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Trends Digital Issue

April 2018

April 2018

The Trends digital archive contains digital editions of Trends magazine from November 2009 to December 2016. Issues published after December 2016 are available as PDFs.

The digital archive is available to all subscribers to Trends magazine.

Articles in this issue

Inside AAHA

In this month’s View from the Board, Dermot Jevens, MVB, DACVS, the new secretary-treasurer on the AAHA board, discusses both the financial and nonfinancial components of retirement. Jevens explains how finances are only one consideration when it comes to retirement and that it’s equally important to find passions, cultivate friendships, and work on staying healthy. Other briefs include: A list of Connexity 2018 keynote speakers, top takeaways from AAHA’s Guide to Veterinary Practice Team Wellbeing, and an introduction to the AAHA Member Experience team.
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A brief article highlights the importance of making a positive online impression through your headshot, which should showcase quality, professionalism, and personality. A sidebar describes the importance of helping members of your network achieve success, which has its own inherent rewards. The following bonus tip for accredited practices is included—remember to use the AAHA-accredited logo whenever possible. The logo can be worn as a patch or you can pose in front of the AAHA accredited logo posted on your wall before sharing a photo on social media. A quick tech tip explains the function of an often-overlooked icon in the task bar on most personal computers running Windows 10 that allows you to view every file and program you currently have open in little tiles on your screen. A short mention highlights the efforts of the Brachycephalic Working Group to get companies in England to stop using flat-faced breeds in advertising campaigns due to the widespread health problems these breeds suffer from. Some veterinary professionals worry that those ads are doing more than selling products; they may also be promoting the popularity of brachycephalic dogs as pets. A short snippet describes what sets savvy leaders apart from novices. A four-question leadership quiz is provided that can help you become the leader you intend to be. A brief piece delves into the debate between Snapchat and Instagram and how to determine which is right for your practice. The final article in this month’s Notebook section spotlights Wally and Gio, who are special victims-assistance canines at the FBI. The article discusses their role in comforting grieving victims and their families and how the FBI goes about finding the right dogs for this all-important job.
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What Can We Learn From . . . : Surprisingly Helpful Tips from Unexpected Places

This month’s feature article offers tips from a diverse array of sources that can be applied to the veterinary profession. Tips from architects, teachers, mining engineers, legislators, dancers, pawnbrokers, entrepreneurs, and thieves are provided. The article’s author also draws parallels between her experience as a graduate student at Oxford University and the demands of working in the veterinary profession.
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Setting the Standards: Standardization Tools Bring Uniformity

This article discusses the American Animal Hospital Association/Veterinary Management Groups Chart of Accounts (AAHA/VMG COA), which is a standardized set of accounting codes for classifying and aggregating revenue, expense, and balance sheet accounts in small-animal veterinary practices. The article explains how accurate data always tells the real story of a practice and, without using the AAHA/VMG COA, practices will be unable to spot financial trends in their own hospital. Discussed are the ways incorporating the AAHA/VMG COA can save time and the resources that can be utilized to assist practices with the transition. Also covered is the AAHA Problem and Diagnosis Terms (AAHA PDT), another standardization tool for the veterinary profession. The AAHA PDT is updated on a regular basis to keep up with emerging diseases and conditions. Completely mapped to veterinary Systemized Nomenclature of Medicine-Clinical Terms codes, the list contains more than 3,500 terms and more than 2,800 synonyms covering about 90% of small-animal private practice cases in North America.
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Senior Pet Nutrition: Should All Senior Dogs and Cats Be Fed a Renal Diet?

This in-depth article explores the dietary needs of senior pets, which make up about 40% of the pet population in the United States. Discussed is the proper diet for patients with chronic kidney disease (CKD). The article goes into detail about the nutritional needs of dogs and cats with CKD and how to monitor their health and progress. The article also shows how to provide the appropriate level of client education and support to owners of patients who are suffering from CKD.
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Going the Extra Mile: Easy Ways to Discover What Motivates Your Employees

This article discusses the concept of “organizational citizenship,” which refers to employees who go the extra mile at work and volunteer to take on additional responsibilities or help coworkers complete tasks. Discussed are how practice owners and managers can cultivate employees’ intrinsic motivators that make them go above and beyond the job while mitigating the negative aspects of citizenship behavior. The article details the factors that motivate employees, what intrinsic motivators are, and how to identify staff intrinsic motivators. Two worksheets are provided that can be used by employees to rank their top five values, which managers can use to gain intel on what really drives their employees intrinsically.
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Allergies: The Personalized Medicine Approach—Tackle Atopic Dermatitis with a Personal Touch

This article discusses treatment approaches for canine atopic dermatitis (CAD). Discussed is the importance of personalized medicine, which encourages veterinarians to intervene sooner and to consider how prevention, early detection, and risk-management strategies might positively influence outcomes. The article also highlights the importance of alerting the owners of at-risk breeds to be vigilant for evidence of early clinical signs, such as licking and chewing at the feet, face rubbing, rashes in the armpit and groin areas, and even redness of the inner aspects of the pinnae. Communicating with clients early about health risks and costs associated with caring for one’s pet increases the likelihood of averting issues down the road.
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In the Community: First Aid for First Responders

This article profiles Robin Van Metre, VMD, an emergency room veterinarian at the AAHA-accredited Fort Collins Veterinary Emergency and Rehabilitation Hospital (FCVERH) in Colorado. The article discusses FCVERH’s First Aid for First Responders program, which exists because of Colorado law (the 2014 Preveterinary Care Act). The law allows first responders who have completed first-aid training to begin the emergency medical treatment of a working dog or civilian pet in an emergency prior to transport to the closest veterinary ER. A case study is provided at the end of the article regarding a schnauzer whose life was saved after a traffic accident due to the medical treatment of EMS personnel who first arrived on the scene.
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