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Trust: Harness the Power of Authentic Relationships to Increase Trust and Client Engagement

What really drives trust and customer loyalty today? How do you get deep customer and client engagement time after time? Dr. Josh Packard harnesses insights from sociological research to show some surprising answers about the way our society has changed in the last decade. Trust is simply not earned by being right or the best . . . It’s all about a particular kind of relationship. In this insightful talk, you’ll understand how the nature of trust and authority have shifted and how you can grow your relational authority with your customers, clients, and members.


  • Learn how the shifting nature of trust impacts every sector of our world
  • Understand how to increase your influence by leveraging the power of sociological insights
  • Identify practices that decrease trust and skepticism, and learn how to avoid them

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Josh Packard

josh packard

Josh Packard’s research-driven insights reveal opportunities that organizations, entrepreneurs, and executives have been conditioned to ignore. As an expert in organizational commitment and design, he helps them think differently to drive true and lasting innovation and client engagement. He has a passion for translating complex academic ideas into accessible and actionable insights to engage and inspire today’s new, modern workforce that has shifted dramatically in recent years.

Josh hosts "The Bias Disruption" podcast, which uses social science to look at how blind spots, biases, and preconceived ideas can impact organizations. He is a sociologist, professor, and researcher at the University of Northern Colorado, where he also serves as the executive director of the Social Research Lab. His research has appeared in numerous academic and trade publications. He has a bachelor's degree in English from Texas Lutheran University, and a master's and PhD in sociology from Vanderbilt University.