faster results, and has lower costs than biopsy. Many samples for cytology can be obtained without anesthesia or even sedation, with minimal risk in both healthy and critical patients. With the increasing availability of ultrasonography, many more internal organs and tissues can be evaluated than previously were accessible. In this presentation we will review the methods of obtaining a diagnostic cytology sample with case discussions emphasizing mesenchymal, epithelial and round cell tumors.
Learning Objectives
- We will review the methods of obtaining a diagnostic cytology samples
- Techniques of ultrasound guided sample collection will be reviewed.
- Case discussions emphasizing mesenchymal, epithelial and round cell tumors.
Session 4: Clinical Oncologic Cytology – Reading and Writing
Cytology is a quick, cheap, minimally invasive and widely available method of examination of cells. Once a sample is harvested it should be assessed for the quality even if you are submitting the sample to a reference lab.A good quality sample will show evenly smeared cellular material on the slide forming thin layer. Majority of tumors are easy to identify with practice such as lymphoma and mast cell tumor. For rest a final diagnosis.
Learning Objectives
- Sample Trouble Shoot
- Analysis of the cellular contents
- Discipline of reading a cytology
- Art of reaching microscopic diagnosis
- Attendees will have a good overview of how to write a cytology repor for medical records

Brook Niemiec, DVM, DADVC
Dr. Brook Niemiec is a 1994 graduate of the University of California, Davis School of Veterinary Medicine. He is a board-certified specialist in veterinary dentistry in both the American and European Veterinary Dental Colleges as well as a Fellow in the Academy of Veterinary Dentistry. He is one of about 10 veterinarians world-wide to hold all three of these certificates. He is past president of the AVD, as well as the AVDC delegate to the World Small Animal Veterinary Association. He is recognized internationally as one of the leading authorities in veterinary dentistry.
Dr. Niemiec is the Chief of Staff of Veterinary Dental Specialties & Oral Surgery, with 17 practices throughout California as well as Nevada, Louisiana, Idaho, and Florida.
An advocate for improved understanding, prevention and treatment of disease, Dr. Niemiec lectures extensively at local, national, and international meetings, and has presented in over 40 states and countries.
Dr. Niemiec is also the director of the San Diego Veterinary Dental Training Center. This state-of-the-art facility combines small class size with the latest technology for an excellent learning experience. Please visit www.vetdentaltraining.com for information on classes.
Dr. Niemiec has published numerous journal articles at the local, state, national, and international levels. He has authored and edited numerous books on subjects including: Endodontics, Orthodontics, Periodontology, Emergency Dentistry, Restorative Dentistry, Feline Dentistry, Oral Pathology, and Dental Radiology. Finally, he is Chair of the WSAVA dental guidelines committee.
Dr. Niemiec co-founded the premier veterinary dental telemedicine website (www.vetdentalrad.com) to assist veterinarians with dental radiographic interpretation, and through this company has produced instructional videos and educational posters.
For more information on Dr. Niemiec and veterinary dentistry in general, please visit his website www.dogbeachdentistry.com.
Session 1: Current Concepts of Periodontal Disease and Tx
Periodontal disease is the number one condition seen in dogs and cats. This lecture covers the pathogenesis, progression, and severe local and systemic effects of periodontal disease
Learning Objectives
- Understand the true cause of periodontal disease.
- Learn the importance of homecare
- Gain knowledge as to the critical nature of proper management of periodontal disease.
Session 2: Extractions made easier
Presentation on how to perform extractions in veterinary medicine with minimally invasive techniques.
We will discuss equipment, pain management, and extractions of single and multirooted teeth.
Learning Objectives
- Learn how to make proper flaps for surgical extractions
- Understand the proper technique for closure of ONFs
- Avoiding complication techniques
Session 3: Oral Pathology
Notes on oral pathology in the dog and cat. Topics included: clinical signs of dental disease, endodontic disease, enamel hypoplasia, uncomplicated crown fractures, TR’s, neoplasia, caudal stomatitis, and the importance of dental radiology.
Learning Objectives
- What are the options for fractured teeth
- When is a crown amputation acceptable for a TR
- Why do e need to treat deciduous malocclusions

Debbie Boone, BS, CVPM
Debbie Boone, BS, CVPM, has worked for the veterinary profession for more than 35 years. After earning her bachelor’s degree in animal science from North Carolina State University, she began as a client care representative and quickly moved into hospital administration. Debbie has experience in the management of small animal, mixed animal, specialty, and emergency practices.
Debbie is considered an expert in team communication, creating positive practice culture, and developing operations efficiency for veterinary practices. Debbie published her new book, “Hospitality in HealthCare: How Top Performing Practices Give the Best in Care to Their Patients and Boost Team Happiness” in July of 2023. Her business, Debbie Boone Consulting, helps practices develop extraordinary team communication and business skills, enhancing patient care, improving profitability, and increasing practice value. She strives to improve the lives of animals by using her expertise to improve workplace culture and the well-being of veterinary professionals.
Major national and international animal health organizations, consistently seek Debbie out for her skills as a trainer and speaker. She has been published in numerous veterinary publications, created numerous webinars and was the 2022 President of VetPartners. She hosts a vodcast called The Bend whose guests share their stories of triumph over adversity and how they are now changing the veterinary profession for the better.
Debbie lives in North Myrtle Beach, SC where she spends her off time gardening, at the beach, walking her dog Tucker, or with her husband, Mike.
Session 1: Why Your Brain Lies to You and Why it Matters
Understanding how our brain often sets us up for failure is an important way to help us stop negative self-talk, imposter syndrome and emotional triggers. The goal for this session is to share some basic neuroscience and shine the light on ways our instinctive responses, which served us in the past, no long protect us in today’s world. In fact, they do us a great disservice. Learning to recognize when your brain is taking you on a destructive path is the only way to be able to stop it and reverse the pattern. Cultural biases, habits, assumptions and snap judgments along with risk avoidance are all automatic responses we can learn to recognize and shut down if we learn to look.
Learning Objectives
- Understand why our brain works to protect us from danger.
- Overcome unconscious reactions to situations.
- Learn appropriate reactions and self-talk that can overcome our brain's tendency to negativity
Session 2: Hospitality In Health Care- a Recipe for Team Wellbeing
The goal of this presentation is to revolutionize the lives of patients, clients, veterinary care professionals and their teams by sharing how lessons and skills learned from the hospitality industry can transform the previsit, visit and post visit experience for all the participants. Hospitality is not just being “nice.” People who are not naturally nice can still be hospitable and extremely nice folks can still serve poorly. Hospitality is a mindset and a skill.
This presentation is an introduction into developing this mindset for your own wellbeing and the success of the business you own or in which you work. Hospitality can also help in your personal life as the skills learned work on all humans and not just customers, clients or patients.
Learning Objectives
- To introduce hospitality skills to veterinary teams. To share basic skills and techniques the hospitality industry uses to work with people.
- To demonstrate how hospitality skills work to benefit the well-being of veterinary team members and their patients.
- To show how better use of emotional intelligence, body language reading and anticipation of emotional and financial needs can reduce client complaints and negative behaviors.

Josh Vaisman, MAPPCP
Josh believes all veterinary professionals deserve to feel fulfilled and energized in their work, each and every day. Through his company, Flourish Veterinary Consulting, he combines more than 25 years of veterinary experience, a master’s in applied positive psychology and coaching psychology, education in positive leadership and positive organizational scholarship, and a passion for guiding leaders to cultivate workplaces in which people thrive. He's also the author of the American Animal Hospital Association book, "Lead to Thrive: The Science of Crafting a Positive Veterinary Culture".
When he’s not cultivating ways to elevate the veterinary community, Mr. Vaisman spends his time with his wife, Greta, and their many creatures in Firestone, Colorado. To fill his bucket, he’s a soccer-playing, reef keeping, cookie-eating, beekeeper.
You're Not the Coach You Think You Are: The Communication Approach Most Managers Get Wrong
The word permeates all sorts of veterinary management and leadership circles. "Coaching". The thing is, most managers get coaching all sorts of wrong, leaving team members demotivated and managers frustrated. In this session, we'll explore the science of coaching psychology and how it applies to veterinary management and leadership. Attendees will learn the true science of coaching and leave with actionable tools and skills for embedding a real coaching approach into their leadership style, amplifying their team's motivation, performance, and professional fulfillment.
Learning Objectives
- Understand the science of coaching psychology
- Understand how to apply a true coaching approach to management/leadership
- Apply evidence-based coaching practices to managerial communication

Kathleen Cooney DVM, CHPV, DACAW resident
Kathleen Cooney, DVM, CHPV, and DACAW resident, has been practicing advanced end-of-life care since 2006. She is CEO and Director of Education for the Companion Animal Euthanasia Training Academy (CAETA). She is well-known for her work in companion animal euthanasia and has authored two books on the subject along with numerous articles and book chapters. Dr. Cooney has collaborated in end-of-life training for the AVMA, AAHA, NAVC, IAAHPC, Fear Free Program, and many more. She is a strong advocate for best practices in all aspects of end-of-life care and speaks nationally and internationally on such topics. Dr. Cooney is currently working towards board certification in animal welfare, expected by 2024 and is Affiliate Faculty at Colorado State University where she teaches end-of-life topics and animal welfare. She loves all things old and gray.
Session 1: Euthanasia Reimagined; Is it time to move away from propofol once and for all?
Euthanasia was ready for an evolution, and much has changed in the past 10 years. Experts and practitioners alike have found ways to celebrate the bond, protect patient comfort, and elevate client pre-planning and communication. And everyone is benefitting from the advancements. Has your veterinary team joined 'The Good Death Revolution'? In this session, we will highlight their 14 Essential Components of Companion Animal Euthanasia and answer your most pressing questions, including whether propofol use is beneficial. It's time to look deeper into what clients want, what patients need, and how veterinary teams can find fulfillment in euthanasia work.
Learning Objectives
- Learn the 14 Essential Components of Euthanasia.
- Appreciate the improvements hospitals can make to protect patient well-being.
- Gain practical tips to implement tomorrow.
Session 2: Mixing Business and Death; Doing things better
Deathcare is a huge part of veterinary medicine, however we all know it’s not where we want to focus our energies. But what if we did? What could we accomplish as a profession that would forever impact well-being and [yes] revenue at the same time? Think euthanasia, hospice, and aftercare. Let’s take an hour and review some of the most important changes already in motion and how your hospital can benefit.
Learning Objectives
- Learn evolving business strategies in euthanasia, hospice, and pet aftercare.
- Explore safer drug and post-death body handling.
- Know how to better leverage the team and foster smarter crematory relationships.
Session 3: Building Euthanasia Manuals for the Team; Standards matter
Manuals are a necessary part of the job. A recent study showed that most hospitals don’t have one for euthanasia even though it’s one of the most common procedures we do. A euthanasia manual will include medical protocols, policies around convenience or economic euthanasia, how to handle dysthanasias, and much more. Euthanasia is the one procedure with no do-overs and the one leading to significant moral distress when handled poorly. Let’s give attention to it and build something that will have lasting effects for patients, clients, and teams.
Learning Objectives
- Review what standard operating procedures look like.
- Learn how to build a euthanasia manual including the necessary components.
- Strategize best ways to roll out new protocols with the team.

Amanda Shelby, BSc, RVT, VTS AA
Amanda Shelby is an accomplished, credentialed veterinary technician and veterinary technician specialist in anesthesia and analgesia. She has experience working in veterinary teaching hospitals, veterinary technician schools, Lincoln Memorial University Masters program, in the pharmaceutical industry, public speaking and lecturing as well as relief work in emergency and specialty referral practices. She is more proud of her role as the Think Anesthesia Content Coordinator, building a global virtual veterinary continue educational platform during her time at Jurox which was acquired by Zoetis and her publication Small Animal Anesthesia Techniques, a companion animal anesthesia reference book with a recently published 2nd ed. available in 3 languages. In her spare time, she is an avid gardener and shows American Quarter Horses with her family.
Session 1: Escape Room Anesthesia: Will Your Patient Survive?
This presentation is audience driven by an interactive polling system in a case-based, solution-oriented fashion. A case will be presented with options where the audience (majority wins) advances through the patient’s case management to see if the patient survives! Review of case options and decisions based on signalment, diagnostics, presentation and differentials will be discussed and their impact on outcome.
Learning Objectives
- Understand the importance of critical thinking and power of observational monitoring to make clinical decisions/communications about patient care.
- Familiarize and improve recognition of common misunderstandings/misinterpretations on critical/anesthetized patients monitoring systems.
- Appreciate variations of clinical decisions for case based problem solving
Session 2: What is Happening? Reading Between the Lines
What does it take to be an impressive anesthetist, technician or clinician? The six sense of reading between the lines….honestly, it takes the power of observation and critical thinking. In the context of monitoring critical and/or anesthetized patients, understanding of physiology and pharmacology, the effect of co-morbidities and disease processes on anesthesia, knowledge about the surgical procedure and impact on the patient, a little bit intuition and attention to the smallest details to recognize the slightest shift in a trending monitoring parameter, distinguishes the novice from expert. Join this interactive session and test your ability to read between the lines in this case-based approach for improving your monitoring skills.
Learning Objectives
- Interpretation of monitoring parameter's in a case-based approach for critical/anesthetized patients.
- Understanding the relationship between monitoring devices and the information they provide in a clinical setting to tailor response/treatment decisions.
- Improve expert monitoring techniques for critical/anesthetized patients.
Session 3: Stranger Things: Troubleshooting Machine Mishaps
This session is interactive! Join to see if you can identify common, real-life mistakes that occur with monitoring and anesthetic equipment. See if you are a troubleshooting expert and learn ways to prevent machine mishaps to mitigate their negative outcome on patients.
Learning Objectives
- Understand the function and purpose of the anesthetic machine and breathing circuits/anesthetic related devices to optimize care and minimize harm to patients.
- In a case-based approach, identify common machine mishaps.
- Review the importance of check-lists and the impact on anesthetic related mistakes.

Charles Short, DVM, MS, PhD, DACVAA, DECVAA
When Dr. Short was born in a little mountain farm home in Tennessee in 1934, what were the odds he would have a role in the progress made in anesthesiology and pain management during his 65 year career? Early in his verterinary career, he realized anesthesia was more concerning than his surgical abilities.So he decided to enter a road less traveled for a veterinarian and enroll at Baylor University Medical College to study anesthesiology. Afterwards, he established the Sections on Anesthesiology at the University of Missouri and later at Cornell University, Colleges of Veterinary Medicine for teaching , clinical services and research.
He became one of seven Charter Founding Diplomates of the American College of Veterinary Anesthesia and Analgesia and co-founder of the International Veterinary Academy of Pain Management. His research included pre-clinical and clinical studies for ketamine, alpha two sedative/analgesics, and propofol anesthesia.
He presented over 750 lectures on anesthesiology and pain management throughout America and numerous other countries. He co-chaired the International Animal Pain Conference at Cornell in 1990 attended by 300 veterinarians, physicians and basic scientists from 18 countries discussing the common issues of pain management in animals and people. This also resulted in the publication of the textbook, Animal Pain.
He has recieved career achievement awards from several groups which he appreciates very much but to recieve an Honorary Doctors Degree from the University of Helsinki ,Finland in 2015 was an amazing experience. ( the president of Finland recieved his during the same program!) This was not even a dream during his childhood.
His career success was enhanced by veterinary students, interns, residents and graduate students with whom he shared his efforts. The support of his wife, Kathie for 61 years, was a key to his success as well as thanks to his family for their efforts.
Dr. Short practices the use of music to help manage his arthritic pain by listening to smoothing music and has found it requires less pain medication as a result.Finally, as an 89 years old emeritus professor, he gets great pleasure in the sincere efforts of younger veterinarians dedicated to the relief of pain and suffering in animals.
Session 1: The Use of Music in the Hospital Environment to Help Manage Anxiety and Pain in Animals, Owners, and Staff
Much progress has been made in the management of animal pain. It is well established that pain is the result of imagined or actual tissue damage. The start of the lectue will compare levels of violence that cause mild to severe pain. There are common responses to pain in animals and people. Levels of anxiety, stress and suffering in both animals and their owners will be discussed. This will include the neurologic responses to trauma and the effects of pain, music and analgesics on behavior of the patients.
There are established AAHA guidelines for managing pain. Even so, how can music help as part of established protocols? For example, the pet is injured and needs medical/surgical care. There is additional stress to the pet and concern experienced by the owner on the way to the hospital. Then there is more stress in the reception area where other animals are present. Then it is taken to the exam room for evaluation and perhaps to radiology. Analgesics probably have not been given in most cases so pain levels may be increasing. By then, decisions can be made to treat medically or prepare for emergency or scheduled surgery. The owner, the patient and the veterinary staff are all involved in developing the treatment protocol and can benefit from the calming effects of music.
Special music has been proven to relief stress and anxiety in people suffering from pain. Likewise, animal specific music has been proven to have a calming effect on dogs and cats in animal shelters. It should be helpful in the hospital environment as well.
The concept of adding music, combined with the analgesis to manage acute and chronic pain including those needing surgery, will be discussed in Session 2.
Learning Objectives
- Address what are the contributing factors to the development of anxiety, suffering and pain in the patient.
- What are contributing factors in the hospital that music can help resolve to provide relief for the patient, owner and staff.
- How does music,a non-pharmiceutical, blend with medications to relieve different levels of mild to severe pain.
Session 2: The Role of Music to Help Manage Pain in Acute and Chronic Conditions Often Requiring Surgery.
The patient with acute pain can be the result of direct trauma, developed acute gastrointestinal conditions or dental issues. Often early action is needed in life-threating conditions to maintain vital functions such as in severe hemorrhage. Pain management may in those cases be the preanesthetic pain medication followed by anesthetic induction, maintenance, surgery and recovery. Severe trauma to the head with fracture of the mandible is definately not the same as a sore tooth. Some cases need to be stabolized before going to surgery with the need to select the analgesic protocol and decide if adding music would help calm the patient.One must be aware, that the drugs used to manage pain before surgery will influence the dosages/concentrations of anesthetics administered for induction and maintance. The post-surgical management of pain should be based on individual needs.
Osteoarthritis is a major cause of chronic pain. Fortunately, desired pain medications are available. There is evidence that dogs and cats respond well to soothing music when it is added the the management program. Eventually, the chronic pain may become acute with orthopedic and even spinal surgery necessary to address the cause. Conditions that cause spinal pain can result in severe neurologic complications if not addressed. Not all acute and chronic conditions can be resolved by surgery. Session 3 will address those.
Learning Objectives
- The use of music as part of relieving suffering from acute trauma prior to, during and post-op surgery.
- The use of music to relieve anxiety in chronic conditions such as osteoarthritis, surgical corrections, and followup rehabilitation.
- How can combining music with analgesics help provide more comfort from chronic pain in animals and people?
Session 3: The Role of Music in Chronic Incurable Conditions Including End of Life.
Cancer is a difficult condition in so many ways. It can cause so much pain even during treatments, including chemotherapy, x-ray therapy, surgery or a combination of these. Not only does the patient have pain caused by the cancer, there is the anxiety experienced by the owner( or human patient). Pain medications are available, but the dosage needed to manage the pain can be a real concern. Use of music to help relieve the anxiety can help to supplement the effectiveness of the pain meds. It may even prolong life.
There are other medical conditions which are long lasting and animal involvement for the human patient helps manage their pain and distress. We are most aware of the seeing eye dogs and how we needed to make sure any veterinary treatments did not interfere with the dog's functions to help the blind.
It is important to also consider the pet that needs pain management when it is owned by someone developing dementia. The family pet may play a role for these patients even in palliative care.These patients often can sing along with their favorite music from childhood and the dog may develop a sense of comfort as well.
We now have many patients with artificial leg replacements resulting from military combat. Service dogs are filling a very important need for them with strong emotional attachment. It would be interesting to know how does music play a role in their lives. Regardless of our efforts, all pain can not be managed toward the end of life. There comes a time when to control animal pain, the dosages of analgesics necessary will be the end of life. It is the final step in pain management but as it takes place, listening to the owners' favorite music may relieve their anxiety and comfort them. But let us not forget, the service dog may need the hear the owner's favorite music to help relieve their anxiety when the owner has passed away first.
Learning Objectives
- How can adding music reduce anxiety, stress and suffering combined with analgesics in cancer.
- B. What role does it have in mental and physical deterioration of the animal and owner anxiety.
- C. What is the role of music for all involved and spiritulity of owners play in end of life conditions, the final step in pain management.

Andi Flory, DVM, DAVIM Oncology
Dr. Andi Flory is a board-certified specialist in Medical Oncology. Dr. Flory graduated from The Ohio State University College of Veterinary Medicine and completed additional training at Florida Veterinary Specialists and Cornell University. Dr. Flory previously worked as an oncologist in the US and Australia - until a little dog named Poppy changed the path of her career and led her to a passion for cancer genomics. After treating Poppy for advanced pancreatic cancer in 2019, Dr. Flory co-founded PetDx, to bring noninvasive cancer detection to veterinary medicine. Since the launch of PetDx, Dr. Flory and her team developed the OncoK9 liquid biopsy test and published multiple peer-reviewed articles on noninvasive cancer detection in dogs.
Session 1: Cancer: DNA Goes Off-Leash
This session will provide an overview of the basic principles of cancer biology, including the types of genes involved in cancer and common classes of genomic alterations. The concepts of clonality and tumor heterogeneity as the basis for treatment resistance will also be discussed. The session will conclude with a review of the current state of cancer screening in humans and dogs, and how advances in cancer diagnostics and treatments in one species may benefit the other.
Learning Objectives
- Review cancer genomics as a new way of understanding the origin of cancer
- Discuss technologies for assessing the genome, including Next-Generation Sequencing (NGS)
- Summarize applications of NGS in veterinary medicine
Session 2: The Importance of Early Cancer Detection in Dogs
Major veterinary medical organizations agree that the early identification of cancer is important; however, current screening paradigms (annual/semi-annual physical exam and routine minimum database) are inadequate for early detection of most canine cancers. So, it’s probably no surprise to hear that most dogs are diagnosed with cancer after the family notices clinical signs due to the disease. This session will review data from a cohort of over 350 cancer-diagnosed dogs, evaluating how the disease came to clinical attention. The session will then discuss a novel, blood-based approach to cancer screening – liquid biopsy testing. The session will conclude by answering the question “when should I start screening a dog for cancer” by reviewing data from a large study of over 3,000 cancer-diagnosed dogs in which median age at cancer diagnosis was analyzed by breed and weight.
Learning Objectives
- Review the current state of cancer screening in dogs and understand how canine cancer currently comes to clinical attention for diagnosis
- Evaluate the benefits and limitations of liquid biopsy testing as a novel screening tool for dogs
- Consider the appropriate age to initiate cancer screening in individual dogs based on their breed or weight
Session 3: Updates in Liquid Biopsy: From Cancer Screening to Post-Treatment Monitoring
The clinical validation study of next-generation sequencing-based liquid biopsy testing for multi-cancer detection in dogs was published in 2022. This session will provide an overview of liquid biopsy technology, test performance, and the various applications of this testing in pre- and post-diagnosis use cases. Recent clinical laboratory experience will be reviewed, along with a series of interesting real-world case studies that demonstrate how this testing is being used in clinical practice.
Learning Objectives
- Review the fundamentals of next-generation sequencing-based liquid biopsy testing for multi-cancer detection in dogs
- Define the various clinical use cases in which liquid biopsy can be applied
- Summarize up-to-date laboratory experience with liquid biopsy testing

Alyssa C. Mages, BS, CVT
Alyssa is the Chief Visionary Officer (CVO) of EVT (Empowering Veterinary Teams) where she oversees the content development, clinical skills training, and overall vision of the company. She co-founded EVT to provide training programs, materials & coaching/learning opportunities for veterinary practices, as well as content development and training directives for veterinary industry service providers. The EVTeam consists of veterinary professionals, industry leaders & coaches.
Alyssa graduated from the University of Rhode Island with a BS in Marine Biology which led her to the education/conservation track. Ultimately her desire to learn and do more led her to transition to the veterinary field, where she attained an AS in Veterinary Technology from Manor College and added CVT to her credentials.
She has 18 years of veterinary experience and has worked in numerous sectors of the industry. Throughout her tenure, she has held multiple leadership roles, including Lead Veterinary Technician, Adjunct Professor, and Education & Development Coordinator.
As her career has shifted along with EVT Alyssa is also thrilled to be a member of the Board of Directors for Pawsibilities VetMed, an advisor for BlendVet, and the Director of MentorVet Tech as well as a co-founder & the Director of Veterinary Team Strategy for nûrtûr.
Throughout the past few years, Alyssa has worked with many amazing teams in our profession all over North America, spoken at multiple national conferences, co-authored a guidebook, written a textbook chapter & several articles, and has also been featured on multiple podcasts.
Session 1: Stayin' Alive: CPR Training for the Veterinary Team
“I HAVE A CODE!” This phrase is enough to get any veterinary professional’s own heart pounding, and for good reason. When a patient undergoes cardiopulmonary arrest (CPA), necessitating the intervention of veterinary professionals implementing cardiopulmonary resuscitation (CPR), amongst other lifesaving maneuvers, it can be VERY stressful. If we know not only what to do, but how & why we’re doing it, we are better medical professionals for it & our patients – and their families – benefit. This course addresses when/where CPA may occur, how to be prepared as both an individual and a practice, and how to utilize the RECOVER guidelines appropriately and effectively.
Learning Objectives
- How, when & where CPA can occur
- What types of protocols to have in place dependent upon the practice setting
- How to be prepared – both physically & mentally – to address a patient in CPA
- Understand the RECOVER Initiative & how to apply its principles
- Recognize the importance of communication & teamwork when running a code
- Implement a training schedule to ensure consistency & competency in performing CPR remain
Session 2: EVTriage
Evaluate the patient. Calm the clients. Notify the team. Treat the patient. Repeat! Veterinary technicians and nurses are the first responders in the ER, and triaging requires more than a brief once-over. This session covers every aspect of an ER veterinary triage, from input to intake, and informs you how to implement effective triage into your practice. Useful for general practices and specialty centers via telemedicine and in-person. You won't just be reading a temperature; you will be reading the whole room!
Learning Objectives
- ID common ER visits & what they entail
- Learn Triage 101: patient evaluation nose to toes
- Discover what telemedicine means for a veterinary technician/nurse
- Understand the roles of vet techs/nurses throughout the process
- Incorporate a thorough triage team in the overall workflow in any veterinary
Session 3: Stabilization, STAT!
Evaluate the patient. Calm the clients. Notify the team. Treat the patient. Repeat! Veterinary technicians and nurses are the first responders in the ER, and triaging requires more than a brief onceover. This session covers every aspect of an ER veterinary triage, from input to intake, and informs you how to implement effective triage into your practice. Useful for general practices and specialty centers, via telemedicine and in-person. You won't just be reading a temperature; you will be reading the whole room!
Learning Objectives
- ID common ER visits & what they entail
- Learn Triage 101: patient evaluation nose to toes
- Discover what telemedicine means for a veterinary technician/nurse
- Understand the roles of vet techs/nurses throughout the process
- Incorporate a thorough triage team in the overall workflow in any veterinary

Laura Pletz, DVM
Dr. Laura Pletz is a 2000 graduate of the University of Missouri College of Veterinary Medicine and is in her 11th year with Mars Petcare. Prior to joining Royal Canin in 2012, she was a small animal veterinarian and practice owner in St. Louis, MO. After 10 years with Royal Canin leading their Technical Services and Scientific Services teams, she came back to the practice space to serve as Group Medical Director for the West region at Blue Pearl Pet Hospital. In addition, Dr. Pletz has been on the Board of Directors for the Women’s Veterinary Leadership Development Initiative since 2018 and is the current President. Dr. Pletz resides in St. Louis with her two sons, and their border collie/cattle dog mix Jackson, as well as Dwight the cat.
Session 1: Tips for New Leaders and Mentorship that Matters
In this session we will discuss key tips for new leaders and understand how crucial mentorship is for your team. Inspiring Your Teams: How Transformational Leadership can Transform your Teams: In this session we will discuss the different between transactional and transformational leadership models and learn how this approach can transform your team.
Learning Objectives
- Understand the differences between skills required for individual contributors and leaders.
- Understand behaviors that are stallers for new leaders and skills they should leverage for success.
- Understand how to make mentorship part of your culture.
Session 2: Inspiring Your Teams: How Transformational Leadership Can Transform your Team
Learning Objectives
- Understand transformational leadership vs. transactional leadership.
- Learn how values driven leadership transforms culture.
- Understand the influence of this leadership style on practice culture.

Kate Wotrang, BA, RVT, VTS (Oncology)
Kate has been a CVT/ RVT for 15 years and has worked in the oncology space for most of her career - holding positions such as lead veterinary technician, hazardous drug safety officer, and clinical study coordinator. In 2021, she received her Veterinary Technician Specialist certification in oncology, joining a group of less than 40 individuals in the world with this designation. Kate joined PetDx in 2020 in a role that combined her passion of caring for pets with cancer and dedication to clinical studies. She currently serves as a Clinical Research Associate in the Department of Clinical Studies at PetDx, where she helps launch and monitor clinical studies that demonstrate the power of liquid biopsy for cancer detection in pets.
Session 1: From clinical practice to clinical studies: Applying the veterinary skill set in new ways
Veterinary professionals have a unique skill set that can be applied in a variety of settings. This session will follow the journey of one veterinary technician specialist from working in a high-volume oncology practice to a role as a Clinical Research Associate in a fast-paced veterinary diagnostic laboratory. She will discuss how the hands-on experience and knowledge gained in the clinic has helped her contribute to the development of large-scale clinical studies, including the design and deployment of the CLASSiC (Cancer Lifetime Assessment Screening Study in Canines) Study, a multi-year longitudinal study to assess the clinical utility of regular cancer screening across a dog’s lifespan. An overview of the current status of the CLASSiC study will be provided, along with some interesting case studies from CLASSiC patients.
Learning Objectives
- Understand the unique skills that veterinary caregivers possess that can contribute to excellence in careers outside of clinical medicine.
- Describe the role of a Clinical Research Associate in an animal health Industry position.
- Review the development and deployment of a multi-site lifetime clinical study in dogs, including novel case studies demonstrating early detection of disease.

Gina Hyson, M.S., RVT
Gina Hyson is Associate Director of Voice of the Customer and Product Insights; she has been at IDEXX for 13 years. Her focus is to bring the voice of the customer & workflow expertise into product development. Prior to joining IDEXX, she spent 10 years at Seaside Animal Care in North Carolina as practice manager, senior technician, and staff training coordinator. She transitioned the practice from a chart-based clinic to one of first veterinary hospitals in U.S. to use only electronic medical records. She has served as a member of the Firstline Editorial Advisory Board and on the Pet Obesity Prevention Association board as the lead researcher for the annual Pet Obesity Awareness Day Study. Her writing has been featured in Firstline, Veterinary Technician, TechNews and AAHA Trends magazines, and she have presented at all national veterinary conferences. Her education includes AA in veterinary technology, BS degrees in Biology, Chemistry and Marine Biology, and a MS in Biology. Her certifications included registered veterinary technician, certified dental technician, accredited in veterinary cardiology, surgery, and laboratory.
Session 1: Unlock Your Veterinary Practice's Productivity (Identify actions your practice can take to save up to 15 minutes per clinical visit.)
Imagine being able to save up to 15 minutes per clinical visit -- without compromising care. What would you do with this extra time in your day? In this first-of-its-kind empirical study, IDEXX has uncovered the most effective actions veterinary practices can take to increase productivity. This session will dive into study findings, real-life case studies, and tools that can be applied in your own practice.
Learning Objectives
- Key findings and implications of three specific dimensions of the veterinary practice model: workflow, technology, and culture
- 2. Determining where your practice falls on the Practice Productivity Index.
- 3. Three case studies in veterinary practice productivity
- 4. Tools to assess your practice's current productivity state and steps to take to improve productivity and gain time back in your day
Saturday, September 23

Heather Berst, MS, VMD
Dr. Berst is the Above Brand Medical Lead with Zoetis. In this role she serves as the medical partner for both the veterinary and consumer marketing teams
Heather has been involved with both the state and national veterinary organizations. She was editor of the quarterly PVMA magazine and was the delegate for Pennsylvania for the AVMA House of Delegates. She was on the Penn Vet Alumni Board and was a board member for the Collaborative Care Coalition.
Heather holds a veterinary degree from University of Pennsylvania School of Veterinary Medicine and in April 2018 she completed a master’s degree in Health Communications from Southern New Hampshire University. Before joining industry, Heather was a veterinarian in small animal private practice, and she continues to do relief work in practice.
She currently resides in Asheville, NC with her husband Rich and rescue Chinese Crested dog, Dottie. She also has a horse she shows in the jumpers, Elroy.
Sunrise Session: Words Matter: Improving Patient Outcomes By Considering Health Literacy
This course will teach the vet healthcare team how to be more effective communicating with pet owners online and combat " Dr Google"
Learning Objectives
- Learn about pet owner behaviors in researching vet advice online
- Learn how reading grade level can change if an owner acts on information
- Learn how to be more effective online communicating with pet owners

John Ellis, DVM, PhD, DACVP, DACVM
Dr. John Ellis received his DVM from the University of Illinois, in 1979, and a subsequent Ph.D. in comparative pathology from Colorado State University, in 1984. He is a Diplomate of the American College of Veterinary Pathologists and the American College of Veterinary Microbiology (Immunology, Virology). After graduation from veterinary school, he worked as a staff veterinarian and instructor in animal science at the Navajo Community College in Arizona, and a Research Associate in Peru for the US Agency for International Development. He was a postdoctoral fellow and subsequently visiting Scientist at the International Laboratory for Research on Animal Disease in Nairobi, Kenya, where he worked on bovine cellular immunology. Additionally, Dr. Ellis was previously a diagnostic pathologist and on the faculty of the Department of Veterinary Science at the University of Wyoming.
Since 1992, Dr. Ellis has been in the Department of Veterinary Microbiology at the Western College of Veterinary Medicine, University of Saskatchewan in Saskatoon, Saskatchewan, Canada, where he teaches virology and immunology. Dr. Ellis is extensively published, having written or co-authored more than 200 peer-reviewed articles, and was the number 2 most cited author in the veterinary literature from 1995-2005. He has also authored textbook chapters, and numerous papers and lectures published in conference proceedings. Dr. Ellis has given over 300 invited lectures in various scientific professional forums. He has conducted primary research on a variety of infectious diseases ranging from lentiviral infections in sheep to cirovirus infections in pigs. One of his primary research interests has been the development and efficacy testing of intranasal and parenteral vaccines for respiratory infections, including Bordetella bronchiseptica in dogs and bovine respiratory syncytial virus in calves.
Session 1: A Hitchhikers Guide to the Canine Vaccination Guidelines
In this session, we will review the most recent edition to the 2022 AAHA Canine Vaccination Guidelines focusing on the most recent changes.
Learning Objectives
- Understand the AAHA 2022 Canine Vaccination Guidelines
- Vaccine protocols Q&A
Session 2: Like Deja Vu All Over Again: Immunologic memory and booster shots
In this session, we will review the basic concepts of immunologic memory in the context of booster shots. We will discuss current concepts concerning mechanisms of establishing and maintaining immunologic memory as it relates to commonly asked questions concerning "overdue" vaccinations.
Learning Objectives
- Understand the current concepts concerning the mechanisms of establishing and maintaining immunologic memory as it reales to commonly asked questions concerning "overdue" vaccinations
Session 3: CIRD and vaccines: Is there anything new under the sun?
In this session, we will review the lateste information on canine respiratory pathogens and vaccines for those pathogens. We will discuss information on pathogens that cause CIRD and new developments in prophylaxis, focusing on new data since the most recent guidelines were written.
Learning Objectives
- Understand the new information on pathogens that cause CIRD
- Understand new developments in prophylaxis, focusing on new data

Courtney Campbell, DVM, DACVS-SA
Dr. Courtney A. Campbell is a board certified veterinary surgeon who specializes in orthopedic, soft tissue, and minimally invasive surgery. Dr. Courtney Campbell graduated from Tuskegee University School of Veterinary Medicine in 2005. He has completed 3 one-year rotating internships and completed his surgical residency in Los Angeles, California. Dr. Campbell specializes in orthopedic, soft tissue, and minimally invasive surgery. He most recently practiced at a specialty surgery practice in Ventura, California and now has transitioned to a locum surgeon. Dr. Campbell enjoys lectures and presentations including an award at the annual Veterinary Orthopedic Society Meeting for Best Clinical Presentation.
Dr. Campbell has also been active in veterinary media for the past 11 years. He is an author and the host of three popular podcasts and has produced much of his own veterinary content for years He has committed to veterinary surgery, veterinary journalism, improving access to veterinary care, and creating a more pluralistic and inclusive veterinary profession.
Session 1: Load and Grow: Reframing the Understanding of Medical Orthopedics, Pain Management and Osteoarthritis
This course will provide students with an understanding of osteoarthritis, a common and debilitating condition affecting the joints of dogs and cats. Topics covered will include the pathophysiology of osteoarthritis, risk factors, clinical signs, diagnosis, and treatment options. Students will learn about the use of non-steroidal anti-inflammatory drugs (NSAIDs), joint supplements, and other therapies to manage pain and improve function in affected animals. The course will also cover the ethical considerations involved in the management of osteoarthritis, such as the decision to euthanize an animal with severe disease.
Learning Objectives
- Define osteoarthritis as a global joint disease similar to an organ
- By the end of the presentation, participants should be able to:
- Describe the causes of osteoarthritis.
- Identify the symptoms of osteoarthritis.
- Describe the treatment options for osteoarthritis.
Session 2: Ten Tips and Tricks That Could Save Your Orthopedic Exam
This course will provide students with the knowledge and skills necessary to perform an orthopedic exam on a dog or cat. Topics covered will include the anatomy and physiology of the musculoskeletal system, the common orthopedic injuries and disorders, and the techniques used to diagnose and treat these conditions. Participants will learn how to perform a physical exam, including palpation, range of motion testing, and neurological assessment. They will also learn how to interpret the results of imaging studies, such as X-rays and MRIs.
Learning Objectives
- By the end of the presentation, participants should be able to:
- Define the scope of orthopedic exams.
- Describe the different components of an orthopedic exam.
- Identify the less commonly performed orthopedic tests during the orthopedic exam.
- Interpret the findings of an orthopedic exam.
Session 3: The Skipping Dog: A Mysterious Lameness with an Elusive Diagnosis
This course will provide students with the knowledge and skills necessary to diagnose and treat skipping-type lameness in animals. Topics covered will include the anatomy and physiology of the musculoskeletal system, the common causes of skipping-type lameness, and the techniques used to diagnose and treat these conditions. Participants will learn how to perform a lameness exam, including gait analysis, palpation, and diagnostic imaging. They will also learn how to develop a treatment plan for animals with lameness.
Learning Objectives
- Discuss the myriad of lameness presentations in dogs with a specific focus on regular intermittent lameness (skipping).
- Discuss the causes of intermittent lameness (skipping) in dogs.
- Describe the orthopedic tests that can be used to determine the cause of intermittent lameness skipping in dogs.
- By the end of the presentation, participants should be able to:
- Recognize the signs and symptoms of regular intermittent lameness (skipping) in dogs.
- Identify the possible causes of regular intermittent lameness (skipping) in dogs.
- Discuss the orthopedic tests that can be used to determine the cause of skipping in dogs.
- Describe the medical and surgical treatment options for skipping in dogs
Session 4: From The Shadow to The Light: Context and Solutions to Increasing Diversity in Veterinary Medicine - Collaboration with Niccole Bruno, DVM
According to the 2021 US Bureau of Labor and Statistics, less than 2% of veterinarians are Black, less than 5% Latino, and less than 6% Asian. The American Association of Veterinary Medical Colleges (AAVMC) reports that 70% of the DVM Class 2024 is white. With the recent Covid-19 pandemic, there was a massive uptake in unenrollment of Black, Indigenous, People of Color (BIPOC), men, and low-income students in veterinary school. Although this increase in demographic diversity is positive, it may contribute to a cultural divide in the veterinary profession. Improving diversity within the veterinary community will require an understanding of barriers faced by underrepresented students, the power of intentionality, and the thoughtful execution of impactful initiatives. A shared commitment towards these ideals will help to make the veterinary educational pathway more inclusive. This presentation will outline solutions for veterinary professionals to improve diversity.
Learning Objectives
- Understand the historical context of discriminatory practices in veterinary medical education. This includes understanding how these practices have shaped the experiences of BIPOC students in veterinary school and the disparities in the demographic makeup of veterinary schools today. To understand the solutions employed to ameliorate the demographic disparity and increase diversity.
- Identify how discrimination impacted the human-animal bond among historically disadvantaged groups. This includes understanding how implicit bias, structural racism, and other forms of disenfranchisement can impact today's human-animal bond. Understand solutions to enrich and grow the human-animal bond among minority populations.
- Understand the historical barriers to forming Inclusive professional communities within veterinary medicine. Discuss the strategies currently employed to advocate for creating more inclusive and equitable learning and work environments within veterinary medicine.

Cody Creelman, DVM
Dr. Cody Creelman is a veterinarian and practice owner in Canada. He was raised on a ranch in Northern Alberta, and became dedicated to pursuing a career in veterinary medicine at age 16. He obtained a BSc. in Animal Science in 2007 from the University of Alberta, and his Doctorate of Veterinary Medicine in 2011 from the Western College of Veterinary Medicine, University of Saskatchewan. After graduation, Dr. Creelman joined a beef cattle practice in Alberta and focused his clinical pursuits on cow-calf and feedlot medicine. In 2019, Dr. Creelman transitioned his career towards launching a companion animal veterinary brand called Fen Vet, and currently manages 2 practices in Alberta.
Session 1: Business Plans and Securing Financing
Session 2: Branding and Marketing Plan Before Day 1
Session 3: Current Trends and Opportunities with Services and Revenue Generation
Sessions 1-3 Description
This 3 hour workshop will cover:
- Mission Statement and find your Blue Ocean
- Vision and Strategy
- Defining goals of your new practice and reverse engineering your practice needs
- Feasibility assessment of a de novo practice
- Business Plan and Securing Financing
- Real Estate: Build or Buy, tips and tricks
- Clinic design and buildout
- Partnerships with vendors: Suppliers, equipment, insurance, PMS etc.
- Staffing a clinic de novo
- Strategic Branding and Marketing Plan before Day 1
- Current trends and opportunities with services and revenue generation
- Budgeting, measuring success, path to profitability
- Start Up Clinic Horror Stories: Hard Lessons Learned
- Hindsight is 20/20: Pivoting and adapting at milestones

Niccole Bruno, DVM
Dr. Niccole Bruno, is the CEO & Founder of BLEND, a veterinary hospital certification program in diversity, equity, & inclusion (DEI). Raised in Queens, New York, Dr. Bruno became interested in veterinary medicine at the age of 12 years old. Despite living in a “melting pot” of diversity, the inability to obtain mentorship from a minority veterinarian within her population was a daunting reality for this Afro-Latina.
During her undergraduate matriculation at Tuskegee University, Dr. Bruno not only achieved her Bachelor of Animal Science degree magna cum laude in 2002, she thrived amongst the educational support and representation she so deeply desired. Her love for veterinary medicine flourished at Tuskegee University and propelled her into the pursuit of her veterinary career.
While attending Cornell University School of Veterinary Medicine, she and fellow classmates developed VOICE (formally named Veterinary Students as One in Color and Ethnicity) in 2003, to aid in fostering an inclusive atmosphere for Cornell veterinary students, and bring campus-wide awareness to the deficits surrounding diversity in the veterinary profession. Dr. Bruno graduated from Cornell in 2006, receiving her Doctorate of Veterinary Medicine degree.
Dr. Bruno’s journey throughout her veterinary career has been thoroughly rewarding. Unfortunately, her navigation into veterinary medicine as a minority has had its share of challenges. During her career, the experiences of racism, misogyny, and stereotypical behaviors, caused Dr. Bruno to subliminally develop micro-aggressions and a sense of disengagement for a profession she once dearly loved. Nevertheless, her perseverance prevailed and the passion for veterinary medicine resumed when she was offered the role of Medical Director, for a local New York city veterinary hospital. For roughly eight years, her sincere and dedicated service as a hospital leader fueled her heartfelt endeavors to ensure a culture of diversity and inclusiveness.
Today, Dr. Bruno continues in her efforts of diversity, equity, and inclusion through speaking engagements, mentorship, and building the pipeline of BIPOC students (Black, Indigenous, and people of color) into the profession. Following completion of the Purdue University and Inclusion program in 2020, her awareness, continual exploration and study into the diversity deficiencies of our profession, ignited her vision to create BLEND. Dr. Bruno currently remains a member of the Cornell University Advisory Council, Texas Veterinary Medical Association (TVMA), National Association for Black Veterinarians, and Alpha Kappa Alpha Sorority, Inc., and serves as Advisory Board member for Pawsibillities and the DEI Commission for the American Veterinary Medical Association, (AVMA). In her spare time, she enjoys activities with her family, traveling, exercise, sports, and binge-watching her favorite shows.
Session 1 & 2: Cultivating and Leading a Diverse, Equitable and Inclusive Culture in Veterinary Medicine (Parts 1 & 2)
Veterinary medicine is afflicted with burnout, massive veterinary shortages, toxic workplace culture, and a lack of diversity. Leaders must recognize their role in embracing strategies promoting healthy workplace cultures and fostering belonging for our teams and communities. This presentation will outline the blendvet™ values and strategies for leaders to cultivate workplaces promoting DEIB.
Learning Objectives
- Review the state of veterinary medicine and highlight the barriers within the profession.
- Outline how diversity, equity, inclusion, and belonging (DEIB) training can influence workplace culture, patient care, and community engagement.
- Introduce the blendvet™ values in creating hospital environments that foster DEIB in practice.
Session 3: DEIB: Understanding Barriers in Veterinary Medicine and
According to the latest US Bureau of Labor & Statistics, veterinary medicine continues to be the least diverse medical profession in the United States, yet the demographics of our clientele are very diverse. This disconnect can strain our ability to effectively build a veterinary client-patient relationship (VCPR) and ensure client compliance when language, cultural and socioeconomic barriers exist in our examination rooms. Suppose the veterinary profession is expected to stay the same demographically. In that case, we must intentionally prioritize how we recruit, hire, train, and cultivate veterinary teams that are culturally able to engage with the communities we serve.
Learning Objectives
- Review the state of veterinary medicine demographically and outline the barriers encountered in veterinary examination rooms.
- Identify opportunities veterinary leadership and teams can embrace to embed diversity, equity, inclusion, and belonging (DEIB) into daily practice and improve client compliance.
Session 4: From The Shadow to The Light: Context and Solutions to Increasing Diversity in Veterinary Medicine - Collaboration with Courtney Campbell, DVM, DACVS-SA
According to the 2021 US Bureau of Labor and Statistics, less than 2% of veterinarians are Black, less than 5% Latino, and less than 6% Asian. The American Association of Veterinary Medical Colleges (AAVMC) reports that 70% of the DVM Class 2024 is white. With the recent Covid-19 pandemic, there was a massive uptake in unenrollment of Black, Indigenous, People of Color (BIPOC), men, and low-income students in veterinary school. Although this increase in demographic diversity is positive, it may contribute to a cultural divide in the veterinary profession. Improving diversity within the veterinary community will require an understanding of barriers faced by underrepresented students, the power of intentionality, and the thoughtful execution of impactful initiatives. A shared commitment towards these ideals will help to make the veterinary educational pathway more inclusive. This presentation will outline solutions for veterinary professionals to improve diversity.
Learning Objectives
- Understand the historical context of discriminatory practices in veterinary medical education. This includes understanding how these practices have shaped the experiences of BIPOC students in veterinary school and the disparities in the demographic makeup of veterinary schools today. To understand the solutions employed to ameliorate the demographic disparity and increase diversity.
- Identify how discrimination impacted the human-animal bond among historically disadvantaged groups. This includes understanding how implicit bias, structural racism, and other forms of disenfranchisement can impact today's human-animal bond. Understand solutions to enrich and grow the human-animal bond among minority populations.
- Understand the historical barriers to forming Inclusive professional communities within veterinary medicine. Discuss the strategies currently employed to advocate for creating more inclusive and equitable learning and work environments within veterinary medicine.

Ewan D. S. Wolff, PhD, DVM, DACVIM (SAIM)
Dr Wolff (they/them) comes from Washington, DC, originally and is a board-certified internal medicine specialist at BluePearl NE Portland. They are President-Elect of ASVNU, PrideVMC Industry Liaison, and currently serve on the scientific design review committee and IRB for BluePearl. They completed a PhD in vertebrate paleontology in 2007, and got their DVM from UW Madison in 2011. They completed a rotating internship at UW in 2012, and did a partial specialty oncology clinical trials internship at UW. They started their internal medicine residency at Massey University and completed their residency at Purdue University. They then completed an ACVIM Advanced Clinical Training Fellowship in nephrology and urology in 2017 and received their certificate of achievement in hemodialysis from UC Davis in 2018. Since finishing their fellowship they have practiced in Florida, Montana and Oregon.
They have mentored undergraduates, graduate students, professional students, specialty interns and residents and served as an internship director at Affiliated Veterinary Specialists. Currently they are a research mentor for residents and teach regional and national CE, as well as being a research assistant faculty member at UNM Honors College. Outside of daily practice and veterinary research, Dr. Wolff is involved in innovation work at BluePearl and advocacy for gender-diverse individuals in the veterinary profession. They also continue to work on paleopathology research in their spare time.
Session 1: Acute Kidney Injury 2023 Update
Learning Objectives
- Learn tips for early recognition of AKI.
- Learn common causes of primary and secondary AKI.
- Be able to discuss common accessible diagnostics for AKI including renal point-of-care ultrasound.
- Know the common treatment options for AKI.
- Know what to expect with recovery and discuss times to refer.
Session 2: Fluid Therapy 2023 Update
Learning Objectives
- Review of fluid balance in the body.
- Review of common intravenous fluid therapy options.
- Discuss standard fluid therapy recommendations.
- Review common emergency medicine and internal medicine considerations.
- Be able to discuss rationale for alternatives to intravenous fluids.
Session 3: Servant Leadership for Mentorship
Learning Objectives
- Discuss the aspects of servant leadership.
- Discuss how to shift the focus to the mentee.
- Are there economic benefits to good mentorship?
- Discuss a growth mindset in mentorship.
- How to continue to help when the mentoring relationship concludes.

Michael Jaffe, DVM, MS, CCRP Diplomate, American College of Veterinary Surgeons
Dr. Michael Jaffe is an Associate Professor and Service Chief of Small Animal Surgery at Mississippi State University CVM. Dr. Jaffe is a 1991 graduate of the University of Missouri College of Veterinary Medicine. He completed a 1-year companion animal internship and a 3-year small animal surgery residency at LSU where he also received his Master’s degree in Veterinary Clinical Science.
Dr. Jaffe practiced for 17 years in specialty surgical practice in Michigan and Arizona. He was also part of the founding faculty at Midwestern University College of Veterinary Medicine and remained on faculty for 4 years. He became a Diplomate of the American College of Veterinary Surgeons in 2002, and a Certified Canine Rehabilitation Practitioner in 2017.
Session 1: Tips to Improve the Success of Small Animal Surgery of the Urinary Tract
This topic discusses basic urinary tract surgery procedures for the small animal practitioner. A discussion and helpful tips for performing successful PU surgery, cystotomy, urethrotomy, and urethral retro-hydropulsion are covered. The surgical procedures, indications, and post-op care of these patients are discussed.
Learning Objectives
- Attendees will learn the basic principles of urinary tract surgery
- Attendees will learn tips for enhancing their surgical technique for cystotomy, urethral obstruction, uroabdomen, perineal urethrostomy and other surgical procedures of the urinary tract
- Attendees will learn post-operative care for cystotomy, urethrotomy, and PU surgeries
Session 2: Treating Challenging Perianal and Perineal Disease in Dogs
This topic discusses diagnosis and treatment of common perineal and perianal diseases. A discussion and helpful tips for diagnosing and treating perianal fistula, anal sacculitis, anal sacculectomy surgery, rectal prolapse, anal tumors are covered. The surgical procedures, indications, and post-op care of these patients are discussed.
Learning Objectives
- Attendees will learn the most common disorders of the perineal and perianal region of dogs and cats
- Attendees will learn the diagnosis and treatment of anal sacculitis, neoplasia, perianal fistula, rectal prolapse, and other disorders
- Attendees will learn to differentiate between cases requiring surgical management from those requiring non-surgical management
Session 3: Tips to Improve the Success of Small Animal Gastrointestinal Surgery
This lecture discusses surgical techniques and tips for common GI surgeries including gastrotomy, gastropexy, enterotomy, and intestinal resection/anastomosis. Diagnosis, surgery, and post-op care of patients is covered.
Learning Objectives
- Attendees will learn techniques for managing the common surgeries performed on the GI tract
- Attendees will learn tips for improving their surgical technique when performing gastrotomy, enterotomy, and intestinal resection/anastomosis
- Attendees will learn pre-op and post-op care principles for patients undergoing surgery of the GI tract

Peter Weinstein, DVM, MBA
Dr. Peter Weinstein is a husband, father, pet parent, veterinarian, and leader.
He has been involved with virtually all aspects of veterinary practice from a 15-year-old kennel kid to a hospital owner.
Organized veterinary medicine has been a passion as well with various roles and leadership and presidencies of Southern California VMA, California VMA, and Vet Partners.
He is a published author, most notably of the EMyth Veterinarian-Why Most Veterinary Practices Don’t Work and What to Do About It.
Currently, he teaches business and finance at the Veterinary College of Western University of Health Sciences.
He likes to think of himself as a free-thinking change agent and disruptor who, because he has a daughter who just graduated from veterinary school, is working for an even better veterinary profession in the future.
Session 1: Taking the Pain Out of the Money Talk
Talking to clients about money is one of the most uncomfortable conversations that we have in practice. Sometimes the difference between life and death is determined by the effectiveness and ease of this conversation. Perfecting this discussion is needed to decrease the fear, anxiety and pain that results from presenting the invoice and discussing the payment options.
Learning Objectives
- Identify why the money talk is so difficult, why you need a financial policy, discuss who should talk about what, and how to ensure no surprises
- Creating a financial policy; scripting the money talk; simplifying the money talk; and getting comfortable with talking money
Session 2: Making Your Practice Operations Cook Book a Recipe for Success
Do you feel as if everyday you are returning to square one when it comes to training? Are you re-inventing the wheel from 800 AM to 600 PM? Is there no consistency in what your team is doing between people, each day, let alone each hour? You need an Operations Manual or Cook Book full of processes or recipes that everybody can refer to and be taught by to provide a consistent experience for every stakeholder in your practice.
Learning Objectives
- Understand what systems and processes are, understand why consistency improves efficiency and profitability, and learn how to create an operations manual
Session 3: Using a Hiring Team to Build Your Team
Hiring correctly is an art and science. Learn to integrate the entire team into the hiring process to ensure choosing a new team member that matches the practice culture and values.
Learning Objectives
- Discuss the steps in hiring, what a hiring team is, and how to use a hiring team for the hiring process
Session 4: How to Be High Tech and High Touch
With all of the new “toys” available, sometimes we lose sight of the fact that it isn't the toys but the pet that we should be focusing on. If we look at these new high-tech resources as aids to help us provide better care for our patients, they are no longer just tools but a means for pets to live more comfortable and happier lives. Learn how to communicate the difference between some high-tech gizmo and a high-touch lifesaver
Learning Objectives
- Discuss what technologies are available for practice, how to integrate technology, and how to combine technology and touch-ology for optimal client experiences

Dr. Michele Drake
Dr. Michele Drake is the Founder of The Drake Center for Veterinary Care and Co-Founder and Chief Veterinary Officer for GeniusVets. She is a leading progressive voice in the veterinary industry and the owner of a top-performing veterinary practice. The Drake Center is an 11-doctor, 50+ employee practice that consistently outperforms competitors and industry averages by delivering top-quality care and an exceptional client and employee.
The 10 Steps to Attract Doctors & Staff While Building Stronger Client Relationships
While nearly every veterinary practice in the country is currently seeking to hire doctors and staff, the challenge to become a "practice of choice" and stand out from the crowd is more important than ever. Learn strategies for attracting a steady stream of resumes while better supporting your team and retaining those top doctors and staff.
Learning Objectives
- Establishing the owner’s mission, values and culture
- Understanding of how quality candidates determine where they will work
- Winning the interview and beyond

Laila Proenca, MV, DVM, MS, PhD, DACZM
Dr. Proença (MV, MSc. PhD, DVM, DACZM) is the founder and CEO (Creative Envisionary Opinionated) of VETAHEAD. She is moving the needle in the veterinary space alongside VETAHEAD's teams. Their "why": No species left behind. What they do: Empower veterinary professionals through knowledge. Their how: Make Zoological (exotic) Medicine accessible by providing professional online courses at vetahead.vet.
Rabbit Anesthesia: Learn to Be Less Reliant on Inhalant Anesthetics and Monitor Your Patient Effectively
We will explore how clinicians can be less resilient on gas anesthesia, while providing adequate stable and constant anesthetic planes, utilizing CRIs and multi-modal anesthesia. Monitoring techniques including ECG, blood pressure, ETCO2, and similar will be discussed.
Learning Objectives
- Learn particularities of the anesthetic considerations in rabbits
- Learn how to recognize clinical signs of pain in rabbits
- Learn how to properly monitor rabbits during anesthesia
- Learn multi-modal anesthetic protocols for rabbits

Jess Trimble, DVM
Dr. Jess is the Chief Veterinary Officer of Anipanion, a leading veterinary telehealth platform. She speaks and consults on telehealth implementation in clinical practice, was a co-author of the "2021 AAHA/AVMA Telehealth Guidelines for Small-Animal Practice", and is passionate about how new technologies can improve the lives of the whole veterinary team while also improving pet health and making care more affordable. Dr. Jess is a University of Illinois CVM graduate, and grew up on a small farm in central IL. After graduation, she practiced for several years in general practice, urgent care, and housecall settings. Since 2016, Dr. Jess has been involved in a variety of veterinary startups and continues to advise several companies. In her spare time, Jess enjoys traveling with her husband, hikes with her dog, gardening, and painting.
Session 1: Telehealth- Real-Life Medical Use Cases and Case Studies
In this session, we’ll discuss how to set up clients for success in a virtual visit, how to coach pet owners through obtaining patient medical data at home, what tools pet owners can use to to get data we can trust. We’ll discuss multiple medical case studies using telehealth and connected care. This course will help you understand the spectrum of care of telehealth, and how it can be used to support virtually any patient.
Learning Objectives
- Understand virtual medical data gathering for pet owners
- Creating your practice's standards of care and protocols
- Learn about the types of virtual care you can provide using real cases
Session 2: Connected Care in Practice: Using Telehealth to Improve Patient Care
This session will introduce how to provide a continuum of telehealth for a patient, with a high standard of medical care. We’ll discuss what new technologies are available to get high-quality medical data in a telehealth setting and how to integrate them into your practice. We’ll also go through multiple real-life medical case studies using telehealth and connected care. Attendees should use this course to improve their current telehealth offerings and learn how to use new technologies to improve their patient outcomes.
Learning Objectives
- Learning how to use telehealth as part of a continuum of care; Understand what new technologies and tools are available for use in virtual care
- Review medical cases using remote monitoring, smart devices, and other telehealth tools.

Adam Greenbaum
Once upon a time, I was a marketing whiz, always looking for the next big thing. My early days were filled with dabbling in up-and-coming technologies, helping startups and big brands rake in the dough. It was a wild ride, leading to awards, a memorable session at 500 startups, and friendships that will last a lifetime.
In 2015, I decided to dive into the entrepreneurial world with Greenbaum Digital. It was an adventure, helping brands across the globe, but my heart kept pulling me elsewhere. So, in 2016, I launched WhiskerCloud—a perfect blend of technology and my love for pets.
Six exciting years of breaking molds and growing like crazy ended in 2022 when WhiskerCloud was acquired. But don't worry, I'm still at the helm, working closely with our partners like PetDesk, Vetstoria, Kontak, and Groomer.io. Together, we're pushing the boundaries of what's possible in the pet industry.
When I'm not in the office, you can find me at the beach, soaking up the sun with my wife, Elizabeth, and our dogs, Sophie and Baxter. We even tried bringing our cat, Nala, once. Let's say she wasn't exactly thrilled.
From marketing maestro to tech entrepreneur, my journey has been filled with ups, downs, twists, and turns. But one thing's for sure: I'm pumped to keep steering WhiskerCloud to new horizons, one paw at a time!
Session 1: AI in the Veterinary Practice
Join Adam Greenbaum, CEO of WhiskerCloud, for a dynamic session that will transform your practice with cutting-edge AI technologies. Learn how to organize your notes like a well-oiled machine, craft content that resonates with pet owners, and leverage automation to enhance both workspace and client experience. Whether tech-savvy or new to digital tools, you'll walk away with practical insights that promise a bright, tech-forward future for your clinic.
Learning Objectives
- Teach how to build workflows and automations in the clinic
- Understanding the risks of AI tools
- How to use specific AI tools inside of the clinic
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