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Trends Digital Issue

Beyond Gut Instinct: New Technologies Help Revolutionize Thinking About Health; Culture Club: How to Pick Your Next Job

February 2019

The Trends digital archive contains digital editions of Trends magazine from November 2009 to December 2016. Issues published after December 2016 are available as PDFs.

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Articles in this issue

Inside AAHA

AAHA President Darren Taul, DVM, discusses National Pet Dental Health Month and offers some tips based on his experience. Also in this section is information on the Companion Animal Euthanasia Training Academy, tips for National Pet Dental Health Month, and more tips on passing accreditation evaluations.
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Veterinary-related news briefs from around the world: pets may help with depression; AVMA Pet Ownership Sourcebook; IRS raises retirement contribution limits; gene therapy reduces pain, inflammation in dogs with osteoarthritis; 3D printing repairs dog’s skull postsurgery; veterinary labor market going strong; smart pet product market growing
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Beyond Gut Instinct: New Technologies Help Revolutionize Thinking About Health

New tools are revolutionizing the thinking about how the gastrointestinal tract impacts the health of your feline and canine patients. Three experts—Frederic Gaschen, DVM, DACVIM, DECVIM-CA; Albert E. Jergens, DVM, PhD, DACVIM; and M. Katherine Tolbert, DVM, PhD, DACVIM—offer cautionary as well as promising comments about what’s happening in research into the gut microbiome. In addition, two veterinarians explain how they look at gut health in daily practice situations.
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Culture Club: Finding the Right Fit Is Worth the Effort

Location and compensation are still the top considerations for most veterinary school graduates looking for a job today, but practice culture is moving up fast. And at a time when improving practice culture is top of mind in a profession facing record levels of depression and burnout, it’s important to ask how we can better provide young veterinarians, new veterinary school graduates, and veterinary technicians with the tools they need to evaluate a hospital’s practice culture, and determine if that culture is a good fit with their own career goals, personal values, and life aspirations.
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Toothy Grins All Around: Take Care of Your Patients and Your People

National Pet Dental Health Month can help fill your schedule during winter, a traditionally slow time of year. If you’re already booked through February, your marketing is clearly working. Why stop now? Schedule extra appointments in later weeks.
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Tech Talk: What to Look for in a Technician Program

As more ticks migrate north and New England states near epidemic levels of vector-borne disease, effective messaging for year-round flea and tick prevention is urgently needed. Demonstrate your vested interest in both clients and patients by taking time to listen to clients’ needs, demonstrating that you care and understand their concerns, and making strong recommendations for the products and services that they need. Don’t track sales, track whether or not your team believes they are making a genuine, positive difference in the lives of pets and pet owners. Sales and compliance will follow.
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What's Your Communication Comfort Level? Building Loyalty Demands Deeper Conversations

Credentialed veterinary technicians are hard to find. By choosing to invest in the education of an employee you already have, there is no need to search for a credentialed technician, because you have one right in front of you. This may sound scary, especially if you live in an area where there are no veterinary technology programs, or if you are asking yourself: “How do I keep my full-time employee while they go to school?” Enter the online technician program.
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In the Community: 4-H Passion Infuses Community Service

There are three levels of communication, each appropriate to specific interactions you have with different people. Understanding these will enable you to recognize them and “move the needle,” depending on the outcome you want.
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