Veterinary Management Series: Culture, HR, and Marketing

Ready for your practice to THRIVE?

Now more than ever, culture is the key to a thriving practice. It affects everything you do, from who you hire to how you bond with clients. Learn how to leverage a healthy culture to achieve success in all areas of your practice with Veterinary Management Series: Culture, HR, and Marketing.

The newest addition to AAHA's practice management CE offerings goes beyond a cursory overview to delve deep into the management topics you’ve told us you want more of, from developing HR best practices to creating a winning—and manageable—digital marketing plan. Attendees will return to their practice ready to:

You'll walk away with 28 CVPM-qualified CE hours and more in-depth knowledge about:

  • Improve practice culture and achieve team buy-in through engagement and motivation
  • Effectively perform and utilize employee evaluations
  • Recruit, train, and mentor a team of superstars
  • Create and effectively execute a custom digital marketing plan
  • And more
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Agenda

Day 1

7:30–8:00 a.m.

Registration/continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Introduction and Ice Breaker
Kerry Plemmons

10:15 a.m.–Noon

Ice Breaker (cont.)

Noon–1:00 p.m.

Networking lunch (provided)

1:00–3:00 p.m.
 

Practice Culture
Kerry Plemmons

3:15–5:00 p.m.

Practice Culture (cont.)

5:30–7:00 p.m.

Welcome dinner at the Hampton Inn

Day 2

7:30–8:00 a.m.

Continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Human Resources

10:15 a.m.–Noon

Human Resources (cont.)

Noon–1:00 p.m.

Networking lunch (provided)

1:00–3:00 p.m.
 

Human Resources (cont.)

3:15–5:00 p.m.

Human Resources (cont.)

Day 3

7:30–8:00 a.m.

Continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Digital Marketing
Bill Schroeder

10:15 a.m.–Noon

Digital Marketing (cont.)

Noon–1:00 p.m.

Networking lunch (provided)

1:00 p.m.-3:00 p.m.
 

Digital Marketing (cont.)

3:15–5:00 p.m.

Digital Marketing (cont.)

Day 4

7:30–8:00 a.m.

Continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Activity: Customized Digital Marketing Implementation Plan
Bill Schroeder

10:15 a.m.–Noon

Activity: Customized Digital Marketing Implementation Plan (cont.)

Noon

Adjourn

Location

Hampton Inn Denver West Federal Center

137 Union Blvd
Lakewood, CO 80228

The official hotel for Veterinary Management Series: Culture, HR, and Marketing, is the Hampton Inn Denver West Federal Center. Southwest of the Denver city center but within reach of major attractions, the Hampton Inn Denver West Federal Center is located near a large retail area with restaurants, shops, grocery stores, and movie theaters, and offers complimentary shuttle service within five miles of the hotel.

For more information on the Hampton Inn Denver West Federal Center and local places to visit, check out the local guide or call
303-969-9900.

Hotel reservations
Please make your reservations directly with the Hampton Inn Denver West Federal Center by calling 303-969-9900. Be sure to make your hotel reservation by the deadlines listed below and identify yourself as an attendee of the American Animal Hospital Association meeting to receive the preferred group rate.

Please note that if you will be using a credit card that is not in your name to pay for your room you will need this credit card authorization form completed and signed by the credit card holder to present to the hotel. 

Hotel reservation deadlines
Please make your reservation no later than the dates below to receive the preferred group rate:
April 9, 2019 is the hotel reservation deadline for the May 1–4, 2019 course.

Hotel rates
May 1–4, 2019
Room rate: $129 single/double, plus tax. 
Reserve your room here.

Check-In: 3:00 p.m. (Please advise the hotel if you require an early check-in.) 
Check-out: Noon (Please advise the hotel if you require a late checkout.)

Transportation
There are several shuttle services available at Denver International Airport (DIA). Please visit their website for a listing of carriers going to Lakewood, Colorado.

Be mindful not to book your return flight before 4:00 p.m. on the final day of the program.

Learning facilitators

David McCormick

David McCormick is a veterinary practice management teacher, speaker, and consultant with a focus on practice valuation, ownership issues, and buy-sell transaction facilitation. He is a member of the Institute of Business Appraisers and a past president of VetPartners, formerly the Association of Veterinary Practice Management Consultants and Advisors.

 

 

Brenda Tassava, CVPM, CVJ

Brenda Tassava, CVPM, CVJ Practice Management Consultant New Orleans, LA Brenda is an artist turned management consultant, so she’s always looking at things from a unique and creative perspective. She brings more than 18 years of practical veterinary business experience to her practice consults. The author of the book, Social Media for Veterinary Professionals, and an experienced leader who has taken practices to award-winning levels of recognition when it comes to workplace culture, Brenda approaches consulting in a “whole-istic” manner. She believes that when you invest in great people and paint a vision for them to work towards, prosperity and profitability are natural outcomes. When Brenda’s not busy lecturing and visiting practices all over North America, you’ll find her in her art studio, painting and chatting away with Eowyn, her African Grey parrot.


Kevin C. Paul 

Kevin C. Paul has devoted more than 20 years to assisting employers with everything from hiring to retiring. Kevin works with companies of all sizes as they recruit new employees, draft employment policies and handbooks, and manage disciplinary issues, terminations, and reductions in force. He assists management in determining who’s an employee and who’s an independent contractor, and prepares employment and professional services agreements. He also trains employers on how to avoid discrimination, retaliation, and wrongful discharge claims, and represents companies when claims arise. These days, Kevin and his firm spend time helping employers understand what they do—and don’t—have to do to comply with healthcare reform.


Jody Witmer

Jody Witmer comes from New York, but now, after living in Colorado for 25 years, calls Colorado home. Jody trains, facilitates, and speaks nationwide in a variety of corporate and educational settings, including Fortune 500 companies, small businesses, and universities. For the last 20 years, Jody has been helping clients achieve substantive and lasting improvements in individual, team, and organizational effectiveness. Her clients find her to be an outstanding listener, an astute observer, an honest provider of direct and relevant feedback, and a highly trusted partner and guide. Jody’s intention and passion is to help leaders evoke excellence in themselves and their organizations.

“Like others, I was promoted to hospital manager by working up the ranks over several years. Those years provided tons of knowledge and experience, but this program taught me that I was not using my skills in the most effective ways. I learned how to better prioritize my goals, direct my staff, and use my time. Now I feel like a newly polished, respected professional who will better my hospital and lead my staff in a positive direction. I would recommend this program to any manager."

Sharon Klein, Hospital Manager

Animal Hospital in Fairfield