Partnership launches new pilot program

Clinics can now sign up for a new program from the Partnership for Preventive Pet Healthcare.

The Partnership officially launched its pilot program dubbed "The Opportunity" the week of March 19.

What exactly is The Opportunity?

The Opportunity is a chance to close the gap of understanding between pet owner and veterinary professionals by working to improve pet owner understanding of preventive healthcare. It is a free program designed to improve the health of pets by emphasizing the importance of preventive pet care.

The program consists of staff and client surveys that identify gaps of understanding between client and veterinary professional.

By exploring the differences in understanding, the Partnership says it hopes that practices can work to better communicate to pet owners the benefits of preventive healthcare, thereby bringing more pets back into practices.

The Partnership will enroll 100 practices in a pilot program for The Opportunity, beginning in March.

"We don’t want to challenge veterinarians – we want to give them the opportunity to improve what they are already doing," said Ron DeHaven, CEO of the AVMA and chairman for the Partnership.

Early results showed a disconnect between veterinary services performed and their understood value by the client.

To participate, clinics must do the following:

1. Register and introduce the program to the healthcare team.

2. Invite each member of the team to participate in the online survey.

3. Invite clients to participate in the online pet owner survey.

Participation in the program is free and voluntary.

As of the March AAHA Yearly Conference in Denver, Colo., DeHaven said 60 practices had already signed up for pilot program.

Pilot program surveys will close in mid-May, and individual practice results will become available at the end of May. The Partnership will ask for feedback on clinic experiences in early June.

The program will launch to the rest of the profession in late 2012/early 2013.

According to the Partnership, experts agree that the decrease in regular visits is leading to an increase in preventable and treatable illnesses in dogs and cats. This includes diabetes, ear infections, hookworm, and dental disease, which now affects almost 80 percent of dogs and 70 percent of cats over 3 years of age

Formed in July 2011, the Partnership is composed of veterinary and industry leaders who work to ensure that pets receive preventive healthcare through regular visits to a veterinarian.
Learn more or sign up with the Partnership for Preventive Pet Healthcare.