Inactive clients don’t have to stay inactive
The average small business loses half of its customers within three years, according to Inc. magazine. Some experts cite the number of consumer choices as a reason. Others say it is a result of failing to maintain the emotional bond with clients.
Luckily for veterinary practices, whose percentage of lost clients follows the national average, there is a way to change that, with preventive care appointments.
Preventive care is not just about getting inactive clients back in the door. It’s also about showing clients you care enough to help them prevent illness before it occurs.
Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), has recently re-launched a proven program to help practices reconnect with their inactive clients.
The program is free to participating practices, and easy. After a practice agrees to participate, the program is completely automated, using PHP's creative materials and strategy.
Interested practices can learn more on the PHP website.
You can also access free how-to information for forwarding booking those inactive clients once they return.
Photo credit: © iStock/leszekglasner