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Trends Digital Issue

July 2017

July 2017

The Trends digital archive contains digital editions of Trends magazine from November 2009 to December 2016. Issues published after December 2016 are available as PDFs.

The digital archive is available to all subscribers to Trends magazine.

Articles in this issue

From the Editor’s Desk

Tends Editor Ben Williams introduces the feature stories in this month’s issue of Trends: telemedicine, pets and medical marijuana, and Walmart’s venture into partnering with pet clinics.
Page 8

Inside AAHA

Mark McConnell, BVMS, MRCVS, and 2017-2018 AAHA president, discusses the state of telemedicine as it pertains to the veterinary profession, the impact of telemedicine on the profession, and pending regulation. Sandy Seamans, DVM, CVPM, and vice president of operations at CAPNA, discusses the changing values of new veterinarians and how current market forces are impacting the profession.
Page 11


Contributions from various sources provide practical information on practice management, motivating and managing staff, life advice on finances, and more.
Page 17


Telemedicine—the practice of preventing, diagnosing, and treating diseases, disorders, and injuries remotely—has woven its way into the veterinary industry. This article explores the moral questions and technological potential of telemedicine as well as its benefits for pet owners and the veterinary profession. Case studies include a dental treatment case in a young puppy and seizures in an older dog. Concerns about the veterinarian-client-patient-relationship are addressed in detail such as if a pet owner can accurately assess conditions enough to provide the veterinarian with the necessary detail for a diagnosis over video. Pet owner convenience and practice revenue opportunities as key drivers of telemedicine expansion are explored.
Page 26

Pets and Pot

Currently, 28 states and the District of Columbia feature laws legalizing marijuana for medicinal use, recreational use, or both, and that number is expected to rise. As the trend continues, practices may want to consider how legalized marijuana impacts the daily practice and business of veterinary medicine in three ways: Marijuana toxicity cases in pets, Real estate values and usage, and Human resource concerns. The article goes on to describe in detail the challenges practices face in relation to these three factors. Information on toxicity symptoms in dogs is included in the coverage of marijuana toxicity. Colorado’s increase in real estate prices, the driving factors behind it, and the impact on practices in marijuana ‘hot zones’ are discussed in the second section of the article. Finally, concerns from veterinary HR professionals in terms of establishing drug use policies in practices that in states where marijuana is legal are covered.
Page 33

Practice Design

How a small pet care facility in Port Richey, Florida does business within the local Walmart. Douglas Spiker and Christine Batista opened a scaled-down version of a vet clinic, offering basic services and leasing space from Walmart. The article discusses their business model, results, and future plans.
Page 40

Home Team

A brief overview of positive feedback, what it is and is not, with examples and guidance for practice managers to provide positive feedback and behavior coaching for maximum benefit to their teams. Provides a graphic showing the stages of behavior change, as well as a detailed description of each step, and advice on how to coach to a positive outcome.
Page 44

Tech Support

A detailed discussion of how practices benefit from technology upgrades, and why the profession is slow to fully integrate technology into their workflows, processes, and operations. Includes population statistics of Millennials and Baby Boomers, and how these demographics are relevant to practices customer service policies and serving customer needs. Includes a lengthy discussion of the perceived value of technology to a customer and includes a case study of customer experience at ZippiVet in Austin Texas. A list of apps to help aid in incremental adoption of technology and a discussion of practice management systems conclude the article.
Page 50

Get Smart

Article discussing proper storage, maintenance, and disposal of chemotherapeutic drugs. It important to ensure that the veterinary team is adequately trained and equipped to manage chemotherapeutic drugs for proper protection of the hospital environment, staff, patient, and client. Touches on the NIOSH guidelines, inventory management tips for chemotherapeutic drugs, and safe handling practices. A list of steps for handling spill control of a hazardous drug, and lengthy discussion of best practices drawn from AAHA guidelines and the CDC and NIOSH are also included.
Page 57

In the Community

Brief article discusses the Conejo Valley Animal Hospital and its Hands to Cuddle, Paws to Love program, which aims to keep pets with their families for as long as possible by helping with pet care for hospice patients or patients who need assisted living or in-home care. Details on the program and the practice, and a brief story about goats complete this heartwarming profile.
Page 64
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