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Trends Digital Issue

The Wheel of Wellbeing: Stay Healthy With The Wheel Model; Declarations of Independence: Groups Help Practices Stay Independent

December 2018

The Trends digital archive contains digital editions of Trends magazine from November 2009 to December 2016. Issues published after December 2016 are available as PDFs.

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Articles in this issue

Inside AAHA

Board member Caroline Lubeck, DVM, weighs in on the importance of biosecurity and notes the release of the new 2018 AAHA Infection Control, Prevention, and Biosecurity guidelines. The section also has information on becoming an expert in diabetes, a recap of Connexity by AAHA, and the importance of practice culture. We also note the release of the new AAHA Press book, Practical Guide to Veterinary Hospital Design. The section also covers the AAHA-Accredited Practice of the Year winner for 2018, Country Hills Pet Hospital of Eden, Wisconsin.
Page 12


Stem cell injections may help dogs suffering from osteoarthritis; new test quickly identifies signs of liver disease in dogs; cats may prefer nutrition-enriched water; marijuana quandary for veterinarians; how to break up with your phone; IRS allows 401(k) match for student loan repayments; veterinarian receives Lasker Award; student researchers show value of medical studies
Page 19

DNA Testing Gone Wild: Too Much Information Can Be a Bad Thing

Direct-to-consumer (DTC) DNA testing is all the rage: More than 12 million people have used DNA tests to trace their human genealogy, according to industry experts. There are no official estimates on how many have had their pets’ DNA analyzed, but that number appears to be exploding, too: More than a dozen companies now sell DTC canine-DNA testing kits. But experts have serious reservations about those kits and their implications for pets.
Page 26

2018 AAHA Infection Control, Prevention, and Biosecurity Guidelines: Executive Summary

The 2018 AAHA Infection Control, Prevention, and Biosecurity guidelines (aaha.org/biosecurity) are the first clinician-focused and practice-oriented guidelines on this topic developed specifically for use in companion animal medicine. As such, these guidelines complement the growing emphasis in human medicine on infection control to prevent hospital-acquired infections and exposure of patients and workers to infectious pathogens in the practice or laboratory.
Page 34

Removing Roadblocks to Pet Insurance Success: Educate Yourself so You Can Educate Clients

By lifting the financial burden and allowing clients to readily accept their veterinarian’s medical recommendations, pet insurance provides a universal solution for pet owners and practitioners faced with the challenge of providing pets the level of care they need in an increasingly expensive market. However, insurance in the veterinary space has been a historically difficult road to navigate, leaving individuals on both sides of the exam table feeling overwhelmed, frustrated, and confused.
Page 41

Practice Finance Made Easy, Part 2: Leverage Financial Reports for Practice Success

This “how to” article shows readers how to assess their practice’s financial health overall and in light of practice goals. Readers learn the difference between benchmarks and key performance indicators. They also learn how to interpret three financial statements, including the Balance Sheet, the Income and Expense Report, and the Statement of Cash Flows based on a unique value proposition. General financial health checks are included.
Page 47

Effort, Emotion, and Expectations: Tips for Improving Client Service

To meet the growing expectations of veterinary clients, it’s important to understand new deal-breakers that may drive people away and what strategies customer service researchers have pinpointed that correlate with the greatest gains:
  • Reducing customer effort because it’s a stronger predictor of loyalty than satisfaction
  • Understanding the self-service trap and how it results in more cranky calls
  • Connecting to key emotional motivators to increase clients’ bonds (and long-term value)
  • Supporting clients’ emotions through key phrases and opportunities for appreciation
Page 55

In the Community: Service as a Core Practice Value

service, volunteerism, Canine Companions for Independence, Galdstone, ten Broeke, Portland, animal welfare, prisons, nonprofits
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