Inactive clients need reminders to bring their pets in for checkups, but a run-of-the-mill reminder won’t be very effective.

Partners for Healthy Pets (PHP), an alliance of 100+ veterinary associations, veterinary colleges, and animal health companies focused on preventive care led by AAHA and the American Veterinary Medical Association (AVMA), is offering free, downloadable tools to help your practice implement the Inactive Client Program to get inactive clients back in to see their veterinarians for regular checkups.

Remember, not all reminder programs are created equal. The Inactive Client Program’s success is tied to the very specific messages and engaging images in the emails. The messages are empathetic to the owners’ challenge of getting their pet to the vet and expresses sincere concern from the practice for the patient because they need their annual checkup. The email uses images from the PHP advertising campaigns that have proven to connect with pet owners.

The program’s message that comes through loud and clear in these emails to pet owners is that the annual exam is as important to your pet as food and love.

The tools on PHP’s website include step-by-step instructions to implement the program and provides email templates that can either be customized for your practice and for each specific client or include an offer for a $25 discount.

Participate in the program and make use of the free, downloadable tools, now used by over a thousand practices, that offers proven success in bringing clients back to your practice who have not been in for over 14 months.  The result? You’ll provide a large number of your MIA patients the preventive healthcare they need and deserve!

Photo credit: © iStock/elenaleonova