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Trends Digital Issue

December 2017

December 2017

The Trends digital archive contains digital editions of Trends magazine from November 2009 to December 2016. Issues published after December 2016 are available as PDFs.

The digital archive is available to all subscribers to Trends magazine.

Articles in this issue

Inside AAHA

In this month’s Inside AHAA, Pam Nichols, DVM, director on the AAHA Board of Directors, discusses the importance of creating an employee-centered practice where each employee treats one another with respect. Nichols explains how a positive workplace culture is the foundation for practice success and ensures clients are treated with the highest level of care. Also, we recently published the newly revised Canine Vaccination Guidelines as an online educational resource that will make this important information more accessible to those inside and outside the veterinary profession. The guidelines tackle several controversial topics, including frequency of core vaccines, rabies vaccinations, and vaccination of small-breed dogs. The final article in Inside AAHA provides several tips veterinary practices can utilize in preparation for a natural disaster. Keeping in touch with clients any way you can is central in an emergency. Disseminating essential information via social media is a great way to keep clients informed. Other important considerations when confronted with a natural disaster include ensuring mobile phones are charged, preparing medical supplies, and ensuring that your hospital is well equipped for emergencies.
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Notebook

A brief article spotlights a pair of English bulldog puppies who became the first canine patients with spina bifida to be successfully treated with a combination of surgery and stem cells. A sidebar highlights the efforts of a team of Michigan State University entomologists who have identified a weak spot in the genetic armor of Varroa mites that they hope to target in order to eliminate or reduce their ability to reproduce. Varroa mites decimate honeybee populations and are a primary cause of colony collapse disorder. A short snippet mentions that despite the well-documented physical and mental benefits of pet therapy, a recent survey of United States hospitals, eldercare facilities, and therapy-animal organizations revealed that health and safety policies for pet therapy programs vary widely; they also potentially compromise human and animal safety. A quick article explains why Facebook is so hard to resist. Research findings reveal that even brief exposure to a Facebook-related image (such as a logo or screenshot) can cause a pleasurable response in frequent social media users, which, in turn, might trigger social media cravings. A human-interest story focuses on an autistic boy whose friendship with a Labrador retriever has resulted in improving his communication and social skills. Another brief article discusses how to reduce employee turnover through social involvement. The article details a two-step formula to forge social connections for new hires. Next in Notebook, recent findings show that elevated cholesterol may play a role in longer survival times for dogs with a common form of bone cancer. In a sidebar, ways to attract traffic to your practice’s website are listed. The next article looks at a new study on students’ ability to multitask and focus on what’s most important. A significant finding of the study is that multitasking did not affect students’ ability to recall the most important information. The last article in Notebook explores the top four reasons client avoid veterinary checkups for cats. The Notebook concludes with an infographic that maps how to be successful online.
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You Win! Game-Based Marketing Programs Build Customer Loyalty

This month’s feature article explores game-based marketing programs and the goal to drive customer behavior in a predictable, overt, and focused way. Six steps are provided to help initiate a game-based marketing program.
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It’s All About That Brand: Client Service and Branding Go Hand-in-Hand

This article delves into brand management and its close ties to customer experience. A positive online reputation and good word of mouth is essential to a practice’s success. Going above and beyond by becoming AAHA accredited can help highlight a practice’s commitment to quality care. This, in turn, will enhance a practice’s brand and help bring in new clientele.
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The First Line of Defense: Client Care Representatives Can Mitigate Fear, Anxiety, and Stress in Your Patients

This article details the benefits of Fear Free certification for client care representatives. Explained is the integral role client care representatives play in helping to reduce the anxiety of pets as soon as they enter a hospital. The article describes how important it is for client care representatives to be able to quickly recognize an animal who is fearful or anxious in the lobby. Reducing a pet’s anxiety as soon as they enter the hospital directly leads to higher-quality examinations. Practices can also be proactive when dealing with potentially anxious pets. For example, popup screens in their practice management software can alert a client care representative to potential behavior concerns. Practices can also send clients a letter that explains their Fear Free tactics and things they can do at home prior to the visit to make it less stressful for pets and clients.
Page 45

5 Design Trends to Meet Changing Building Needs: Timely Ideas for New Buildings or Redesigns

In this article, experts share their observations on the major features and trends on the horizon in the field of hospital design.
Page 50

Pain Medications and How They Work: How Well Do You Know Your Meds?

This in-depth piece provides a look at some of the common types of pain medications we use and brief explanations of how they work within the body. The author covers opioids, nonsteroidal anti-inflammatory drugs (NSAIDs), N-Methyl-D-Aspartic Acid (NMDA), Alpha-2 agonists, local anesthetics, and magnesium.
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