Market research is the single most valuable task a practice can undertake before launching a new product or service. The same holds true when designing or refining a preventive healthcare program. Luckily, a tool is now available that will make that market research a lot easier.

Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care, led by AAHA and the American Veterinary Medical Association (AVMA), is offering a complimentary, online, practice survey, The Opportunity.

The Opportunity will do what a good market research tool will do: identify the gaps in understanding and perceived value, in this case for routine preventive healthcare visits. It will also provide customized client and staff insights about preventive healthcare that you can leverage with your own preventive care program.

The process is simple. Once you sign up for The Opportunity, you’ll receive a pre-written email that you can use to explain the survey to staff and clients you are asking to participate. As surveys are completed, you’ll be able to review real-time results in minutes, and continuously.

Visit the PHP website to see sample surveys and sign up for The Opportunity.

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