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The Waiting Game: How to Be Irresistible to New Associates

Looking for your next employee match-made-in-heaven? Get ready to play The Waiting Game! In this Dating Game-inspired session, we'll discuss how to market to future employees and find out if your practice is a "catch" or "release" by looking at things like your job ads to find out if they are helping or hurting the hiring process. Come join the fun to find out who will end up with the final stethoscope!


  • How to write- and how NOT to write!- the perfect job ad
  • Does your website help or hurt your ability to attract talent?
  • What are realistic expectations for new employees?


playful-puppy-icon.pnginnovative-iguana-icon.png What do these icons mean? Take our quiz to find out what animal you are and what courses suit you best! 


Bill Schroeder

bill schroeder

Bill Schroeder is an entrepreneur, international speaker, veterinary thought leader, and digital marketing enthusiast who has, for the past 24 years, leveraged his love of people and pets to help veterinary practices grow and thrive. He sits on the Board of Directors for VetPartners, teaches within the MBA program at Purdue University, and can be found teaching from many of the veterinary conference stages around the world.

Bill owns InTouch Practice Communications (www.InTouchVet.com), a full-service digital marketing agency built specifically for the veterinary community. His firm and more than 7,000 client success stories are the basis for his totally non-commercial talks. This unique view into the techniques and principles that are actually making the most impact drive his classes to be extremely relevant and empowering as the content is drawn from actual experience. It’s the stuff that works. Bill will teach you how to implement these things in your practice.

As a former United States Marine, he is a forever patriot and eagerly supports many veteran’s causes. Bill lives in the Chicago suburbs with his wife Katie, daughters Madison and Lilly, and their very jealous schnauzer, Olive. You’ll find Bill’s sessions to be extremely interactive, high energy, humorous (said one guy at one conference), and above all… meaningful.

Rebecca Rose, CVT

rebecca rose

Rebecca Rose, CVT, cares about and understands veterinary teams. She graduated from Colorado Mountain College in Glenwood Springs, Colorado, in 1987 with a degree in veterinary technology. She is president and founder of CATALYST Veterinary Professional Coaches, LLC.  

Rebecca’s diverse career makes her an expert in team development and creating an enjoyable work environment. She’s been a veterinary technician at a mixed-animal practice, managed two AAHA-accredited practices, and was the first paid administrator to the Colorado Association of Certified Veterinary Technicians (CACVT).  

She has industry council experience and has done extensive association work, including serving as president of the CACVT and the National Association of Veterinary Technicians in America (NAVTA). She facilitates interactive workshops at local, state, and national Veterinary Medical Associations, and she created and delivered Speaker Communication & Training Programs along with AVMA leaders. She’s been published by AAHA as well as in veterinary medical publications, Veterinary Practice News, and a peppering of blogs with colleagues.   

Above all, Rebecca finds great joy in assisting veterinary teams as they reach their highest potential to thrive.