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Trends Digital Issue

November 2017

November 2017

The Trends digital archive contains digital editions of Trends magazine from November 2009 to December 2016. Issues published after December 2016 are available as PDFs.

The digital archive is available to all subscribers to Trends magazine.

Articles in this issue

Inside AAHA

AAHA’s president for 2017–2018, Mark McConnell, BVMS, MRCVS, discusses the growth of hospice and palliative care—areas that have started to become incorporated into an increasing number of practices over the past decades as an option for end-of-life care. Noted is the minimal amount of training veterinarians have on the dying process as well as the ethical decisionmaking required when it comes to the chronically or terminally ill. Referenced are the 2016 AAHA/IAAHPC End-of-Life Care Guidelines for those who are interested in incorporating hospice and palliative care into their practices. Also, a brief mention of AAHA’s collaboration with PetWell Partners, which will seek AAHA accreditation for all of its current and future veterinary hospital locations. Inside AAHA closes with a brief mention of the second annual AAHA-Accredited Hospital Day along with a photo collage showing how the team at AAHA headquarters and some of our accredited hospitals celebrated the day.
Page 13

Notebook

A brief mention of a research program conducted in the UK to objectively investigate canine facial expressions utilizing a method of dots and arrows and facial recognition software. A short sidebar lists the 13 veterinarians, animal health professionals, and animal lovers named recipients of the Excellence in Veterinary Medicine Awards from the American Veterinary Medical Association. A short snippet describes safeguards companies can put in place to combat ransomware, including updating software, instructing employees to be suspicious of emails with attachments they weren’t expecting, and performing frequent backups. The North American Pet Health Insurance Association reports that pet insurance saw significant growth in 2016 as a result of deferred childbearing by millennials and the increasing number of empty nesters, both of whom sometimes substitute pets for children. An old—and long-ignored—New York health department rule banning anyone from taking money to care for an animal outside a licensed kennel is being scrutinized by dog-sitting companies and councilmembers, leading the health department to issue clarification of the rule. The Tractive GPS Pet Tracking device allows owners to see their pets’ location in real time on smartphones through a GPS chip attached to the pet by a collar. The device also allows owners to define a virtual fence that notifies them via smartphone if their pet leaves this zone. In a recent address, incoming AVMA President Michael J. Topper, DVM, PhD, DACVP, stressed the importance of a national association that promotes leadership development and addressed veterinary workforce shortages. Topper also discussed his ongoing commitment to the One Health initiative. A RAND Corporation study shows that having a dog or cat in the home does not improve the mental or physical health of children. Researches considered more than 100 variables in adjusting their model of pet ownership and health, including family income, language skills, and type of family housing.
Page 18

Wonder Women: Female Entrepreneurs Innovate to Advance the Veterinary Profession

This feature article profiles six female veterinary entrepreneurs. Justine Lee is CEO of VETgirl, a subscription-based podcast and webinar service offering online veterinary CE. Kelly Baltzell is founder and CEO of Beyond Indigo Pets, a veterinary marketing company that now has 35 employees who telecommute from around the country. Dani McVety is cofounder of Lap of Love Veterinary Hospice & In-Home Euthanasia, a nationwide network of veterinarians dedicated to end-of-life care. While managing AAHA-accredited Riverview Animal Hospital in Durango, Colorado, Stacee Santi developed an app to help connect with clients. She now works on her app company full time. Jessica Xu worked with a team to invent an award-winning surgical-training model for veterinary students. Cindy Barnes, owner of Prescott Area Pet Emergency Hospital in Prescott, Arizona, created practice management software with an app for client records. Katie Lubovich-Schroeder founded a veterinary marketing company, now called InTouch Practice Communications. Jennifer Garcia cofounded a digital resource company called VetCompanion.
Page 29

A Rusty Dilemma: An Ethics Case Study

A case study involving a dog named Rusty who has been hit by a garbage truck is analyzed by three experts. An ethical dilemma ensues when Rose Mason, DVM, is contacted by her friend and neighbor, Carla, to attend to the injured dog. Carla’s husband demands Rusty be euthanized on the spot by Rose due to his severe injuries, while Carla opposes this decision. The three expert consultants provide their thoughts on this case and how Rose should react, focusing on the legal and ethical ramifications.
Page 35

Knox’s Tale: Loving Support Through Hospice Care

This article presents the case of Knox, a golden retriever who was diagnosed with lymphoma. Discussed is the decision Knox’s owners make regarding comfort care. An insert provides hospice and palliative care resources.
Page 41

Canine and Feline Diabetes Mellitus: What You Need to Know

Diabetes mellitus (DM)—a chronic endocrine disorder characterized by hyperglycemia, glucosuria, polyphagia, polydipsia, polyuria, and weight loss—is estimated to affect 1 in 500 dogs and 1 in 250 cats. This article provides detailed information on diagnosis, potential complications, treatment, nutrition, diabetic red flags, and home glucometry. The essential role of veterinary technicians is also described. Techs can take an active role in education and preparation, outline the definition of DM, highlight the clinical signs to be aware of to avoid emergencies, and teach caretakers how to properly handle insulin and administer it subcutaneously. The article goes on to stress the importance of communication in helping pet owners understand DM, which greatly increases a patient’s chance of survival.
Page 44

“You’re Not Listening to Me!”: Active Listening Enables Clients to Feel Heard, Understood, Valued

This article explores the complex act of listening and how to develop active listening skills to improve client relationships. The article highlights what to be cognizant of during communication encounters, such as nonverbal messages, which account for 55% of communication. Obstacles that get in the way of active listening includes personal biases, emotions, and how our brain is wired to take mental sidetracks. Five steps are provided that offer a blueprint for an active listening conversation.
Page 51

Changing Behaviors: Why Everyone Wins When Fear Free Veterinary Healthcare Teams Collaborate with Fear Free Animal Trainers

This article discusses how health and behavior go hand in hand and the benefits of collaboration between veterinary healthcare teams and animal trainers. Fear Free has developed an animal trainer course that will educate and certify qualified training professionals on reducing fear, anxiety, and stress. This certification will serve to differentiate between a trainer who has a lot of education and experience and someone who is new to the training business. It will also create a partnership between trainer and veterinarian that will ensure animals have a better emotional experience both at home and during the veterinary visit.
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