Manage your online reputation with free tools

In today’s marketing climate, online reviews are like word of mouth references, and quickly becoming just as trusted when potential clients are shopping for a veterinary practice. How do you manage your online reputation for maximum results? Some free, online tools can help.

Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), is offering free, downloadable tools that provide guidance regarding online reputation management.

This month, the Jumpstart Your Practice Online series is offering Module 5: Reputation Management 101. You’ll learn how to respond to neutral or positive, negative, and malicious or offensive language, and the 4 Do’s and Don’ts for Responses. You’ll also learn how to set up Google Alerts so that you’re informed whenever your practice is mentioned.

The module includes a video and video transcript, slides and video audio, and a Google Alerts Configuration. 

Reputation management is a critical skill in today’s online marketing arena, and these free, online tools, offered in an easy step-by-step format, will insure your practice’s reputation is protected.

Photo credit: © iStock/NiroDesign

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