Free resources can jumpstart your online presence

The Internet has become a critical resource for pet owners, enabling them to find and evaluate veterinary care providers before they buy. That’s why it’s essential that your practice present a professional image that not only showcases your expertise, but also encourages “shoppers” to become clients.

Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), can help. It is offering a free, downloadable series, Jumpstart Your Practice Online.

Designed to help your practice attract clients, this suite of tools will help you create a website, and become more savvy about social media.

Developed and presented by Michael Warren, DVM, a practicing veterinarian, online strategist, and managing director of a successful web development firm, the series includes five instructional video modules that demystify the strategies for establishing an effective Internet presence.

There are five modules in the series. Each will feature two 30-minute segments accompanied by printable worksheets. All of the modules will be supported by live interactive webinars where you can ask questions and obtain coaching and tips.

Module 1, Jumpstart Your Practice Online, offers an overview of veterinary marketing and online client engagement. It includes the seven key client-bonding questions to ask as well as how to craft your message.

Module 2 has two parts. Module 2a will show you how to create an exceptional “first impression” to showcase the unique aspects of your practice. You’ll also look at “the good, the bad and the ugly” in websites so you can learn how to leverage what works and avoid what doesn’t work.

Module 2b will walk you through, feature-by-feature, what makes a perfect client-attracting website. When this module is completed, you’ll know exactly what components to include on your own website to insure client engagement and practice growth efforts.

In sum, this free, downloadable resource can help your practice create or enhance its website to attract clients.

Photo credit: © iStock/patpitchaya 

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