Veterinary Management Series

Practice Essentials

Essential skills for an exceptional practice

Register now

Since 1998, Veterinary Management School (VMS) has armed new and up-and-coming managers with the tools they need to increase their value and effectiveness while putting their practices on the path to success.

Led by experts in the veterinary industry, the curriculum of this popular and trusted program—now named Veterinary Management Series: Practice Essentials—is regularly updated to keep up with changes in the profession and designed to be implemented immediately.

You'll walk away with 28 CVPM-qualified CE hours and more in-depth knowledge about:

  • Accounting and practice finance principles
  • Employment law
  • Internal and external marketing best practices
  • Inventory management
  • Medical records management
  • Your team's—behavioral strengths and challenges.

Next session: April 15 - 18

Notify me when August session registration is open.
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Course Agenda

Day 1

7:30–8:00 a.m.

Registration/continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Basic Accounting and Practice Finance, Part 1
David McCormick

10:00-10:15 a.m.

Break

10:15-Noon

Basic Accounting and Practice Finance, Part 1 (continued)

Noon-1:00 p.m.
 

Networking lunch (provided)

1:00-3:00 p.m.

Medical Records Management
Judy Rose Lanier

3:00-3:15 p.m.

Break

3:15-5:00 p.m.

The Power of Emotional Intelligence, Self-Awareness & Leadership
Dr. Deb Stone

5:30-7:00 p.m.

Welcome Dinner at the Hampton Inn

Day 2

7:30–8:00 a.m.

Continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Basic Accounting and Practice Finance, Part 2
David McCormick 

10:00-10:15 a.m.

Break

10:15–Noon

Basic Accounting and Practice Finance, Part 2 (continued)

Noon–1:00 p.m.

Networking lunch (provided)

1:00–3:00 p.m.
 

Inventory Management
Amanda Easley

3:00-3:15 p.m.

Break

3:15–5:00 p.m.

Inventory Management (continued)

Day 3

7:30–8:00 a.m.

Continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Behavioral Styles and Communication (DiSC)
Jody Witmer

10:00-10:15 a.m.

Break

10:15–Noon

Behavior Styles (continued)

Noon–1:00 p.m.

Networking lunch (provided)

1:00 p.m.-3:00 p.m.
 

Marketing Management
Brenda Tassava

3:00-3:15 p.m.

Break

3:15–5:00 p.m.

Marketing Management (continued)

Day 4

7:30–8:00 a.m.

Continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Employment Law
Kevin C. Paul

10:00-10:15 a.m.

Break

10:15 a.m.–Noon

Employment Law (continued)

Noon

Adjourn

Culture, HR, and Marketing

Because your practice deserves to thrive

Register now

Now more than ever, culture is the key to a thriving practice. It affects everything you do, from who you hire to how you bond with clients. Learn how to leverage a healthy culture to achieve success in all areas of your practice with Veterinary Management Series: Culture, HR, and Marketing.

The newest addition to AAHA's practice management CE offerings goes beyond a cursory overview to delve deep into the management topics you’ve told us you want more of, from developing HR best practices to creating a winning—and manageable—digital marketing plan. Attendees will return to their practice ready to:

You'll walk away with 28 CVPM-qualified CE hours and more in-depth knowledge about:

  • Improve practice culture and achieve team buy-in through engagement and motivation
  • Effectively perform and utilize employee evaluations
  • Recruit, train, and mentor a team of superstars
  • Create and effectively execute a custom digital marketing plan

Next session: May 13 - 16

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Course Agenda

Day 1

7:30–8:00 a.m.

Registration/continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Human resources
Rachel Schultz Hendricks

10:00-10:15 a.m.

Break

10:15-Noon

Human resources (continued)
Rachel Schultz Hendricks

Noon-1:00 p.m.

Networking lunch (provided)

1:00-3:00 p.m.
 

Human resources (continued)
Rachel Schultz Hendricks

3:00-3:15 p.m.

Break

3:15-5:00 p.m.

Human resources (continued)
Rachel Schultz Hendricks

5:30-7:00 p.m.

Welcome dinner at the Hampton Inn

Day 2

7:30–8:00 a.m.

Continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Practice culture
Kerry Plemmons

10:00-10:15 a.m.

Break

10:15-Noon

Practice culture (continued)
Kerry Plemmons

Noon-1:00 p.m.

Networking lunch (provided)

1:00-3:00 p.m.
 

Practice culture (continued)
Kerry Plemmons

3:00-3:15 p.m.

Break

3:15-5:00 p.m.

Practice culture (continued)
Kerry Plemmons

Day 3

7:30–8:00 a.m.

Continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Digital Marketing
Bill Schroeder

10:00-10:15 a.m.

Break

10:15-Noon

Digital Marketing (continued)
Bill Schroeder

Noon-1:00 p.m.

Networking lunch (provided)

1:00-3:00 p.m.
 

Digital Marketing (continued)
Bill Schroeder

3:00-3:15 p.m.

Break

3:15-5:00 p.m.

Digital Marketing (continued)
Bill Schroeder

Day 4

7:30–8:00 a.m.

Continental breakfast (for guests of the Hampton Inn)

8:00–10:00 a.m.

Activity: Customized digital marketing implementation plan
Bill Schroeder

10:00-10:15 a.m.

Break

10:15-Noon

Activity: Customized digital marketing implementation plan
Bill Schroeder

Noon

Adjourn

 

Learning Facilitators

David McCormick

David McCormick is a veterinary practice appraiser, broker and transaction specialist. Respected among veterinary colleagues as an expert in appraisals and brokerage, he helps current and future practice owners reach their goals. He teaches regionally, nationally and internationally on topics such as practice value & practice financial health, buying/selling a practice, exit planning and practice ownership issues. He operates Simmons Mid-Atlantic and Simmons Great Lakes with his partner and father, Larry McCormick, DVM, MBA, CBA.

Brenda Tassava, CVPM, CVJ

Brenda Tassava, CVPM, CVJ Practice Management Consultant New Orleans, LA Brenda is an artist turned management consultant, so she’s always looking at things from a unique and creative perspective. She brings more than 18 years of practical veterinary business experience to her practice consults. The author of the book, Social Media for Veterinary Professionals, and an experienced leader who has taken practices to award-winning levels of recognition when it comes to workplace culture, Brenda approaches consulting in a “whole-istic” manner. She believes that when you invest in great people and paint a vision for them to work towards, prosperity and profitability are natural outcomes. When Brenda’s not busy lecturing and visiting practices all over North America, you’ll find her in her art studio, painting and chatting away with Eowyn, her African Grey parrot.

Kevin C. Paul

Kevin C. Paul has devoted more than 20 years to assisting employers with everything from hiring to retiring. Kevin works with companies of all sizes as they recruit new employees, draft employment policies and handbooks, and manage disciplinary issues, terminations, and reductions in force. He assists management in determining who’s an employee and who’s an independent contractor, and prepares employment and professional services agreements. He also trains employers on how to avoid discrimination, retaliation, and wrongful discharge claims, and represents companies when claims arise. These days, Kevin and his firm spend time helping employers understand what they do—and don’t—have to do to comply with healthcare reform.

Jody Witmer

Jody Witmer comes from New York, but now, after living in Colorado for 25 years, calls Colorado home. Jody trains, facilitates, and speaks nationwide in a variety of corporate and educational settings, including Fortune 500 companies, small businesses, and universities. For the last 20 years, Jody has been helping clients achieve substantive and lasting improvements in individual, team, and organizational effectiveness. Her clients find her to be an outstanding listener, an astute observer, an honest provider of direct and relevant feedback, and a highly trusted partner and guide. Jody’s intention and passion is to help leaders evoke excellence in themselves and their organizations.

Deborah A. Stone, MBA, PhD, CVPM

Deborah Stone owns and operates Stone Veterinary Practice Management (StoneVPM) and VetWorldMedia based in Austin, Texas. She has been involved with the veterinary profession for more than thirty years and has experience in specialty, emergency and general practice management. She earned an MBA with a concentration in business management and completed her PhD in Organizational Leadership. Deborah is a Certified Veterinary Practice Manager, accredited from the Veterinary Hospital Managers Association. Deborah devotes much of her time toward community service activities and holds memberships with many associations. She is the American Veterinary Medical Association’s Digital Education Lead, international and national speaker, and published author. Deborah enjoys spending time with her family as well as performing with her bands the LaxaTones, No-Lo Prophets and Barkin’ Cats.

Location

Hampton Inn Denver West Federal Center

137 Union Blvd
Lakewood, Colorado 80228

The official hotel for Veterinary Management Series: Practice Essentials is the Hampton Inn Denver West Federal Center. Southwest of the Denver city center but within reach of major attractions, the Hampton Inn Denver West Federal Center is located near a large retail area with restaurants, shops, grocery stores, and movie theaters, and offers complimentary shuttle service within five miles of the hotel.

For more information on the Hampton Inn Denver West Federal Center and local places to visit, check out the local guide or call
303-969-9900.

Hotel reservations

Please make your reservations directly with the Hampton Inn Denver West Federal Center by calling 303-969-9900. Be sure to make your hotel reservation by the deadlines listed below and identify yourself as an attendee of the American Animal Hospital Association meeting to receive the preferred group rate.

Please note that if you will be using a credit card that is not in your name to pay for your room, you will need this credit card authorization form to be completed and signed by the credit card holder to present to the hotel. 

Hotel rates and deadlines

April 14-18, 2020 (VMS: Practice Essentials)
Room rate: $124 single/double, plus tax.
Rate deadline: March 24, 2020 
Reserve your room

May 12-16, 2020 (VMS: Culture, HR, and Marketing)
Room rate: $134 single/double, plus tax. 
Rate deadline: April 21, 2020
Reserve your room

Check in: 3:00 p.m. (Please advise the hotel if you require an early check in.) 
Checkout: Noon (Please advise the hotel if you require a late checkout.)

Transportation

There are several shuttle services available at Denver International Airport (DIA). Please visit their website for a listing of carriers going to Lakewood, Colorado.

Be mindful not to book your return flight before 4:00 p.m. on the final day of the program.

“Like others, I was promoted to hospital manager by working up the ranks over several years. Those years provided tons of knowledge and experience, but this program taught me that I was not using my skills in the most effective ways. I learned how to better prioritize my goals, direct my staff, and use my time. Now I feel like a newly polished, respected professional who will better my hospital and lead my staff in a positive direction. I would recommend this program to any manager."

Sharon Klein, Hospital Manager

Animal Hospital in Fairfield