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Trends Digital Issue

May 2018

May 2018

The Trends digital archive contains digital editions of Trends magazine from November 2009 to December 2016. Issues published after December 2016 are available as PDFs.

The digital archive is available to all subscribers to Trends magazine.

Articles in this issue

Inside AAHA

In this month’s View from the Board, Darren Taul, DVM, AAHA’s president-elect, discusses the “Cycle of Service,” which includes all the dealings, touch points, and interactions the client has with veterinary staff when obtaining service. Inside AAHA also features an interview with AAHA’s own Heather Loenser, DVM.
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Inside AAHA

In this month’s View from the Board, Darren Taul, DVM, AAHA’s president-elect, discusses the “Cycle of Service,” which includes all the dealings, touch points, and interactions the client has with veterinary staff when obtaining service. Inside AAHA also features an interview with AAHA’s own Heather Loenser, DVM.
Page 11


The opening article in this month’s Notebook provides an update on Assembly Bill 2215. This bill would have the state veterinary medical board come up with guidelines for discussing marijuana treatment and protect state-licensed veterinarians from disciplinary action for discussing the use of cannabis on patients. A quick sidebar offers a list of 15 better things to do after work to avoid excessive screen time. A brief article based on a recent story in SUCCESS Magazine explores research around constructive criticism and its effect on relationships in the workplace and at home. Also in Notebook, a group of researchers in Austria have introduced research that indicates dog-computer interaction might improve quality of life for senior animals. The article describes how the dogs who participated in the study were trained to respond to a touchscreen, what the training entailed, and what researches uncovered through the training. A short article discusses the greater rates of serious psychological distress among veterinarians under the age of 45 due to high student debt and stress levels. Another short article spotlights a first-of-its-kind veterinary medical ethics committee that will help care providers navigate complex situations and answer difficult questions about care goals and quality of life. Finally in Notebook, an article describes a recently published study that looks at the reactions of veterinarians who work in shelters and spay-neuter clinics as they cope with various patient events, including life-threatening complications and death.
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High Time for Cannabis Research: Researchers Aim to Determine the Efficacy and Safety of Cannabis in Dogs

This month’s feature article provides an in-depth look at cannabis research in companion animal medicine, particularly cannabidiol (CBD) for dogs. The article discusses research being conducted to develop a strain of CBD for animal patients similar to that used to treat various human health conditions. Described is the Phase 1 study, confirming whether CBD was tolerable and measurable for dogs. The article then details separate clinical trials for canine epilepsy and osteoarthritis. The article concludes by looking at the legal implications faced by veterinarians when discussing cannabis with pet owners.
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Too Many Teles

This article demystifies telehealth by providing concrete examples of what it entails and how it can be properly incorporated into a practice. Discussed is how telehealth can be used for postsurgical examinations and assessing cats in hospice care via a video consult in order to eliminate the stress associated with transport to the hospital. The article goes on to explain the difference between teleadvice and telemedicine as well as the importantance of establishing the veterinary-client-patient relationship (VCPR) prior to providing telehealth services. Also discussed are companies that give pet owners access to a video consultation with their provider and the compensation model these services offer.
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5 Ways to Measure Client Satisfaction: Want to Know What Your Clients Think? Just Ask.

The first of a two-part series, this article discusses the value of satisfied customers: These are the customers who remain loyal, buy more services, give positive reviews, and recommend your practice to others. Discussed are five reliable, time-tested ways to lay the groundwork for better understanding clients’ assumptions, priorities, and preferences. Customer satisfaction surveys, the Net Promoter Score, feedback forms, lost-client analysis, and online reviews are examined. The article also explains how to get the most from client feedback, which involves an understanding of what you want to accomplish by measuring customer satisfaction and how to take action and learn.
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The Cat’s Out of the Bag: Feline-Friendly Resources Help Practices Offer “Purrfect” Service to Feline Patients and Clients

This article discusses all the benefits of becoming a Cat Friendly Practice (CFP) through the American Association of Feline Practitioners’ (AAFP) signature program. The article describes how becoming a CFP can result in higher quality of care and better customer satisfaction. Discussed are methods utilized by veterinarians to accommodate cats during visits by understanding their behavior and eliminating situations that may cause stress. The article also delves into the reasons why owners are less likely to bring in their cats for veterinary visits and what can be done to ensure cats receive lifelong veterinary care.
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The Trainer’s Secrets: By Applying Tricks Professional Trainers Use, You Can Make Your Training Easy and Effective

This article explores instructional design, which is the art and science of identifying the behavior you want to change and the methods that can be employed to change that behavior. The article describes the steps in the process of building a training roadmap, which includes planning, designing, developing, delivering, and reinforcing. Each step in the process is examined and examples are provided that show how to properly utilize instructional design techniques.
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In the Community: Answering the Call

Profiled in this month’s In the Community are certified canine search and rescue dogs from AAHA-accredited Breeze Animal Hospital in Panama City Beach, Florida. The dogs are owned by employees of the pet hospital and are deployed under command of law enforcement for search and rescue operations in Bay County, Florida, in other Florida counties, and even other states. Discussed are the different types of certification for these dogs and the support these pet-owning employees receive from the owner of Breeze Animal Hospital.
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