Improve your practice with this podcast on practice management

Want to improve your practice, but need to put a plan into place?

AAHA has got you covered! In this new podcast series by AAHA Press, Marsha Heinke, author of Practice Made Perfect: A Complete Guide to Veterinary Practice Management, discusses common pain points her clients face. All practices can improve, and strategic planning is one important way to do that.

Strategic planning is important because it puts your practice on a path to position yourself for growth and improvement. This business-minded planning can be unfamiliar to veterinary practices, but is important for the growth of your practice and your business.

In the first episode in this podcast series, Marsha discusses how to go about starting a strategic plan, identifying your practice’s strengths and weaknesses, and setting specific goals. This discussion can serve as food for thought and a jumping off point.

If you love the podcast and want more from Marsha, you can buy Practice Made Perfect at the AAHA Store for a deeper dive into strategic planning and setting goals for your practice’s future growth.

You can listen to the episode on SoundCloud, download it on iTunes, or listen to it below!


Dr. Marsha Heinke (Ohio State University CVM 1979) is a certified public accountant, enrolled agent, and certified veterinary practice manager. Her firm’s team works exclusively with veterinary professionals seeking to improve business systems and quality of care. The firm provides a wide breadth of management consulting services, business valuation, group facilitation, speaking and writing, back-office assistance, tax and accounting services. Visit her website at

Photo credit: © iStock/andresr