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Beyond Medicine Workshop

Medical knowledge is only one piece of the puzzle in a successful veterinary career.

Beyond the exam room, the surgical suite, and the hours studying the latest research, the challenges facing veterinary professionals have to do with running a business, collaborating with a team, and finding purpose in the daily work.

AAHA has partnered with Zoetis Petcare to design an enlightening, blended learning experience for every member of the veterinary team who wants to gain hands-on skills for the nonmedical part of the job, such as client communications, overcoming professional challenges, and caring for your own wellbeing.

Earn eight (8.0) RACE-approved CE hours upon completion of the four-hour online e-learning program, then join us for one of the upcoming four-hour “in-person” virtual events.

This FREE workshop is open to all practices, including those not accredited by AAHA.

Upcoming virtual workshops

October 30 - Registration now open!

Register now

November 13

December 4

January 22

February 5

All workshops take place on Saturdays from 8:00 am–12:00 pm Mountain Time.
Open to: All veterinary professionals

Brought to you by 

Zoetis_Petcare.pngIn the virtual Beyond Medicine Workshop, you will . . .

  • Earn eight (8.0) RACE-approved CE hours.
  • Uncover factors that hold you back from achieving professional goals.
  • Create an innovation and wellbeing action plan including personalized next steps.
  • Learn tools to reduce day-to-day communication barriers with clients and co-workers.
  • Build confidence in talking about the cost and value of veterinary care.
  • Practice using real-world client scenarios.

Agenda


Welcome and intros
Tara Bidgood, DVM - Zoetis Pet Care
Judy Rose Lanier, CVPM, CVA - AAHA Learning Programs Manager

Personal Innovation Deep Dive - Part 1

Business model innovation can have a stronger, swifter impact on profit margins than service or product innovation, it can disrupt established industries, and it can lead to exciting and vibrant cultures that attract top talent.  What about personal innovation?  During this interaction-infused program, Dr. Mia Cary will facilitate a conversation that builds on her e-learning modules and centers on five building blocks of personal innovation that mirror the cornerstones of business model innovation.

 

Break - 5 minutes

 

Personal Innovation Deep Dive - Part 2

During this session Mia will reinforce key concepts with breakout activities and an interactive game, with prizes! Participants will also be invited to create an actionable personal innovation roadmap that includes tips and tools for preventing and overcoming barriers to professional growth and personal innovation.

 

Break - 10 minutes

 

The Anatomy of an Effective Healthcare Recommendation - Part 1

Bringing together the tools and information introduced during his two e-learning modules, through an interactive session, Dr. Jason Coe will present participants with a practical framework that can be used by veterinary professionals to inform their delivery of a veterinary healthcare recommendation that has value to a client. 

Break - 5 minutes

The Anatomy of an Effective Healthcare Recommendation - Part 2

In this section, Jason will introduce participants to the ‘Value Matrix’, a communication tool that can be used to help convey the value of veterinary care to a client. 

 

Learning Facilitators

Mia Cary, DVM

Dr. Mia Cary, a 1999 University of Florida College of Veterinary Medicine graduate (Go Gators!), is a consultant, coach, speaker, and facilitator specializing in leadership, communication, inclusion, and collaboration. Her purpose is activating others to thrive. She is the former Chief of Professional Development and Strategic Alliances for the American Veterinary Medical Association,  Chief Innovation Officer for the North American Veterinary Community, and is a past president of the American Association of Industry Veterinarians. Dr. Cary is an advocate for the veterinary profession, serves on the board of advisors for the Veterinary Entrepreneurship Academy, is CEO and Change Agent at Cary Consulting and CEO of the Pride Veterinary Medical Community (PrideVMC). Prior to her work with the AVMA, Dr. Cary held education and leadership roles at the NAVC, Boehringer Ingelheim, and Novartis Animal Health and worked as a small animal practitioner in Gainesville, FL.  She resides with the Cary Crew in Greensboro, NC  and recognizes the Eno, Sappony, and Shakori nations on whose land she lives and works.

 

Jason Coe, DVM, PhD

Dr. Jason Coe is a Professor at the Ontario Veterinary College in Guelph, Ontario, Canada. After graduating from the College in 2001, he returned from mixed-animal practice to complete a PhD in the area of veterinary communications in 2008. In the same year, Jason joined the Ontario Veterinary College in the Department of Population Medicine where he has established an active research program examining the human-animal bond as well as the role of interpersonal communications on the outcomes of veterinary care.  In his current role at the College, he coordinates the clinical-communication curriculum across all 4 years of the veterinary program and is involved in teaching students about the relationships that exist between people and animals.  

Over the past decade, Jason has established an international reputation for his leadership in veterinary communications, primary-care veterinary education and understanding the human-animal bond. He has published over 80 peer-reviewed journal articles, contributed to several book chapters and is regularly invited to speak nationally and internationally at scientific and continuing-education conferences. Jason currently holds the VCA Canada Chair in Relationship-Centred Veterinary Medicine (2021-2026), at the Ontario Veterinary College, dedicated to research and education in communication and relationship-building to improve the outcomes of veterinary care. In 2021, Jason was honoured with the AVMA’s Bustad Companion Animal Veterinarian of the Year Award for his notable contributions to the veterinary profession.