Sponsored: Comprehensive, targeted relief helps you stay ahead of every GI issue

If your practice is like the majority of veterinary hospitals, you treat acute cases of vomiting and diarrhea every week. Gastrointestinal disorders are so prevalent, that 34% of dogs experience vomiting or diarrhea in any two-week timespan, adding up to 2.3 million dogs seen by veterinarians each year.[1]

And gastrointestinal cases aren’t limited to dogs; 2.6 million cats also suffer from vomiting and diarrhea each year.[2]

While common, gastrointestinal disorders can be complex and encompass a wide range of acute and chronic disease conditions.

Food therapy is a cornerstone in managing these cases.  Choosing the right food that is tailored to each condition is essential.[1]  The four formulas within the Hill’s® Prescription Diet® i/d® Digestive Care canine portfolio each have a specific function and role, and as a group provide nutritional solutions for almost any GI disease or disorder.

A highly digestible food, like Hill’s Prescription Diet® i/d®,can help support  the gastrointestinal tract. Prescription Diet® i/d® Canine and Prescription Diet® i/d® Feline can be used for the most common GI disorders, especially when a specific diagnosis has not been made. These formulas also have appropriate levels of nutrients to meet the special nutritional needs of puppies and kittens.

i/d® Canine is clinically proven to settle digestive upset in as little as 3 days.[3] It is primarily recommended for the short-term management of acute GI upset and recovery/urgent care.

Hill’s has improved formulas of i/d® Canine and i/d® Feline to contain an optimal blend of soluble and prebiotic fibers to help support proper intestinal function. Prebiotic fibers can significantly increase beneficial gut bacteria and support a healthy microbiome balance. Psyllium, a soluble fiber, has been added to promote healthy motility and regularity.

The new i/d® Canine formulation also features a rich aroma and kibble shape that dogs can’t resist.

There are three additional formulas within the Hill’s® Prescription Diet® i/d® Digestive Care portfolio with specific functions and roles, offering a nutritional solution for almost any GI disease or disorder.

-Prescription Diet® i/d® Low Fat Canine is recommended for the management of chronic diseases that benefit from a low-fat diet (eg, pancreatitis, hyperlipidemia, protein-losing enteropathy, exocrine pancreatic insufficiency). The formula contains ginger, which helps to calm and soothe the digestive tract and has been shown to decrease fasting serum triglycerides in hyperlipidemic dogs.[3]

-Prescription Diet® i/d® Stress Canine is recommended for the management of acute, intermittent, or chronic stress-related GI disorders as well as for long-term control of anxiety in otherwise healthy dogs up to 30 pounds. Beneficial ingredients of i/d Stress Canine include hydrolyzed casein to manage anxiety[4], prebiotic fiber to restore the balance of intestinal microflora[5], and ginger to soothe the GI tract.[6],[7],[8]

-Prescription Diet® i/d® Sensitive Canine is the only food in the Prescription Diet i/d Digestive Care portfolio that contains a single intact animal protein and select carbohydrate source. It is recommended for the management of chronic enteropathies, including chronic food-responsive enteropathies and mild-to-moderate inflammatory bowel disease.

This content was provided by Hill's Pet Nutrition, Inc. 

For more information, visit HillsVet.com.

Photo credit: © iStock/Miro Pernjakovic

[1] Hubbard K, Skelly BJ, McKelvie J, Wood JLN. Risk of vomiting and diarrhoea in dogs. Vet Rec. 2007;161:755-757.

[2] Lund EM, Armstrong PJ, Kirk CA, et al. Health Status and Population Characteristics of Dogs and Cats Examined At Private Practices In the United States.  JAVMA, May 1999.

[3] Data on File, Hill’s Pet Nutrition, Inc.

[4] Beata C, Beaumont-Graff E, Coll V, et al. Effects of alpha-casozepine (Zylkene) versus selegiline hydrochloride (Selgian, Anipryl) on anxiety disorders in dogs. J Vet Behav. 2007;2:175-183.

[5] Gibson GR, Roberfroid M, eds. Handbook of Prebiotics. Boca Raton, FL: Taylor & Francis Group; 2008:1-22.

[6] Grzanna R, Lindmark L, Frondoza CG. Ginger—An herbal medicinal product with broad anti-inflammatory actions. J Med Food. 2005;8(2):125–132.

[7] Haniadka R1, Saldanha E, Sunita V, et al. A review of the gastroprotective effects of ginger (Zingiber officinale Roscoe). Food Funct. 2013 Jun;4(6):845-55.

[8] Ghayur MN, Gilani AH. Pharmacological basis for the medicinal use of ginger in gastrointestinal disorders. Dig Dis Sci. 2005 Oct;50(10):1889-97.


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