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6 reasons you should follow your vet on social media

Have you seen your vet lately? If you’re only checking in at every annual exam, you could be missing a lot—and not just about your pet’s health.

Adding your local veterinary hospital to your virtual social circle can provide a number of benefits for both you and your furry family members, 365 days a year.

Join the family

How much do you know about the professionals caring for your pets? For many veterinary hospitals, social media presents a rare and exciting opportunity to get personal and really let their culture shine. As a result, their Facebook feeds, YouTube videos, and Instagram pics often have an intimate feel—think staff birthdays, office pets, and Throwback Thursday (ever wondered what your pet’s doctor looked like in vet school?)—that will make you feel like a member of the family.

Learn more about your pet

Move over, Dr. Google. Who better to provide important pet care information than your own trusted vet? Veterinary hospitals’ social media channels are chock-full of valuable pet health content, from blogs and chats to videos and infographics. Many veterinary teams even use real-life examples from their practices as teaching tools for their clients.

Get your adorable animal fix

What could brighten your day more than seeing a furry face or two in your news feed? Fortunately for animal lovers, veterinary hospitals deliver an endless supply of aww-inducing posts.

Take a peek behind the scenes

Ever wonder what happens in “the back” of a veterinary hospital? Thanks to social media, pet owners are now getting an exclusive look! Take a peek at what your veterinary team is up to in the back—and every other area of the hospital—by following them on their social networks. Some even provide virtual tours!

Stay in the loop

Good news or bad, it all travels pretty fast on the Web. Social media is a great way to stay on top of important updates from your veterinary team, such as pet food recalls or hospital closures. Plus, you’ll be the first to know about special events, new products, contests, promos, and other exciting news.

Start a conversation

Social media opens a new door for communication—and client service—by allowing clients to ask questions, voice concerns, or provide feedback and receive a real-time response.

Did you know? You can also follow AAHA on Facebook, Twitter, and YouTube.

AAHA’s copywriter and editor, Jennifer Reed, follows several vets on social media (mostly for the cat photos).

iStock.com/Catherine Lane

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