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Veterinary Management Series

AAHA is closely monitoring developments related to COVID-19 and we will continue to follow recommended public health guidelines leading up to all scheduled AAHA events. All Veterinary Management Series events in 2020 will now be held virtually. Please refer to the World Health Organization and the Centers for Disease Control for specific information related to COVID-19.

 

Practice Essentials

Essential skills for an exceptional practice

Now being held virtually!

Register now

Veterinary Management Series: Practice Essentials arms new and up-and-coming managers with the tools they need to increase their value and effectiveness while putting their practices on the path to success.

Led by experts in the veterinary industry, the curriculum of this popular and trusted program is regularly updated to keep up with changes in the profession and designed to be implemented immediately.

You'll walk away with 28 CVPM-qualified CE hours and more in-depth knowledge about:

  • Accounting and practice finance principles
  • Employment law
  • Internal and external marketing best practices
  • Inventory management
  • Medical records management
  • Your team's—behavioral strengths and challenges.

Next session: August 5 - 8

Notify me when 2021 session registration is open.
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Course Agenda

Day 1 (Mountain Time)

 

7:30–8:00 a.m.

Welcome

8:00–10:00 a.m.

Behavioral Styles and Communication (DiSC)
Jody Witmer

10:00-10:15 a.m.

Break

10:15-Noon

Behavioral Styles and Communication (continued)

Noon-1:00 p.m.
 

Break

1:00-3:00 p.m.

Medical Records Management
Judy Rose Lanier

3:00-3:15 p.m.

Break

3:15-5:00 p.m.

Emotional Intelligence, Self-Awareness & Leadership
Melissa Tompkins

Day 2

7:30–8:00 a.m.

Welcome

8:00–10:00 a.m.

Basic Accounting and Practice Finance, Part 1
David McCormick 

10:00-10:15 a.m.

Break

10:15–Noon

Basic Accounting and Practice Finance, Part 1 (continued)

Noon–1:00 p.m.

Break
Presentation sponsored by Bank of America

1:00–3:00 p.m.
 

Inventory Management
Amanda Easley

3:00-3:15 p.m.

Break

3:15–5:00 p.m.

Inventory Management (continued)

Day 3

7:30–8:00 a.m.

Welcome

8:00–10:00 a.m.

Basic Accounting and Practice Finance, Part 2
David McCormick

10:00-10:15 a.m.

Break

10:15–Noon

Basic Accounting and Practice Finance (continued)

Noon–1:00 p.m.

Break

1:00 p.m.-3:00 p.m.
 

Marketing Management
Brenda Tassava

3:00-3:15 p.m.

Break

3:15–5:00 p.m.

Marketing Management (continued)

Day 4

7:30–8:00 a.m.

Welcome

8:00–10:00 a.m.

Employment Law
Kevin C. Paul

10:00-10:15 a.m.

Break

10:15 a.m.–Noon

Employment Law (continued)

Noon

Adjourn

Culture, HR, and Marketing

Because your practice deserves to thrive

Now being held virtually!

Register now

Now more than ever, culture is the key to a thriving practice. It affects everything you do, from who you hire to how you bond with clients. Learn how to leverage a healthy culture to achieve success in all areas of your practice with Veterinary Management Series: Culture, HR, and Marketing.

The newest addition to AAHA's practice management CE offerings goes beyond a cursory overview to delve deep into the management topics you’ve told us you want more of, from developing HR best practices to creating a winning—and manageable—digital marketing plan. 

You'll walk away with 28 CVPM-qualified CE hours and more in-depth knowledge about:

  • Improve practice culture and achieve team buy-in through engagement and motivation
  • Effectively perform and utilize employee evaluations
  • Recruit, train, and mentor a team of superstars
  • Create and effectively execute a custom digital marketing plan

Next session: September 9 - 12

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Course Agenda

Day 1 (Mountain Time)

 

7:30–8:00 a.m.

Welcome

8:00–10:00 a.m.

Pracitce culture
Kerry Plemmons

10:00-10:15 a.m.

Break

10:15-Noon

Practice culture (continued)
Kerry Plemmons

Noon-1:00 p.m.

Break

1:00-3:00 p.m.
 

Practice culture (continued)
Kerry Plemmons

3:00-3:15 p.m.

Break

3:15-5:00 p.m.

Practice culture (continued)
Kerry Plemmons

Day 2

7:45–8:00 a.m.

Welcome

8:00–10:00 a.m.

Human resources
Rachel Shultz Hendricks

10:00-10:15 a.m.

Break

10:15-Noon

Human resources (continued)
Rachel Shultz Hendricks

Noon-1:00 p.m.

Break

1:00-3:00 p.m.
 

Human resources (continued)
Rachel Shultz Hendricks

3:00-3:15 p.m.

Break

3:15-5:00 p.m.

Human resources (continued)
Rachel Shultz Hendricks

Day 3

7:45–8:00 a.m.

Welcome

8:00–10:00 a.m.

Digital marketing
Bill Schroeder

10:00-10:15 a.m.

Break

10:15-Noon

Digital marketing (continued)
Bill Schroeder

Noon-1:00 p.m.

Break

1:00-3:00 p.m.
 

Digital marketing (continued)
Bill Schroeder

3:00-3:15 p.m.

Break

3:15-5:00 p.m.

Digital Marketing (continued)
Bill Schroeder

Day 4

7:45–8:00 a.m.

Welcome

8:00–10:00 a.m.

Activity: Customized digital marketing implementation plan
Bill Schroeder

10:00-10:15 a.m.

Break

10:15-Noon

Activity: Customized digital marketing implementation plan
Bill Schroeder

Noon

Adjourn

 

Learning Facilitators

David McCormick

David McCormick is a veterinary practice appraiser, broker and transaction specialist. Respected among veterinary colleagues as an expert in appraisals and brokerage, he helps current and future practice owners reach their goals. He teaches regionally, nationally and internationally on topics such as practice value & practice financial health, buying/selling a practice, exit planning and practice ownership issues. He operates Simmons Mid-Atlantic and Simmons Great Lakes with his partner and father, Larry McCormick, DVM, MBA, CBA.

Brenda Tassava, CVPM, CVJ

Brenda Tassava, CVPM, CVJ Practice Management Consultant New Orleans, LA Brenda is an artist turned management consultant, so she’s always looking at things from a unique and creative perspective. She brings more than 18 years of practical veterinary business experience to her practice consults. The author of the book, Social Media for Veterinary Professionals, and an experienced leader who has taken practices to award-winning levels of recognition when it comes to workplace culture, Brenda approaches consulting in a “whole-istic” manner. She believes that when you invest in great people and paint a vision for them to work towards, prosperity and profitability are natural outcomes. When Brenda’s not busy lecturing and visiting practices all over North America, you’ll find her in her art studio, painting and chatting away with Eowyn, her African Grey parrot.

Kevin C. Paul

Kevin C. Paul has devoted more than 20 years to assisting employers with everything from hiring to retiring. Kevin works with companies of all sizes as they recruit new employees, draft employment policies and handbooks, and manage disciplinary issues, terminations, and reductions in force. He assists management in determining who’s an employee and who’s an independent contractor, and prepares employment and professional services agreements. He also trains employers on how to avoid discrimination, retaliation, and wrongful discharge claims, and represents companies when claims arise. These days, Kevin and his firm spend time helping employers understand what they do—and don’t—have to do to comply with healthcare reform.

Jody Witmer

Jody Witmer comes from New York, but now, after living in Colorado for 25 years, calls Colorado home. Jody trains, facilitates, and speaks nationwide in a variety of corporate and educational settings, including Fortune 500 companies, small businesses, and universities. For the last 20 years, Jody has been helping clients achieve substantive and lasting improvements in individual, team, and organizational effectiveness. Her clients find her to be an outstanding listener, an astute observer, an honest provider of direct and relevant feedback, and a highly trusted partner and guide. Jody’s intention and passion is to help leaders evoke excellence in themselves and their organizations.

Melissa Tompkins, BS, CVPM

Melissa started working in the veterinary field over 16 years ago starting out as a tech assistant/receptionist.  She worked her way up to become a practice manager in 2005 and she never looked back.  Melissa earned her Bachelor’s Degree in Animal Science from Cal Poly Pomona and became a Certified Veterinary Practice Manager in 2011.  She has worked in general practice (Feline only), specialty, and emergency.  Melissa now owns her own consulting business, South Coast Veterinary Management Solutions helping multiple hospitals. In 2018, she was named the Southern California Veterinary Medical Association’s Paraprofessional of the year. Melissa is very active within the local veterinary community co-founding the North Orange County Veterinary Hospital manager group. She loves helping other managers and team members grow within the veterinary profession.

Judy Rose Lanier, CVPM, CVA

Judy Rose had a strong desire to work in the field of veterinary medicine at an early age while growing up on a cattle ranch in West Texas. After studying veterinary technology at Sul Ross State University, she devoted over 20 years as a veterinary assistant and practice manager. Her passion for the field led her to become the Director of Credentialing for the Texas Veterinary Medical Association where she designed and implemented continuing education programs that where catered toward the veterinary paraprofessionals of Texas. In 2017, she joined the American Animal Hospital Association Member Experience team as a Practice Consultant/Regional Manager. She currently is pursuing her passion with AAHA as the Learning Programs Manager. Judy Rose serves on the TVMA Paraprofessional Committee and is a member of the VHMA and Pride VMC.

Location

All 2020 Veterinary Management Series events are now being held virtually!

“Like others, I was promoted to hospital manager by working up the ranks over several years. Those years provided tons of knowledge and experience, but this program taught me that I was not using my skills in the most effective ways. I learned how to better prioritize my goals, direct my staff, and use my time. Now I feel like a newly polished, respected professional who will better my hospital and lead my staff in a positive direction. I would recommend this program to any manager."

Sharon Klein, Hospital Manager

Animal Hospital in Fairfield