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Trends Digital Issue

The Wheel of Wellbeing: Stay Healthy With The Wheel Model; Declarations of Independence: Groups Help Practices Stay Independent

January 2019

The Trends digital archive contains digital editions of Trends magazine from November 2009 to December 2016. Issues published after December 2016 are available as PDFs.

The digital archive is available to all subscribers to Trends magazine.

Articles in this issue

Inside AAHA

Margot Vahrenwald, DVM, CVJ, expounds on the benefits of social media marketing and having a full, digital marketing plan. Also in this section, a reminder that individuals can be AAHA members even if their practice is not yet accredited. The section also includes a call for AAHA Board of Directors members, and a notice that the 2019 AAHA-Accredited Practice of the Year awards is now open to applications.
Page 11

Notebook

Industry briefs from a variety of sources. Topics include: consumers spend on $177 billion on pet conveniences; failure provides foundation for success; the 15 most popular employee perks; historic study of canine health and cancer; AAFP releases cat feeding statement; veterinarians remove ping-pong ball from snake; couple commits $10.1 million to LSU School of Veterinary Medicine; a dog's color could impact longevity.
Page 17

The Wheel of Wellbeing: Your Own Personal Wheel of Fortune

This how-to article outlines six categories for assessing personal wellbeing. Categories include: physical welfare, financial safety, social anchors, emotional ease, purpose and passion, and joy and play. A Wheel of Wellbeing is also shared so the reader can begin to assess and plan for his or her own personal wellbeing.
Page 26

Working to Keep the Independents Independent: Groups Are Working to Ensure Communities Retain Independent Veterinarians

Information on the exact number of practices being bought by large corporations are hard to find, but experts in the industry say they know larger independent practices have been bought up in greater numbers during the past three years. Whatever the exact number of corporate buyouts, it’s certainly been enough to alarm independent veterinarians who see the possibility of corporations soon dominating the industry. Also contains information on groups committed to keeping independent practices in communities.
Page 35

Go Social for Dental Health Month: Use Social Media Channels to Make Champions for Pets' Dental Health

This year, make National Pet Dental Health Month about more than filling the schedule. Use social media to make your clients experts and champions for their pets’ oral health. Trends asked several social media pros to share their ideas for National Pet Dental Health Month. The result is a simple plan to increase dental bookings without denting your bank account and to make your clients champions of pet dental care all year long.
Page 41

Ready to Partner with an Online Pharmacy? Practices Can Save on Inventory Costs and More

Extracted from the AAHA Mentoring Guidelines, this brief infographic delves into what it means to be a mentor, using the first letters of the word "mentor" as a guide.
Page 47

Do You Know How to Inspire Your Team? Boost Productivity with Inspiration

There was a time when many products sold by veterinary practices were available almost exclusively through veterinary channels, but that may be just a fond memory for many veterinarians as they are faced with a new reality in dispensing. Is there a path forward for veterinarians, or should we just get used to ongoing erosion of this important revenue stream?
Page 49

In the Community: Canines Serve in Court

If customers see value in a product or service, they will gladly pay for it. But building value is not always easy. It can be elusive and, too often, is out of the hands of practice leadership. If you can inspire your staff to do their best, value will rise and the results will be positive.
Page 57

In the Community: Canines Serve in Court

If customers see value in a product or service, they will gladly pay for it. But building value is not always easy. It can be elusive and, too often, is out of the hands of practice leadership. If you can inspire your staff to do their best, value will rise and the results will be positive.
Page 57
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